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- All HBS Web
(1,819)
- People (1)
- News (234)
- Research (1,410)
- Events (2)
- Multimedia (7)
- Faculty Publications (589)
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
the industry you compete in, the market segments where you do (and do not) choose to play, and the nature of the customers that you sell and service. These factors help to determine required sales tasks—that is, what your go-to-market... View Details
- 02 Mar 2011
- Research & Ideas
Managing the Open Source vs. Proprietary Decision
differences in the cost components are not as sharply different as we would have assumed. Therefore it is important to do a precise analysis adapted to each specific case. The appropriate mixture between open and proprietary software will... View Details
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
and sell books.” What’s at work here is commoditization, a process that results in companies being unable to profitably differentiate their products and services. “The specter of commoditization sends chills down every executive’s spine —... View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
to the merger. But before we declare the exchanges a failure, a 2016 McKinsey Company report suggests that the exchange market is still very much in flux. It shows that 30 percent of insurers on the exchange (which were covering 40 percent of lives) made View Details
- 26 Apr 2016
- First Look
April 26
its stores and its supply chain, lower levels of greenhouse gas emissions, safer products for customers and manufacturers, and better treatment of its workers. The company promoted the idea that its size gave it significant influence in... View Details
Keywords: Sean Silverthorne
- 05 Nov 2024
- Book
Building the Road to 'Small Business Utopia' with AI and Fintech
make a small business owner significantly wiser about their cash flow, and a lender wiser as well?" From a lender’s point of view, the smaller the business, the more difficult it is to know if the business is actually profitable and what... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
plastics. “We’re trying to get our customers to covet this product that will help change their lives in a positive way—and make the world a better place too,” says Kauss. The world is literally drowning in plastic: Research indicates that... View Details
- 03 Sep 2013
- First Look
First Look: September 3
Publications August 2013 The Accounting Review (forthcoming) Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets By: Brochet, Francois, Gregory S. Miller, and Suraj Srinivasan... View Details
Keywords: Sean Silverthorne
- 17 Oct 2006
- First Look
First Look: October 17, 2006
markets. The Philippines' Jollibee Foods, for instance, has profitably battled McDonald's because it realizes that Filipinos like their burgers to have a particular soy and garlic taste. Some have exploited their knowledge of local talent... View Details
Keywords: Sean Silverthorne
- 30 Jun 2003
- Research & Ideas
Computer Security is For Managers, Too
an important customer demands a change, or a software vendor releases a new patch—the list can go on and on. But no matter the reasons, it's crucial to document every modification. That way, if your computers are breached, you'll have... View Details
- 23 Oct 2007
- First Look
First Look: October 23, 2007
attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building.... View Details
Keywords: Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
achieving the best outcomes at the lowest cost. We must move away from a supply-driven health care system organized around what physicians do and toward a patient-centered system organized around what patients need. We must shift the focus from the volume and View Details
Keywords: Sean Silverthorne
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
experience with innovative products they feel good about buying. europe Our ambition is to help farmers become more profitable via a platform that gives them tools and access to information and insights about farming practices, markets,... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
decision-making process—color, feel, and fit—are difficult, if not impossible, to communicate "virtually." Moreover, unlike books, music, and consumer electronics, the difficulty in describing the product cannot be offset easily with View Details
- 04 Aug 2009
- First Look
First Look: August 4
http://www.hbs.edu/research/pdf/10-004.pdf What Should GAAP Look Like? A Survey and Economic Analysis (revised) Authors:S.P. Kothari, Karthik Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we articulate a positive... View Details
Keywords: Martha Lagace
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details
- 01 Apr 1997
- News
Critical Information: MIS Monitors the Ever-Changing World of IT
based on their best efforts to forecast customer needs. With new technologies such as online grocery scanners, companies can better monitor consumer behavior, allowing them to anticipate needs more accurately and even create new products... View Details
Keywords: Elaine Gottlieb
- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
Sometimes a valuable customer may be the person who never buys a thing. In a new research paper, Professor Sunil Gupta discusses how to assess the profitability of a customer... View Details
Keywords: by Sean Silverthorne
- Profile
Evelyne White
then use that as a basis to go to additional large cities as fast as possible. Get investors and spend heavily. —Ted Gutelius (MBA 1973) Enter medium-sized markets first; they won't support as many businesses so now's the time. That builds a strong, View Details