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Show Results For
- All HBS Web
(1,672)
- People (6)
- News (440)
- Research (1,044)
- Events (4)
- Multimedia (6)
- Faculty Publications (328)
- 01 Mar 2023
- News
Is AI OK?
willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
Torras (MBA '50) established Preco Corp., a pulp and paper operation, creating more than one thousand jobs. In consumer services, David S. Paresky (MBA '65) opened Crimson Travel Service in Harvard Square a few months after graduation and... View Details
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United Technologies all come to mind. All have done a very good job... View Details
Keywords: by Martha Lagace
- 04 Dec 2007
- First Look
First Look: December 4, 2007
Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few... View Details
Keywords: Martha Lagace
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details
Keywords: by Sean Silverthorne
- 01 Mar 2004
- News
Ron Shaich’s Café Society
the attention of consumers on the go, fresh bread fans, and people looking for a place to relax with a cup of coffee in the afternoon. Expected to top $1 billion in sales this year, the publicly held Panera has also satisfied the... View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a company's product. In stage two,... View Details
Keywords: Martha Lagace
- 01 Jun 2015
- News
Screen Grab
providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 18 Feb 2014
- First Look
First Look: February 18
To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers View Details
Keywords: Sean Silverthorne
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by $8,000 per year per enrollee. This... View Details
Keywords: by Martha Lagace
- 01 Dec 1999
- News
New Releases
based on actual consumer expenditures. Lean retailing allows department stores, mass merchandisers, and other retail outlets to capitalize on information, allowing them to minimize their exposure to demand uncertainty." Given this new... View Details
- 01 Jun 2020
- News
Keeping the Beat
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “I definitely don’t think that virtual will ever cannibalize the real thing. I genuinely don’t see that happening. That’s some people’s fear. But I do think the benefit is that we are educating the View Details
- 01 Apr 2000
- News
Getting the Message
for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total... View Details
Keywords: Susan Young
- 13 Oct 2010
- First Look
First Look: October 13, 2010
PublicationsBuy-In: Saving Your Good Idea from Getting Shot Down Authors:John P. Kotter and Lorne A. Whitehead Publication:Harvard Business Press, 2010 Abstract You've got a good idea. You know it could... View Details
Keywords: Sean Silverthorne
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
software, consumer electronics, and pharmaceuticals. Such companies hold many important patents and boast R&D labs that rival facilities at the best universities in the world. They are headquartered in countries with myriad... View Details
- 19 Nov 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
address climate change: policy, joining startups or building your own, investing, scaling new technologies in large corporations, and beyond. Mitigating emissions requires reimagining entire sections of the economy - from where we live, what we eat, to how we move and... View Details
- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
climate change: policy, joining startups or building your own, investing, scaling new technologies in large corporations and beyond. Mitigating emissions requires reimagining entire sections of the economy - from where we live, what we eat, how we move and View Details
- 22 Oct 2014
- Research & Ideas
An Economic Principle For Us All: Comparative Advantage
comparative advantage in cloth. Ricardo concluded that if each country followed its comparative advantage—with Portugal producing only wine and England only cloth—and the two then engaged in trade with one another, each would be able to View Details
Keywords: Re: David A. Moss
- 17 Jan 2017
- Research & Ideas
Can China Maintain Its Economic Power?
consumers is a more complicated challenge. One approach Chinese manufacturers are using is to acquire companies around the world in order to get fast access to the technologies they need to modernize their product lines. ChemChina is a... View Details
Keywords: by Deborah Blagg
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
is that bad guys have so much data that they just haven’t gotten to yours,” says Thomas. It’s easy to steal your credit card. “The only hard part is using it without tipping anybody off.” There is evidence of the relative ease of these crimes in the prices that the... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai