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  • Web

Help - Alumni

to those who are not also alumni. When is it appropriate to use the Harvard Business School name or shield logos? Generally, alumni are not permitted to use Harvard Business School logos for any use... View Details
  • November 2018 (Revised January 2022)
  • Case

JUUL and the Vaping Revolution

By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
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  • 09 May 2024
  • Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

classrooms, labs, dining halls, and elsewhere on campuses have a unique influence on the course of scientific research, according to the study, coauthored by Eamon Duede, a postdoctoral fellow at the Digital Data Design Institute at... View Details
Keywords: by Ben Rand
  • October 2018
  • Article

Competing with Complementors: An Empirical Look at Amazon.com

By: Feng Zhu and Qihong Liu
Platform owners sometimes enter complementors' product spaces to compete against them directly. Prior studies have offered two possible explanations for such entries: platform owners may target the most successful complementors so as to appropriate value from their... View Details
Keywords: Amazon; Complementors; Co-opetition; Entry; Platform-based Markets; Competition; Digital Platforms; Competitive Strategy
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  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

stories. Indeed, all of these intermediaries are in the business of matching consumers with products. Trouble is, prior to visiting an intermediary, consumers are interested only in some products, which may not necessarily be the ones... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • August 2019 (Revised February 2020)
  • Teaching Note

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie John and Mitch Weiss
Email mking@hbs.edu for a courtesy copy.

The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details
Keywords: Privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Analytics and Data Science; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior; Digital Platforms
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  • 12 Sep 2023
  • Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

The path to becoming the very best leader—or the very best anything, really—is to become “the greatest CEO in the world of yourself, incorporated,” says Harvard Business School professor Arthur Brooks. Understanding your emotions, and how... View Details
Keywords: by Avery Forman

    Angela Q. Crispi

    Angela is the Executive Dean for Administration at Harvard Business School, leading an organization of nearly 2,000 staff with an operating budget of $1 billion. She oversees the execution of the School’s strategy ranging from academic programs to research, and the... View Details

    • 14 Dec 2016
    • HBS Seminar

    Siobhan O'Mahony and Rebecca Karp, Boston University

    • December 2018
    • Case

    CIR Group: Passing Wealth through the Generations

    By: Lauren Cohen, Christopher J. Malloy and Elena Corsi
    Rodolfo, Marco, and Edoardo De Benedetti had received from their father his controlling shares in COFIDE, a publicly listed holding company that held 45.8% of CIR Group, another publicly listed holding. The latter held majority shares in GEDI, Italy’s largest print... View Details
    Keywords: Succession Planning; Transferring Shares; Wealth Management; Holding Structures; Family Ownership; Ownership Stake; Management Succession; Governing and Advisory Boards; Policy; Media and Broadcasting Industry; Health Industry; Italy
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    • October 2020
    • Supplement

    OpenIDEO (B)

    By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik
    In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO—an online open innovation platform focused on design-driven solutions to social issues—rapidly launched a new challenge to improve access to health information, empower communities to stay safe... View Details
    Keywords: Innovation Competitions; IDEO; Contests; Contest Design; Platforms And Ecosystems; Open Innovation; Open And User Innovation Strategy; Diversity; Design; Social Entrepreneurship; Global Range; Collaborative Innovation and Invention; Innovation Strategy; Organizational Change and Adaptation; Social and Collaborative Networks; Health Pandemics; Health; Information; Business and Community Relations; Digital Platforms
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    • Web

    Marketing - Faculty & Research

    September–October 2024 Article How AI Can Power Brand Management By: Julian De Freitas and Elie Ofek March 2025 Case YouTube: Bidding for NFL Sunday Ticket By: Anita Elberse and Crystal Yao 2018 Book Driving Digital Strategy: A Guide to... View Details
    • January 2025
    • Case

    Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)

    By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
    Set in 2022, this abridged case examines the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking sector and one of the companies belonging to Grupo Bolívar, a major Colombian conglomerate—and the bank’s upskilling and... View Details
    Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Talent and Talent Management; Training; Organizational Culture; Banking Industry; Latin America; Central America; South America; Colombia
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    • Web

    Middle East & North Africa - Global

    Middle East & North Africa Cairo, Dubai, Istanbul, Tel Aviv HBS continues its efforts to build a deep understanding of and expertise in global business practice and innovation around the world, including throughout the Middle East and... View Details
    • Web

    Entrepreneurial Management - Faculty & Research

    Harvard Business School Working Paper, No. 25-048, April 2025. Getting Value from Digital Technologies By: Frank Cespedes and Georg Krentzel March–April 2025 | Article | European View Details
    • Web

    Introduction – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

    and Relay Assembly Test Room Enter Elton Mayo Human Relations and Harvard Business School Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker Library | Historical... View Details
    • Web

    MBA Experience - Health Care

    program start time. Feb 06 06 Feb 2025 Careers in Digital Health Venture Capital | Unlocking the Future of Health-Tech Investing Harvard Business School Zoom Open to all HBS students Considering diving into... View Details
    • 22 Feb 2024
    • Research & Ideas

    How to Make AI 'Forget' All the Private Data It Shouldn't Have

    underpin this technology typically subsume the information that users enter, helping the software provide better answers over time. Working Knowledge spoke with Seth Neel, an expert on machine “unlearning” who is an assistant professor at Harvard View Details
    Keywords: by Rachel Layne; Technology; Information Technology
    • Web

    Podcasts - Managing the Future of Work

    Podcast Podcast Harvard Business School Professors Bill Kerr and Joe Fuller talk to leaders grappling with the forces reshaping the nature of work. Apple Podcasts Spotify Amazon More Ways to Listen iHeartRadio Player.fm Audacy Castbox... View Details
    • 18 Jul 2023
    • Interview

    Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

    By: Jeffrey F. Rayport and Doug Levin
    This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
    Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
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