Publications

October 2022 (Revised July 2025)
Case

Driving Decarbonization at BMW

By: Shirley Lu, George Serafeim and Michael W. Toffel

The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,... View Details

12 Sep 2023
Cold Call Podcast

Can Remote Surgeries Digitally Transform Operating Rooms?

Keywords: Health

November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

September 2018 (Revised March 2019)
Case

Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning

By: Stephen A. Greyser and Michael Mondello

Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of brand-building and community commitment. Strategic philanthropy is unusual in sport. Tampa Bay is historically a non-traditional... View Details

Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa

August 2016
Supplement

CEO Succession at Cisco (B): Announcement Strategy

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb

Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at... View Details

Keywords: Management Succession; Communication Strategy; Technology Industry

Article

Managing the Narrative: Investor Relations Officers and Their Interactions with Sell-Side Analysts and Institutional Investors

By: Lawrence D. Brown, Andrew C. Call, Michael B. Clement and Nathan Y. Sharp

Investor relations officers (IROs) play a central role in corporate communications with Wall Street. We survey 610 IROs at U.S. public companies and conduct 14 follow-up interviews to deepen our understanding of the role of IROs in corporate disclosure events. Three... View Details

Keywords: Corporate Disclosure; Power and Influence; Business and Shareholder Relations

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July 15, 2020
Article

How to Get People to Actually Use Contact-Tracing Apps

By: Chiara Farronato, Marco Iansiti, Marcin Bartosiak, Stefano Denicolai, Luca Ferretti and Roberto Fontana

The broad adoption of contact-tracing apps would greatly help combat the spread of COVID-19. But a number of barriers—especially privacy concerns—have hindered progress in many countries that can’t or won’t mandate adoption. A solution is to start with small... View Details

Keywords: COVID-19; Contact Tracing; Apps; Privacy; Health Pandemics; Behavior; Technology Adoption; Applications and Software

Find at Harvard

Read Now

30 May 2024
Video

BiGS Voices from Latin America: An interview with Fulvio Pagani of Grupo Arcor

February 2014
Teaching Note

The Slingshot: Improving Water Access

By: John A. Quelch

Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details

Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Health Industry; North Africa; South Africa; Asia; South America

02 Mar 2011
News

The Best Ways to Discuss Ethics

Video

Diverse Perspectives Series: Black and Latinx @ HBS

10 Nov 2021
Video

Welcome Fall!

13 Aug 2020
News

Nationwide search launched for University chief of police

March 2018
Case

TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg and Katherine Connolly Baden

Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details

Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore

11 Mar 2015
HBS Seminar

Ernest Wilson, University of Southern California, Annenberg School

November–December 2020
Article

Our Work-from-Anywhere Future

By: Prithwiraj Choudhury

The pandemic has hastened a rise in remote working for knowledge-based organizations. This has notable benefits: Companies can save on real estate costs, hire and utilize talent globally, mitigate immigration issues, and experience productivity gains, while workers can... View Details

Keywords: Remote Work; Best Practices; Employment; Health Pandemics; Geographic Location; Opportunities; Problems and Challenges