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Show Results For
- All HBS Web
(2,180)
- News (416)
- Research (1,468)
- Events (1)
- Multimedia (6)
- Faculty Publications (641)
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
Nohria: The key moment really came when we clearly framed the question, "What basic mental drives do all humans have as members of the same species?" Once the question was sharply posed and carefully considered, drawing on our View Details
Keywords: by Sean Silverthorne
- 26 Sep 2024
- HBS Case
If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?
some companies hard-code ethical values—for example, the numerical value of a human life—into an algorithm. Others set up self-teaching AI to “learn” what risks the AV can take. Countries often want automated systems to adhere to local... View Details
- 25 Sep 2009
- News
Are You Being Served?
finding plenty of ways that companies frustrate their customers. These days, health care, airlines, and telecommunications, to name a few, are sectors that can drive consumers up the wall. Are you, valued customer, treated well, or at... View Details
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
but at the cost of completely denying the customers the value of their identity. Q: What are top issues companies need to consider when creating privacy relationships with customers? A: It's not about... View Details
- December 1989 (Revised April 1997)
- Case
Destin Brass Products Co.
By: William J. Bruns Jr.
A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details
Keywords: Cost Accounting; Activity Based Costing and Management; Five Forces Framework; Customer Value and Value Chain; Competition; Business Strategy; Design; Inflation and Deflation; Asset Pricing; Governance Controls; Manufacturing Industry
Bruns, William J., Jr. "Destin Brass Products Co." Harvard Business School Case 190-089, December 1989. (Revised April 1997.)
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- Web
A Day in the Life: IT Business Analyst | Information Technology
challenges and opportunities, and business analysts are right there in the middle of it all—connecting teams, clarifying goals, and keeping things moving. While each day may look different based on the project or the tasks they’re supporting, over the View Details
- 23 Jul 2008
- Sharpening Your Skills
Sharpening Your Skills: Balanced Scorecard in Action
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered How does the Balanced Scorecard (BSC) improve corporate governance? Does View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
different customer types’ lifetime value Practice budget allocation across the customer journey 30-35 hrs Course – 5 Modules Winning with Digital... View Details
- May 25, 2016
- Comment
How Consumers and Businesses are Reshaping Public Health
By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food and Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia
Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
- 11 Dec 2017
- News
Growing from Within
and the competitive landscape. This led us to the comprehensive multi-year growth plan we are rolling out today. Our customers have responded very well to new menu offerings we have launched this year including our Signature Crafted... View Details
- 22 Nov 2019
- Blog Post
Avant Ski Makes Turns in Ski Media Objectivity
skiers experience the mountain like locals.” Widman’s collaborators and contributors include experienced freelancers, lifetime enthusiasts, and locals who bring passion and fresh perspective to the Avant Ski team. They plan to cover the... View Details
- November 2016
- Case
Pete & Gerry's
By: Jose Alvarez and Natalie Kindred
Keywords: ＂Pete ＆ Gerry's; ＂ Eggs; Egg Industry; Avian Flu; Cage Free; Free Range; Agribusiness; Agriculture; Industry Structure; Industry Evolution; Price Volatility; Small Business; Strategy Formulation; Branding; Marketing; Premium Brand; Growth; Consumer; Consumer Behavior; Animal Welfare; Retail; Grocery; Food Labeling; Animal-Based Agribusiness; Advertising Campaigns; Business Model; Change; Change Management; Disruption; Transition; Trends; Volatility; Customer Value and Value Chain; Entrepreneurship; Food; Ethics; Health; Problems and Challenges; Operations; Sales; Risk and Uncertainty; Quality; Public Opinion; Value; Strategy; Agriculture and Agribusiness Industry; Retail Industry; United States
Alvarez, Jose, and Natalie Kindred. "Pete & Gerry's." Harvard Business School Case 517-048, November 2016.
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- Web
Departments | Employment
around the world in every industry including for profit and not for profit. Culture Our Executive Education staff are very dedicated and care deeply about the quality and success of our programs. They have a great sense of pride in the organization and very high... View Details
- 01 Sep 2011
- News
Capitalism’s False Mantra
one that has little chance of getting better with the current theories in place,” Martin writes. Clearly, maximizing shareholder value has not worked and needs to be replaced. The problem as Martin sees it is that CEOs game the system to... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific View Details
- 01 Dec 2003
- News
Selling Digital Privacy
companies, we should capitalize on the value of our personal information and get something of value in return. Deighton’s recent working paper, “Market Solutions to Privacy Problems?,” suggests that... View Details
- 06 Dec 2017
- News
Puzzle Master
towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014) said, “Technology has always been... View Details