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- All HBS Web
(1,505)
- People (1)
- News (184)
- Research (1,200)
- Events (7)
- Multimedia (2)
- Faculty Publications (547)
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
functionality and status. Cultural exchanges. While advertising has always been part of popular culture, technology has increased the rate of exchange and competition for buzz. In addition to Dove's campaign, Deighton cites BMW's... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
included the owner of a low-performing milk-selling business who was focused on business expansion and the owner of a high-performing fast-food restaurant who wanted to differentiate it in a competitive environment. In their working... View Details
Keywords: April White
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
Venturing for Nokia. The result is reduced innovation, an emphasis on hardware solutions over software, and not much market pressure on pricing for services, several panel members agreed. Miner, of Orange, foresees a trend toward... View Details
Keywords: by Sean Silverthorne
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
use of the strategic text sequence prompted the AI assistant to choose the targeted products for recommendation even though they didn’t always meet the consumer’s stated criteria. For example, one of the machines was repeatedly included in the results even though it... View Details
- 01 Feb 1997
- News
Leading the Way In Negotiation and Decision Making
real-life scenarios. These simulations build from the simple - two parties negotiating a one-shot price deal for headlamps - to the complex-- many parties in a long-term relationship seeking agreement on the myriad issues involved in a... View Details
Keywords: Judith A. Ross
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
executives were able to better price their products and services. It was now possible to price each transaction based on the value it created for the customer, as well as on its cost. As activity-based... View Details
Keywords: by Sarah Jane Johnston
- 26 Nov 2013
- First Look
First Look: November 26
acquisitions that occurred after the end of the industrial policy program had an important effect on the performance of the plants founded when the program was in place. Industrial policy, especially in conjunction with a competitive... View Details
Keywords: Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
Such motives spring from the humanitarian values possessed by the organizations or individuals involved. Utilitarian motives, on the other hand, cater to the partners' organizational needs, focusing on issues like risk management or the creation of View Details
- Web
The Art of "Posting" - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
- 01 Jun 2016
- News
Up by the Roots
its wine, but inferior product from Canada and China had begun flooding the market, driving down retail prices from $50 a pound that year to $12 a pound by 2006. Instead of joining the family business, Hsu went to work for General Mills... View Details
Keywords: Francis Storrs
- 25 Apr 2017
- First Look
First Look at New Research, April 25
2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
- 18 May 2010
- First Look
First Look: May 18
attributed to competition arising from an imbalance of demand and supply, typically excess demand for workers. However this presents a puzzle, since unraveling can only occur when firms are willing to make early offers and workers are... View Details
Keywords: Martha Lagace
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
Past attempts to woo PC users have been unsuccessful, and Apple's share of the PC market has steadily eroded. Saddled with this baggage, the company stealth positioned the Mini as anything but what it fundamentally is: a competitively... View Details
Keywords: by Youngme Moon
- 25 Feb 2014
- First Look
First Look: February 25
https://www.hbs.edu/faculty/Pages/item.aspx?num=45998 Firm Competitiveness and Detection of Bribery By: Serafeim, George Abstract—Using survey data collected from senior corporate executives around the world I analyze how detection of... View Details
Keywords: Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
has a positive and significant effect on rainfall insurance adoption, increasing take-up from 8% to 16%. Only one marketing intervention, the money-back guarantee, has a consistent and large effect on farmers' purchase decisions. This guarantee, comparable to a View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 27 Oct 2009
- First Look
First Look: October 27
case asks students to evaluate the pricing of preferred stock relative to common stock at this time. As the case takes place during a period of considerable uncertainty in global capital markets, and conventional sources of arbitrage... View Details
Keywords: Martha Lagace
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
and using 'money' facilitates the exchange of goods and services. So we are still capitalists " Barry Shere commented that "I do not see how profits are neutered as a result of the pressure on prices and margins per transaction.... View Details
- 01 Sep 2018
- News
After the Fall
beliefs,” Greenwood says, chalking it up to an abundance of optimism. Before the crisis, for instance, the “Armageddon scenario” for housing price growth in 2006 was a 5 percent drop. During the lowest point of the crisis, housing View Details
- 20 Nov 2012
- First Look
First Look: November 20
U.S. Census of Services for 1982-2007, we find agencies are more likely to unbundle with increasing size, diversification, and higher media prices and less likely with increasing age, larger media volume, and an interaction between media... View Details
Keywords: Sean Silverthorne
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
others are bidding for what you want? One solution to distinguishing yourself in competitive environments is to build your bargaining endowment—storing up credibility and resources by developing relationships, burnishing your reputation,... View Details
Keywords: by Michael Wheeler