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- All HBS Web
(2,143)
- News (376)
- Research (1,413)
- Events (1)
- Multimedia (6)
- Faculty Publications (626)
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- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau, Economic View Details
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two... View Details
Keywords: Dina Gerdeman
- 05 Oct 2010
- First Look
First Look: October 5, 2010
and market-implied yields fell, and the ability of ratings to predict default deteriorated. We offer several possible explanations for these findings that are linked to existing theories. Download the paper: http://www.hbs.edu/research/pdf/09-051.pdf The Impact of... View Details
Keywords: Sean Silverthorne
- 20 Mar 2007
- First Look
First Look: March 20, 2007
understanding of design and manufacturing processes to instruct successfully her American and offshore contractors on how to mass-produce designer clothing at affordable prices. Claiborne was an industry pioneer in many ways. She developed detailed View Details
Keywords: Martha Lagace
- 30 Oct 2006
- First Look
First Look: October 31, 2006
customer service—to build his business. Covers the first 50 years of American Airlines' history, beginning with its role as an industry consolidator in the late 1920s. Smith's strategic and operational choices in building American... View Details
Keywords: Sean Silverthorne
- 09 Mar 2016
- Lessons from the Classroom
In This Classroom, Beer Can Improve Your Grade
two-and-a-half-day simulation puts students in charge of a brewery for 7 fictitious financial quarters. Working in four- to five-person teams, players make decisions on everything for running their business: types of ingredients to use, packaging, pricing, and View Details
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
the competitive advantage gained by how a product "speaks" to a customer is clear. Just think about how Apple began its resurrection in 1998 with the unthinkable design of computers made of translucent blue, orange, and pink... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
bias blinds them to local issues. And companies often fail to adequately check the actions of their local managers. Standardized Products, Universal Values? Global Product Standardization? Although there is a general perception that standardized products are displacing... View Details
Keywords: by Working Knowledge editors
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
they lend themselves to the risk of hype behind their projections. Most space SPACs crashed in value as soon as they went public, so many investors got a real sense that space is a dangerous place to invest. But, when you talk to people... View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value from their brands as well as... View Details
Keywords: Martha Lagace
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
occur at any time) will be something that awakes the investor that there is a real time value to money, and it might be better to get some current returns ." Konstantin Tryapitsyn suggests what might prick the bubble. "I... View Details
- 10 Jul 2000
- Research & Ideas
The State of the Markets
(that total half the value of the U.S. market). "On the trading level," says Seifert, " we need a liquidity pool that gives us low-cost, cross-border access. To accomplish this, we are merging institutions and employing a... View Details
Keywords: by James E. Aisner
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
and innovation, says Jim Heskett. What changes will allow managers to add value to the creative process? What do YOU think? What Makes a Good Leader? (25,360) Leadership comes in many shapes and sizes, and often from entirely unexpected... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
value for customers, and extraordinary returns to investors. Neither had extensive schooling in business administration. John Bogle earned a liberal arts degree from Princeton. Herb Kelleher received his from Wesleyan, with majors in... View Details
- 28 Aug 2012
- First Look
First Look: August 28
and the environment while still creating value for their shareholders. How to Become a Sustainable Company Authors: Robert G. Eccles, Kathleen Miller Perkins, and George Serafeim Publication: MIT Sloan Management Review 53, no. 4 (2012)... View Details
Keywords: Sean Silverthorne
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
first question HBS faculty get when we do a custom Executive Education program in China and other areas is, “How do I build a brand?” Because that’s where a lot of value gets created. In many emerging... View Details
- 07 Sep 2011
- First Look
First Look: Sept. 7
decentralized banks are also more responsive to their own competitive environment. They are more likely to expand credit when faced with competition but also cherry pick customers and restrict credit when they have market power. This... View Details
Keywords: Sean Silverthorne
- 23 Feb 2011
- First Look
First Look: Feb. 23
appear to have long-run implications whereby sustaining a high level of service relative to local competitors leads the incumbent to attract and retain higher value customers over time. Download the paper:... View Details
Keywords: Sean Silverthorne