Consumer Behavior - Publications - Faculty & Research

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

begins to answer. Sarah Jane Gilbert: Why do traditional customer lifetime value formulas break down in a networked setting, and how does your model address those shortcomings? Sunil Gupta: Traditional models of CLV estimate a customer's profit potential based on the... View Details

Keywords: by Sarah Jane Gilbert; Web Services

01 Dec 2009
News

Noted & Quoted

18, 2009) “Google will have continuous challenges to major initiatives around consumer choice, security and trust, and privacy. ” — Professor David Yoffie, commenting on the legal and consumer backlash... View Details

26 Feb 2021
News

Latinx on Boards; High-Tech Reforestation

more than 30 years of experience in VC, worldwide streaming channel development, digital media, and consumer products. “This is about using science and technology to address the climate crisis, in this case, using drones to reforest in a... View Details

Keywords: Margie Kelley

13 Jan 2015
First Look

First Look: January 13

http://www.routledge.com/books/details/9781138794313/ January 2015 Journal of Economic Behavior & Organization Strategic Disclosure: The Case of Business School Rankings By: Luca, Michael, and Jonathan Smith Abstract—We empirically... View Details

Keywords: Sean Silverthorne

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

through advertising, simply by informing consumers of a merchant's existence via e-mail. For some merchants, the benefits of offering discount vouchers are sharply reduced if individual customers buy multiple vouchers. As a marketing... View Details

Keywords: by Staff

26 Jun 2007
First Look

First Look: June 26, 2007

from investors. CircleLending is a pioneer in the informal lending market, a largely unstudied and little understood consumer finance segment. Asheesh Advani, the founder and CEO of CircleLending, must evaluate the relative attractiveness... View Details

Keywords: Martha Lagace

18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

customers like his product? HBS assistant professor Michael Norton's interest in what motivates seemingly irrational consumer behavior has found a perfect subject in Adrià. To eat at elBulli, customers must... View Details

Keywords: by Julia Hanna; Food & Beverage

Fast Answer

Government data and information sources for public entrepreneurship

international selection of large cities. Data include costs of goods, rental rates, transportation and incomes. Demographics & View Details

01 Jun 2009
News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality

01 Jun 2016
News

Feedback

This pioneering effort is now a multibillion-dollar industry. —Donn Walklet (MBA 1976) via alumni.hbs.edu Community from Cuisine Re: Doug Duda (MBA 1985) Food is love, and love drives consumer behavior. As the developed world becomes... View Details

01 Apr 2001
News

Student Conferences Tackle Business Issues

(MBA 1975), president of Women’s World Banking; Rena Clark (MBA 1990), chair and COO of QVS, Inc.; Judith R. Haberkorn (111th AMP), retired president of consumer sales and service at Verizon; Andrea Caren Silbert (MBA 1992), founder and... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Jun 2009
News

Crisis and Creativity

fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide good substitutes for the necessities that View Details

Keywords: Bhaskar Chakravorti

05 Nov 2013
First Look

First Look: November 5

http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of View Details

Keywords: Sean Silverthorne

Fast Answer

Managing Global Operations

information Nexis Uni Business legal news, cases, practices, statures and legislations. It also provides country and company profiles. US Census Bureau: Foreign Trade News, regulations, guide, and data on US foreign trade. Culture and View Details

September–October 2013
Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry

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10 Apr 2014
Blog Post

HBS FIELD 2 - A good sneak-peek into consulting

its way of working: We had to solve a problem in limited time and therefore they made sure that we had access to all the resources we needed. Small meeting with the chief of marketing? Of course! Problems in understanding technology? Let’s ask the relevant engineers.... View Details

Keywords: Consulting

28 May 2019
News

Leading Questions

and has worked with dozens of companies, primarily in North America and Europe. Although the team expected their clients would be mainly tech companies, which are typically hungry for data and eager for experimentation, they have drawn interest from a diverse array of... View Details

Keywords: April White

04 Sep 2019
News

In My Humble Opinion: Status Update

team up with partners.” That could mean well-established figures like Taylor Swift and Ariana Grande, in addition to influencers and creators like Huda Kattan, whose show, Huda Boss, streams on Facebook Watch; Kattan can then sell her products directly to View Details

Keywords: Julia Hanna

09 Feb 2010
First Look

First Look: Feb. 9

Author:Julio J. Rotemberg Publication:In Policymaking Insights from Behavioral Economics. Boston: Federal Reserve Bank of Boston, 2009 Abstract This paper starts by discussing consumers' cognitive and emotional reaction to posted prices.... View Details