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  • All HBS Web  (8,614)
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  • Research Summary

Overview

Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details
Keywords: Well-being; Judgment And Decision Making; Health; Prosocial Behavior
  • February 2021 (Revised July 2024)
  • Case

White Claw: Defending Market Share as Competition Encroaches

By: Jill Avery
By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader... View Details
Keywords: Brand Management; Alcoholic Beverages; Beer/brewing Industry; Brand Positioning; Growth; Competitive Positioning; Consumer Products; Beverage Industry; Value Proposition; Marketing; Brands and Branding; Competition; Product Positioning; Competitive Strategy; Consumer Behavior; Consumer Products Industry; Consumer Products Industry; United States
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Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Case 521-073, February 2021. (Revised July 2024.)
  • Web

The Diamond Model - Institute For Strategy And Competitiveness

elements in the business environment fit together and interact is critical for improving productivity. HOW Locations COMPETE Locations compete to offer the most productive environment for business. Quality of the Business Environment Firm... View Details
  • 2016
  • Chapter

Networks and the Macroeconomy: An Empirical Exploration

By: Daron Acemoglu, Ufuk Akcigit and William R. Kerr
The propagation of macroeconomic shocks through input-output and geographic networks can be a powerful driver of macroeconomic fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern... View Details
Keywords: Economic Fluctuations; Geographic Collocation; Input-output Linkages; Propagation; Shocks; Networks; Fluctuation; System Shocks; Macroeconomics
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Acemoglu, Daron, Ufuk Akcigit, and William R. Kerr. "Networks and the Macroeconomy: An Empirical Exploration." In NBER Macroeconomics Annual 2015, Vol. 30, edited by Martin Eichenbaum and Jonathan Parker, 273–335. Chicago, IL: University of Chicago Press, 2016.

    The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

    We introduce the concept of an underdog brand biography to describe an emerging trend in branding in which firms author a historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

    • 12 Jan 2016
    • News

    Opinion: It’s safe to eat Chipotle burritos — and buy some stock

    • 2016
    • Book

    Competing Against Luck: The Story of Innovation and Customer Choice

    By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details
    Keywords: Disruptive Innovation; Consumer Behavior
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    Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. Competing Against Luck: The Story of Innovation and Customer Choice. New York: Harper Business, 2016.
    • 30 May 2018
    • Research & Ideas

    Should Retailers Match Their Own Prices Online and in Stores?

    study is the first to look at whether self-matching pays off as a pricing strategy. “When you talk to millennials in particular, you find out they accept that prices don’t have to be the same across channels” The researchers surveyed nearly 500 View Details
    Keywords: by Dina Gerdeman; Retail
    • February 2024
    • Article

    Pricing Power in Advertising Markets: Theory and Evidence

    By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
    Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details
    Keywords: Television Entertainment; Advertising; Residency; Social Media; Price; Media; Age
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    Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
    • 08 Aug 2006
    • Working Paper Summaries

    Managing Governments: Unilever in India and Turkey, 1950–1980

    Keywords: by Geoffrey G. Jones
    • 01 Nov 2006
    • News

    Porter and Teisberg put Health Care on the CEO's Agenda

    • 02 Nov 2016
    • Blog Post

    Career and Internship Choices for the Classes of 2016 and 2017

    consumer packaged goods, with the later appearing to be driven by interest in smaller, early-stage companies. View a complete analysis of the career and internship choices for the MBA Classes of 2016 View Details
    Keywords: All Industries
    • 2020
    • Working Paper

    How Do Private Equity Fees Vary Across Public Pensions?

    By: Juliane Begenau and Emil Siriwardane
    We study how investment fees vary within private-capital funds. Net-of-fee return clustering suggests that most funds have two tiers of fees, and we decompose differences across tiers into both management and performance-based fees. Managers of venture capital funds... View Details
    Keywords: Pension Funds; Fee Dispersion; Search And Negotiation Frictions; Private Equity; Investment Funds
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    Begenau, Juliane, and Emil Siriwardane. "How Do Private Equity Fees Vary Across Public Pensions?" Harvard Business School Working Paper, No. 20-073, January 2020. (This working paper has been subsumed by the published paper "Fee Variation in Private Equity." Please see the final version of this paper under "Journal Articles.")
    • 11 Sep 2018
    • First Look

    New Research and Ideas, September 11, 2018

    Information or Wing It? A Model of Dynamic Pricing with Seller Learning By: Huang, Guofang, Hong Luo, and Jing Xia Abstract—Pricing idiosyncratic products is often challenging because the seller, ex ante, lacks information about the View Details
    Keywords: Dina Gerdeman
    • 2011
    • Working Paper

    The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

    By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
    Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
    Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
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    Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
    • Article

    Deposit Competition and Financial Fragility: Evidence from the U.S. Banking Sector

    By: Mark Egan, Ali Hortaçsu and Gregor Matvos
    We develop a structural empirical model of the US banking sector. Insured depositors and run-prone uninsured depositors choose between differentiated banks. Banks compete for deposits and endogenously default. The estimated demand for uninsured deposits declines with... View Details
    Keywords: Banks and Banking; Financial Condition; United States
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    Egan, Mark, Ali Hortaçsu, and Gregor Matvos. "Deposit Competition and Financial Fragility: Evidence from the U.S. Banking Sector." American Economic Review 107, no. 1 (January 2017): 169–216.
    • December 2010 (Revised March 2013)
    • Case

    Asian Agri and the Future of Palm Oil

    By: David E. Bell and Natalie Kindred
    For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details
    Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia
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    Bell, David E., and Natalie Kindred. "Asian Agri and the Future of Palm Oil." Harvard Business School Case 511-015, December 2010. (Revised March 2013.)
    • 15 Jun 2009
    • Research & Ideas

    GM: What Went Wrong and What’s Next

    auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer... View Details
    Keywords: by Staff; Auto
    • July 2009
    • Article

    Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect

    By: C. K. Morewedge, L. L. Shu, D. T. Gilbert and T. D. Wilson
    People typically demand more to relinquish the goods they own than they would be willing to pay to acquire those goods if they didn't already own them (the endowment effect). The standard economic explanation of this phenomenon is that people expect the pain of... View Details
    Keywords: Value; Judgments; Consumer Behavior; Attitudes
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    Morewedge, C. K., L. L. Shu, D. T. Gilbert, and T. D. Wilson. "Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect." Journal of Experimental Social Psychology 45, no. 4 (July 2009): 947–951.

      How Do Drug Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?

      Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by... View Details
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