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      Evolving Business ModelsRemove Evolving Business Models →

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      • September 2006 (Revised February 2010)
      • Supplement

      Airbus vs. Boeing (D): 2000

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Keywords: Business Model; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (D): 2000." Harvard Business School Supplement 707-450, September 2006. (Revised February 2010.)
      • September 2006 (Revised February 2010)
      • Supplement

      Airbus vs. Boeing (E): 2001

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Keywords: Business Model; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (E): 2001." Harvard Business School Supplement 707-451, September 2006. (Revised February 2010.)
      • September 2006 (Revised February 2010)
      • Supplement

      Airbus vs. Boeing (F): 2002-2006

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Keywords: Business Model; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (F): 2002-2006." Harvard Business School Supplement 707-452, September 2006. (Revised February 2010.)
      • August 2006 (Revised March 2008)
      • Case

      iPod vs. Cell Phone: A Mobile Music Revolution?

      By: David B. Yoffie, Travis D. Merrill and Michael Slind
      In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
      Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry
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      Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
      • July 2006 (Revised March 2010)
      • Case

      Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

      By: Ramon Casadesus-Masanell and Jordan Mitchell
      Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details
      Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry
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      Casadesus-Masanell, Ramon, and Jordan Mitchell. "Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry." Harvard Business School Case 707-413, July 2006. (Revised March 2010.)
      • July 2006
      • Article

      Bringing History (Back) into International Business

      By: G. Jones and Tarun Khanna
      We argue that the field of international business should evolve its rhetoric from the relatively uncontroversial idea that 'history matters' to exploring how it matters. We discuss four conceptual channels through which history matters, illustrating each with a major... View Details
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      Jones, G., and Tarun Khanna. "Bringing History (Back) into International Business." Journal of International Business Studies 37, no. 4 (July 2006): 453–468.
      • July 2006
      • Article

      Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

      By: Ramon Casadesus-Masanell and Pankaj Ghemawat
      This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details
      Keywords: Open Source Software; Demand-side Learning; Network Effects; Linux; Mixed Duopoly; Competitive Dynamics; Business Models; Duopoly and Oligopoly; Information Technology; Applications and Software; Business Model; Mathematical Methods; Digital Platforms; Profit; Balance and Stability; Management Analysis, Tools, and Techniques; SWOT Analysis; Competition; Price; Information Technology Industry
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      Casadesus-Masanell, Ramon, and Pankaj Ghemawat. "Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows." Management Science 52, no. 7 (July 2006): 1072–1084.
      • June 2006
      • Case

      AtHoc: Dealing With Disruption

      By: Lynda M. Applegate and Brian DeLacey
      Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business opportunities, and customer... View Details
      Keywords: Business Growth and Maturation; Disruptive Innovation; Corporate Entrepreneurship; Business Strategy; Venture Capital
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      Applegate, Lynda M., and Brian DeLacey. "AtHoc: Dealing With Disruption." Harvard Business School Case 806-073, June 2006.
      • April 2006 (Revised October 2008)
      • Case

      Marketing New York City

      By: V. Kasturi Rangan, Anita Elberse and Marie Bell
      New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
      Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)
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      Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
      • April 2006
      • Module Note

      Cross-Border Financial Opportunities

      By: Mihir A. Desai and Kathleen Luchs
      Describes the fifth module in the International Finance course at Harvard Business School. This module explores how segmented capital markets create financing opportunities for firms and the mechanisms that evolve to take advantage of those opportunities. The issues... View Details
      Keywords: Opportunities; Capital Markets; Decisions; International Finance; Motivation and Incentives; Taxation
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      Desai, Mihir A., and Kathleen Luchs. "Cross-Border Financial Opportunities." Harvard Business School Module Note 206-126, April 2006.
      • April 2006 (Revised October 2006)
      • Case

      Best Buy Co., Inc.: Customer-Centricity

      By: Rajiv Lal, Carin-Isabel Knoop and Irina Tarsis
      With FY2005 sales of $27.3 billion, Richfield, Minn.-based Best Buy Co., Inc. was the leading retailer of consumer electronics, home-office products, and related services in North America. Its operations included the distinct store formats Best Buy, Future Shop in... View Details
      Keywords: Customer Focus and Relationships; Service Operations; Business Earnings; Financial Crisis; Failure; Business Model; Leadership; Segmentation; Value Creation; Electronics Industry; United States; Canada; Mongolia
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      Lal, Rajiv, Carin-Isabel Knoop, and Irina Tarsis. "Best Buy Co., Inc.: Customer-Centricity." Harvard Business School Case 506-055, April 2006. (Revised October 2006.)
      • April 2006 (Revised April 2020)
      • Case

      "The Case of Leadership Inertia"

