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Show Results For
- All HBS Web
(2,034)
- People (3)
- News (357)
- Research (1,328)
- Events (13)
- Multimedia (4)
- Faculty Publications (459)
- 28 Aug 2012
- First Look
First Look: August 28
the paper: http://dx.plos.org/10.1371/journal.pone.0042673 Mandatory IFRS Adoption and Financial Statement Comparability Authors: Francois Brochet, Alan Jagolinzer, and Edward J. Riedl Publication: Contemporary Accounting Research... View Details
Keywords: Sean Silverthorne
- 22 Dec 2009
- First Look
First Look: Dec. 22
decade Nettwerk CEO Terry McBride let fans consume music on their own terms. He encouraged file-sharing, the remixing of his artists' songs and videos, and an environment in which "the audience is the record company." In the... View Details
Keywords: Martha Lagace
- 19 Mar 2013
- First Look
First Look: March 19
explores the changes that have taken place in the consumer television receiver market and the challenges faced by leaders of the analog market, like Sony. It is intended for use with the technical note, "Competency-destroying... View Details
Keywords: Sean Silverthorne
- 13 Dec 2011
- First Look
First Look: Dec. 13
years. In this period, Norway was at the forefront with regard to implementing legislation regulating cartels, yet the legislation was not an antitrust legislation in the modern sense. It was aimed not only at protecting consumer... View Details
Keywords: Sean Silverthorne
- 17 Apr 2012
- First Look
First Look: April 17
Maarten Bos, Rick B. Van Baaren, and Ap Dijksterhuis Publication:Journal of Sleep Research (forthcoming) Abstract Both scientists and artists have suggested that sleep facilitates creativity, and this idea has received substantial... View Details
Keywords: Carmen Nobel
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
territory, all of them are looking for guidance on how to make more rational consumption decisions. Those who know me will not be surprised to learn that I have strong opinions on these issues, many of them informed by research on... View Details
Keywords: by Max H. Bazerman
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
they focus on the main price component and mistakenly discount smaller fees. Alternatively, consumers might assume that something is discouragingly expensive just because it has several fees attached to it. Our View Details
- 17 Jan 2012
- First Look
First Look: January 17
Authors:Christopher Marquis, Michael Lounsbury, and Royston Greenwood, eds. Publication:Vol. 33, Research in the Sociology of Organizations. Emerald Group Publishing Limited, 2011 An abstract is not available at this time. Publisher's... View Details
Keywords: Sean Silverthorne
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
graphicola Price is important to consumers not just because it determines whether they can afford to purchase that purse or patio set. The cost of an item sets the buyer's expectations as to how the product or service will perform and... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Tracking Study, Teixeira and colleagues question whether advertisers are striking the right balance between entertaining and promoting their brands. Could companies entertain less and get consumers to buy more? Teixeira's View Details
- 16 Apr 2013
- First Look
First Look: April 16
Publications 2006 Stanford University Press Wall Street Research: Past, Present, and Future By: Groysberg, Boris, and Paul M. Healy Abstract—Wall Street equity analysts provide research products and services on publicly traded companies... View Details
Keywords: Sean Silverthorne
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to... View Details
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
forced to think about something that we used to take for granted. A recent study by the research firm Yankelovich Partners suggests that, while consumers generally want more control over their lives and... View Details
Keywords: by James Heskett
- December 1998 (Revised April 1999)
- Case
Mind of the Market: The Emotional Brain, Primer Eight
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: The Emotional Brain, Primer Eight." Harvard Business School Case 599-008, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Is the Human Brain a Computer? Primer Seven
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Is the Human Brain a Computer? Primer Seven." Harvard Business School Case 599-007, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Anatomical View of the Human Brain, Primer Three
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Anatomical View of the Human Brain, Primer Three." Harvard Business School Case 599-003, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Introduction to Neuroscience, Primer One
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Introduction to Neuroscience, Primer One." Harvard Business School Case 599-001, December 1998. (Revised April 1999.)
- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
article is that if a manufacturer can go direct, then the manufacturer has an instrument that combines advertising, distribution, market research and all of the marketing functions in one. That's terrifically attractive to the... View Details
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Constructive Memory Processes, Primer Nine
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Constructive Memory Processes, Primer Nine." Harvard Business School Case 599-009, December 1998. (Revised April 1999.)