Digital Marketing - Publications - Faculty & Research

14 Jan 2014
First Look

First Look: January 14

surveys at one office of the firm. They discovered four keys to building a help-friendly organization that leaders of other organizations could learn and apply to similar effect. Publisher's link: http://hbr.org/2014/01/ideos-culture-of-helping/ar/1 January 2014... View Details

Keywords: Sean Silverthorne

04 Dec 2012
First Look

First Look: December 4

resulting endogenous scarcity of informed investors exacerbates primary market collapses in bad times. Inefficiency arises because informed investors are a public good from the perspective of originators. All originators benefit from the... View Details

Keywords: Carmen Nobel

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

creatives." Stefan Sonnenfeld, for instance, is a digital colorist, a kind of artist who didn't exist 10 years ago and is now in great demand. He works for Ascent Media Group. All the directors want to work for him; he's incredibly... View Details

Keywords: by Martha Lagace; Music

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

markets, if a trader wants to purchase a bundle of shares, the market should tell the trader how much to pay. “We should think about how we can design interactions to achieve system-wide goals in social computing,” she said. Existing... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

as environmental challenges evolved, Swedish universities assumed leadership in creating environmental knowledge, while conventional management consultancies entered the market of environmental management. Download working paper:... View Details

Keywords: Sean Silverthorne

31 Jul 2012
First Look

First Look: July 31

the Dutch IT outsourcing market and regularly wins high customer- satisfaction marks. The growing workload and 100% promise to customers have increased the pressure on its non-hierarchical teams of engineers, as well as the hiring speed,... View Details

Keywords: Carmen Nobel

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

competitive pressures in a saturated market. As 2018 dawned, all parties were assessing the deal’s implications. Had the stock market overreacted to news of the deal? Why was Amazon buying Whole Foods? What were the long-term implications... View Details

Keywords: Dina Gerdeman

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