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Show Results For
- All HBS Web
(2,029)
- People (3)
- News (356)
- Research (1,329)
- Events (13)
- Multimedia (4)
- Faculty Publications (461)
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new View Details
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
graphicola Price is important to consumers not just because it determines whether they can afford to purchase that purse or patio set. The cost of an item sets the buyer's expectations as to how the product or service will perform and... View Details
- 13 Dec 2011
- First Look
First Look: Dec. 13
years. In this period, Norway was at the forefront with regard to implementing legislation regulating cartels, yet the legislation was not an antitrust legislation in the modern sense. It was aimed not only at protecting consumer... View Details
Keywords: Sean Silverthorne
- 21 Aug 2013
- Research & Ideas
To Buy Happiness, Spend Money on Other People
Video directed and produced by Joanie Tobin In their book Happy Money: The Science of Smarter Spending, authors Elizabeth Dunn and Michael Norton draw on years of quantitative and qualitative research to explain how money can buy... View Details
Keywords: by Carmen Nobel
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
forced to think about something that we used to take for granted. A recent study by the research firm Yankelovich Partners suggests that, while consumers generally want more control over their lives and... View Details
Keywords: by James Heskett
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
they focus on the main price component and mistakenly discount smaller fees. Alternatively, consumers might assume that something is discouragingly expensive just because it has several fees attached to it. Our View Details
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and the ability of View Details
Keywords: Carmen Nobel
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Tracking Study, Teixeira and colleagues question whether advertisers are striking the right balance between entertaining and promoting their brands. Could companies entertain less and get consumers to buy more? Teixeira's View Details
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Top Down Cognitive Processes, Primer Six
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Top Down Cognitive Processes, Primer Six." Harvard Business School Case 599-006, December 1998. (Revised April 1999.)
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
over 33 million reviews for local businesses, with some sporting more than 1,000 reviews each. How, then, does a consumer make sense of the spate of opinions, many of which contradict each other? New View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
article is that if a manufacturer can go direct, then the manufacturer has an instrument that combines advertising, distribution, market research and all of the marketing functions in one. That's terrifically attractive to the... View Details
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
of the rankings in a year before its parent company was acquired but ranked toward the bottom post-merger, the merger would seem to have a negative effect on quality. To that end, Sheen enlisted a team of research assistants to chart... View Details
- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
in a digitally-transformed economy. “All of these decisions would be easy to make if I knew what consumer demand will be. The problem is that I have a lot of uncertainty in demand” All retailers face tricky tactical decisions related to... View Details
- December 1998 (Revised April 1999)
- Case
Mind of the Market: The Emotional Brain, Primer Eight
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: The Emotional Brain, Primer Eight." Harvard Business School Case 599-008, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Is the Human Brain a Computer? Primer Seven
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Is the Human Brain a Computer? Primer Seven." Harvard Business School Case 599-007, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Anatomical View of the Human Brain, Primer Three
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Anatomical View of the Human Brain, Primer Three." Harvard Business School Case 599-003, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Introduction to Neuroscience, Primer One
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Introduction to Neuroscience, Primer One." Harvard Business School Case 599-001, December 1998. (Revised April 1999.)
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs