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Show Results For
- All HBS Web
(1,965)
- People (1)
- News (310)
- Research (1,314)
- Events (7)
- Multimedia (9)
- Faculty Publications (973)
- Web
Marketing - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework,... View Details
- Fast Answer
FIELD Global Immersion Resources: Brazil
Use the tools on the right side of the results screen to refine your search Statista Digital Market Outlook: Brazil-specific statistics on ecommerce, View Details
- August 2013 (Revised October 2013)
- Case
Modern Family Planning: The Business of Circle Surrogacy
By: Ramon Casadesus-Masanell and Blake Landro
The business of surrogacy, a boutique practice with client costs upwards of $100,000, allowed couples and individuals from a variety of backgrounds, ages, and sexual orientations to build families. This case examines Circle Surrogacy (CS), one of the premier surrogacy... View Details
Keywords: Family Planning; Platform; Competitive Advantage; Law; Globalization; Competitive Strategy; Digital Platforms; United States; Ukraine
Casadesus-Masanell, Ramon, and Blake Landro. "Modern Family Planning: The Business of Circle Surrogacy." Harvard Business School Case 714-418, August 2013. (Revised October 2013.)
- July 2015 (Revised August 2015)
- Teaching Note
Resuscitating Monitter
By: Benjamin Edelman and Wei Sun
Supplements 915027. View Details
- 20 Nov 2014
- News
Expanding Audiences Through HBX CORe
of three offerings developed for HBX, a unique digital education initiative that enables HBS to extend its signature, case-based learning method to new audiences. The full suite of HBX programs includes specialized courses and HBX Live, a... View Details
- Career Coach
Matt Spielman
the globe. To complement his training as a certified executive coach, Matt draws upon his operating experience working as a Chief Marketing Officer, Chief Revenue Officer, SVP Strategy & Innovation and Chief People Officer. Matt... View Details
- May 2017
- Supplement
Betfair (B)
By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details
Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe
Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
willingness to pay. Lal: They've created new sources of value for their customers that did not exist before. Q: And PetSmart. What's made them so successful? Lal: PetSmart saw the online threat early and built a strategy to insulate... View Details
- Web
Global Maps - Creating Emerging Markets
markets. Mapping Tool This mapping tool developed by global strategy professor Pankaj Ghemawat features extensive historical data on more than 500 countries. Animated maps present historical trends and projections of future developments.... View Details
- 06 Dec 2017
- News
Puzzle Master
towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014)... View Details
- Career Coach
Jim Warner
digital strategy and marketing. Microsoft acquired the company in 2007. In 2009, Jim set up Third Floor Enterprises, an advisory and investment firm focused on advertising and marketing technology and... View Details
Gil Addo
Gil Addo is CEO and Co-founder of RubiconMD, a wholly-owned subsidiary of CVS Health. RubiconMD’s digital health platform empowers primary care clinicians with access to virtual specialist support to improve patient care. Founded in... View Details
Keywords: Healthcare
- Web
Collections | Working Knowledge
strategies for competitive leadership. Strategy and Innovation Insights on innovation: sustaining creativity, digital transformation, and essential tech principles for leaders.... View Details
- 01 Jun 2016
- News
Prima Datarina
and more experimental pieces, Boston Ballet has to sell tickets, which is easier to do for a Saturday showing of Cinderella, for example, than a Wednesday evening performance of contemporary works. To address that challenge—and engage a broader audience—Hodges turned... View Details
Keywords: Julia Hanna
- Fast Answer
Entrepreneurial Sales
framework) Reports eMarketer: coverage includes b2b automation, digital ad spending, martech, etc. Gartner: reports on B2B software and marketing/selling strategies Expert Call Transcripts Use Tegus to... View Details
Anthony Soohoo
digital strategy that resulted in the company’s launch of their first over-the-top streaming service, as well as their first distribution partnerships with YouTube and Netflix. During his tenure, CBS.com... View Details
- 2021
- Working Paper
Exclusive Dealing and Entry by Competing Two-Sided Platforms
By: Cristian Chica, Kenneth Chuk and Jorge Tamayo
We study competition between horizontally differentiated platforms offering exclusive and non-exclusive contracts to one side of the market (content providers). The introduction of non-exclusive contracts in addition to exclusive contracts softens the competition for... View Details
Keywords: Two-Sided Markets; Platform Price Competition; Network Externalities; Exclusive Contracts; Multi-homing; Digital Platforms; Price; Competition; Contracts
Chica, Cristian, Kenneth Chuk, and Jorge Tamayo. "Exclusive Dealing and Entry by Competing Two-Sided Platforms." Harvard Business School Working Paper, No. 21-092, March 2021. (R&R International Journal of Industrial Organization.)
- May 2017 (Revised May 2019)
- Supplement
Intuit: QuickBooks (B)
By: David Yoffie and Nicole Tempest Keller
This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a... View Details
Yoffie, David, and Nicole Tempest Keller. "Intuit: QuickBooks (B)." Harvard Business School Supplement 717-513, May 2017. (Revised May 2019.)
- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
- 18 Jul 2014
- News
Team Players
interesting challenge, because you have a limited amount of time to build the brand. Then it disappears. We had to develop a marketing plan that was all-encompassing, but that still got the right information to the people who needed it." From the start, the View Details