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  • All HBS Web  (6,552)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,185)

Show Results For

  • All HBS Web  (6,552)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,185)
← Page 63 of 6,552 Results →
  • 11 Mar 2025
  • HBS Seminar

JP Dubé, University of Chicago

  • 08 Nov 2018
  • HBS Seminar

Jun Li, University of Michigan Ross School of Business

  • August 1993 (Revised May 1994)
  • Case

American Airlines' Value Pricing (A)

By: Alvin J. Silk
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing... View Details
Keywords: Price; Marketing Channels; Consumer Behavior; Performance Expectations; Value Creation; Aerospace Industry
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Silk, Alvin J. "American Airlines' Value Pricing (A)." Harvard Business School Case 594-001, August 1993. (Revised May 1994.)

    The U.S. Needs an SEC for Its Health Care System

    The U.S. health care system suffers from a lack of transparency. Employers, insurers and individual consumers pay varying prices for treatments, drugs and digital information... View Details
    • June 1998 (Revised September 1998)
    • Case

    Case for Brand Loyalty, A

    Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details
    Keywords: Consumer Behavior; Brands and Branding
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    Fournier, Susan M., and Julie Yao. "Case for Brand Loyalty, A." Harvard Business School Case 598-023, June 1998. (Revised September 1998.)
    • July 1994
    • Case

    Microsoft: Multimedia Publications (A)

    By: Marco Iansiti and Ellen Stein
    Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details
    Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Consumer Products Industry; Washington (state, US)
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    Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
    • April 3, 2016
    • Guest Column

    The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion

    By: Aaron K. Chatterji and Michael W. Toffel
    Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer... View Details
    Keywords: Leadership & Corporate Accountability; Non-market Strategy; Corporate Social Responsibility; Politics; Political Influence; Political Strategy; Political Risk; Equity; Gender; Climate Change; Communication Strategy; Law; Leadership; Brands and Branding; Media; Problems and Challenges; Civil Society or Community; Social Issues; Public Opinion; United States; Georgia (state, US); North Carolina; Indiana; Indianapolis
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    Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
    • May 1995
    • Case

    Hannaford Brothers: Leading the Grocery Channel Transformation

    The merchandising manager of a supermarket chain leads an effort to reorganize the process of buying and delivering products from manufacturers to their warehouse for further distribution to stores. The company is an early mover in implementing efficient consumer... View Details
    Keywords: Competition; Supply Chain Management; Distribution Channels; Customer Focus and Relationships; Retail Industry; Food and Beverage Industry
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    McKenney, James L., Theodore H. Clark, and William Schiano. "Hannaford Brothers: Leading the Grocery Channel Transformation." Harvard Business School Case 195-127, May 1995.
    • 03 Jun 2013
    • News

    The Power of Rituals in Life, Death, and Business

    • June 2008
    • Case

    Mattel's Long Hot Summer

    In the summer of 2007, Mattel performed three major recalls of toys, mostly due to lead paint and other manufacturing issues in China. This case examines specifically how those recalls were perceived by consumers, and responded to by Mattel, as well as what effect they... View Details
    Keywords: Safety; Quality; Production; Price; Consumer Products Industry; Consumer Products Industry; China
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    Wei-Skillern, Jane, Sonia Marciano, and Barbara Passy. "Mattel's Long Hot Summer." Harvard Business School Case 308-129, June 2008.
    • December 2019 (Revised December 2022)
    • Case

    TXU (A): Powering the Largest Leveraged Buyout in History

    By: Trevor Fetter, Erik Snowberg and Rebecca M. Henderson
    This case is designed to support a lively discussion about the relative merits of shareholder vs. stakeholder perspectives in the context of a company that provides a vital public service that has important environmental implications. The 2007 purchase of TXU, the... View Details
    Keywords: Leveraged Buyouts; Transformation; Insolvency and Bankruptcy; Environmental Sustainability; Business and Shareholder Relations; Business and Stakeholder Relations; Energy Generation; Non-Renewable Energy; Governing Rules, Regulations, and Reforms; Utilities Industry; Energy Industry; Texas
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    Fetter, Trevor, Erik Snowberg, and Rebecca M. Henderson. "TXU (A): Powering the Largest Leveraged Buyout in History." Harvard Business School Case 320-064, December 2019. (Revised December 2022.)
    • 2022
    • Working Paper

    Stories, Statistics and Memory

    By: Thomas Graeber, Christopher Roth and Florian Zimmermann
    For most decisions, we rely on information encountered over the course of days, months or years. We consume this information in various forms, including abstract summaries of multiple data points – statistics – and contextualized anecdotes about individual instances... View Details
    Keywords: Decision Choices and Conditions; Information Types; Media; Cognition and Thinking
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    Graeber, Thomas, Christopher Roth, and Florian Zimmermann. "Stories, Statistics and Memory." Working Paper, December 2022.
    • June 2023 (Revised August 2023)
    • Background Note

    Subscription Models: Recurring Revenues for Lasting Growth

    By: Elie Ofek and Amy Konary
    This note offers a comprehensive exposition to subscription revenue models and aims to explain their recent rise. It covers the advantages to firms of employing a subscription-based approach to monetization (as opposed to “one-off” upfront payment), as well as the... View Details
    Keywords: Business Model; Revenue; Product Design
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    Ofek, Elie, and Amy Konary. "Subscription Models: Recurring Revenues for Lasting Growth." Harvard Business School Background Note 523-113, June 2023. (Revised August 2023.)
    • 30 Aug 2010
    • News

    Samsung's Lee Shifts Strategy in Challenge to Apple

    • 21 Apr 2021
    • News

    Leadership Principles for the Next Era of Capitalism

    • 19 Sep 2011
    • News

    How to grow your sales faster than the economy

    • 08 Mar 2016
    • Video

    Marketing and CPG

    • Research Summary

    Overview

    Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel... View Details
    Keywords: Pricing; Pricing Policies; Channel Management; Online Marketing; Online Retail; Field Experiment; Analytics; Econometric Analysis
    • September 1992 (Revised July 1994)
    • Case

    MEM Company, Inc.: English Leather

    By: Frank V. Cespedes and Laura Goode
    In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
    Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry
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    Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)
    • 13 Apr 2021
    • News

    Returning to the Office Sparks Anxiety and Dread for Some

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