      By: Rosabeth Moss Kanter
      The CEO of an international bank has raised the bank's performance by emphasizing a new culture of leadership that empowers people at all levels. Managers are rated both on their business results and their leadership—how they model new behaviors—but 12 senior managers... View Details
      Keywords: Organizational Culture; Leadership Style; Leading Change; Performance Evaluation; Employee Relationship Management
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      Kanter, Rosabeth Moss. The Case of Leadership Inertia"." Harvard Business School Case 303-125, April 2006. (Revised April 2020.)
      • April 2006
      • Background Note

      Designing Sustainable Service Models

      By: Frances X. Frei
      Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details
      Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value
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      Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
      • March 2006
      • Module Note

      Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity

      By: Alan D. MacCormack
      Describes the fourth module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details
      Keywords: Innovation and Management; Problems and Challenges; Management Analysis, Tools, and Techniques; Projects; Opportunities; Risk and Uncertainty; Perspective; Value Creation; Networks; Alignment
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      MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity." Harvard Business School Module Note 606-104, March 2006.
      • March 2006 (Revised December 2009)
      • Compilation

      Skype

      By: Peter A. Coles and Thomas R. Eisenmann
      Presents eBay's rationale for its $2.6 billion acquisition in late 2005 of Skype, a fast growing voice-over-Internet protocol (VoIP) provider. Describes Skype's history, technology, business model, and competition, as well as government regulation of VoIP services. View Details
      Keywords: Mergers and Acquisitions; Business Model; Communication Technology; Growth and Development Strategy; Network Effects; Competitive Strategy; Internet and the Web; Information Infrastructure; Telecommunications Industry
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      Coles, Peter A., and Thomas R. Eisenmann. "Skype." Harvard Business School Compilation 806-165, March 2006. (Revised December 2009.)
      • March 2006 (Revised May 2010)
      • Case

      Banco Hipotecario S.A.

      By: Daniel Baird Bergstresser, Arthur I Segel and Alexandra de Royere
      In 2003, the chairwoman and controlling shareholder of Argentina's leading residential mortgage lender are considering how to bring the bank's restructuring to a successful conclusion as the country's economy continues to suffer from the impact of the 2001-2002... View Details
      Keywords: Restructuring; Currency; Banks and Banking; Mortgages; Crisis Management; Competition; Argentina
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      Bergstresser, Daniel Baird, Arthur I Segel, and Alexandra de Royere. "Banco Hipotecario S.A." Harvard Business School Case 206-102, March 2006. (Revised May 2010.)
      • March 2006 (Revised September 2006)
      • Case

      Irizar in 2005

      By: Ramon Casadesus-Masanell and Jordan Mitchell
      In June 2005, Koldo Saratxaga, the leader of Basque-based luxury coach manufacturer Irizar, decided to leave after 14 years at the helm of the worker-owned cooperative. Under Saratxaga's stewardship, Irizar was saved from near bankruptcy in 1991 and has become a highly... View Details
      Keywords: Business Model; Business Startups; Customer Focus and Relationships; Resignation and Termination; Leadership Style; Production; Quality; Luxury; Competitive Advantage; Construction Industry; Real Estate Industry; South Africa; China; India; Mexico; Brazil
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      Casadesus-Masanell, Ramon, and Jordan Mitchell. "Irizar in 2005." Harvard Business School Case 706-424, March 2006. (Revised September 2006.)
      • 2006
      • Chapter

      The Corporation's Evolving Personality

      By: Lynn Paine
      Keywords: Business Ventures; Organizational Culture; Organizational Change and Adaptation
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      Paine, Lynn. "The Corporation's Evolving Personality." Chap. 22 in Developing Business Ethics in China, edited by Xiaohe Lu, Georges Enderle, and Jonathan Noble, 237–246. New York: Palgrave Macmillan, 2006.
      • Article

      The Information Technology Ecosystem: Structure, Health, and Performance

      By: Marco Iansiti and Gregory L. Richards

      A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

      Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry
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      Iansiti, Marco, and Gregory L. Richards. "The Information Technology Ecosystem: Structure, Health, and Performance." Antitrust Bulletin 51, no. 1 (Spring 2006).
      • February 2006 (Revised September 2006)
      • Case

      Sippican Corporation (A)

      By: Robert S. Kaplan
      Presents a time-driven version of the Wilkerson Co. activity-based costing case (101092). Faced with declining profits, Sippican Corp. is struggling to understand why it is encountering severe price competition on one product line. The controller collects data that... View Details
      Keywords: History; Business Model; Strategic Planning; Cost Accounting; Motivation and Incentives; Resource Allocation; Activity Based Costing and Management; Profit; Business Strategy; Budgets and Budgeting
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      Kaplan, Robert S. "Sippican Corporation (A)." Harvard Business School Case 106-058, February 2006. (Revised September 2006.)
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