Commercialization - Publications - Faculty & Research

21 Dec 2009
Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

present systemic risks because they have limited sources of short-term liquidity: commercial paper and repurchase agreements. Banks with securities powers can also obtain short-term financing through Fed loans and retail deposits. Given... View Details

Keywords: by Roger Thompson; Banking; Financial Services

22 Jul 2008
First Look

First Look: July 22, 2008

Business School Case 808-025 Explores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan... View Details

Keywords: Martha Lagace

06 Mar 2012
First Look

First Look: March 6

along with solutions that have emerged from our research. Book: http://hbr.org/2012/03/the-new-science-of-viral-ads/ar/1 To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance Authors:Thales S. Teixeira,... View Details

Keywords: Sean Silverthorne

June 2005 (Revised January 2007)
Case

Equator Principles, The: An Industry Approach to Managing Environmental and Social Risks

By: Benjamin C. Esty, Carin-Isabel Knoop and Aldo Sesia

In June 2003, 10 leading international banks adopted new voluntary guidelines, called the Equator Principles, to promote sustainable development in project finance. In recent years, nongovernmental organizations (NGOs) had raised issues about the lenders'... View Details

Keywords: Risk and Uncertainty; Competition; Corporate Social Responsibility and Impact; Social Issues; Environmental Sustainability; Policy; Project Finance; Standards; Projects; Commercial Banking; Non-Governmental Organizations

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20 May 2016
Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

making a commercial case for the new funding. The Commission estimates pandemics could cost $60 billion per year and argues that the extra funding recommended is a worthy, preventative investment. However, the WHO's track record hardly... View Details

Keywords: by John Quelch; Health

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The... View Details

Keywords: by Carmen Nobel; Advertising

31 May 2016
First Look

May 31, 2016

significant investment in bio-similars as a way to differentiate itself from its generic drug industry peers, has to negotiate with its parent company and the innovative pharma division on how best to commercialize its bio-similar... View Details

Keywords: Sean Silverthorne

10 Nov 2015
First Look

November 10, 2015

multivariate time series model to investigate the interaction between paid search and display ads and calibrate the model using data from a large commercial bank that uses online ads to acquire new checking account customers. We find that... View Details

Keywords: Sean Silverthorne

22 Sep 2009
First Look

First Look: September 22

users can access and improve the source code. At the same time, however, opening a module sets up an open source (free) competitor. This hampers the firm's ability to capture value. We analyze three competitive situations: monopoly, View Details

Keywords: Martha Lagace

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and... View Details

Keywords: by Carmen Nobel; Consumer Products

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

full lockdown has significant economic consequences, as most commercial activity comes to a halt. Also, in democratic societies, a complete lockdown is difficult and likely impossible to enforce. This is why the use of face masks becomes... View Details

Keywords: by Doug J. Chung; Health

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

steps toward rapprochement in June 2016. The central dilemma is this: whether in light of the existing uncertainties companies operating in both countries can resume their investments and commercial activities, or should decisions be put... View Details

Keywords: Dina Gerdeman

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management team proposed to again accelerate the... View Details

Keywords: Sean Silverthorne

02 Nov 2010
First Look

First Look: November 2, 2010

a commercial entity (images captured and uploaded from personal cell phone cameras), the news industry landscape became freewheeling and individualistic. The straight-line model of content generator to distributor to reader was gone.... View Details

Keywords: Sean Silverthorne

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

consulting couch to the launch pad, denial is ubiquitous. You find it in individuals, in teams, in companies, in industries. Indeed, you find it in entire nations and economies. Look at the invasion of Iraq, or the dot-com bubble of the 1990s, or the residential... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

promising source of potential savings for other segments of the commercial insurance market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53250 September 14, 2017 Personality and Social Psychology Bulletin From... View Details

Keywords: Sean Silverthorne

23 Apr 2008
Op-Ed

The Gap in the U.S. Treasury Recommendations

not just what are known now as commercial banks. Like the current bank regulators, however, the new prudential regulator would protect its own territory, trying to make sure disaster does not strike on its watch. During the U.S. recession... View Details

Keywords: by Dwight Crane; Banking; Construction; Real Estate; Financial Services

August 2023 (Revised March 2024)
Case

Arla Foods: Data-Driven Decarbonization (A)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

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December 2021
Case

Grapery

By: Forest Reinhardt and Natalie Kindred

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December 2009 (Revised June 2010)
Case

Goldman Sachs: A Bank for All Seasons (A)

By: Lena G. Goldberg and Tiffany Lynne Obenchain

Facing the worldwide financial crisis, Goldman Sachs CEO Lloyd Blankfein considered his options including whether his company could avoid a forced marriage and what steps Goldman Sachs should take to try to restore confidence in financial services companies. View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Commercial Banking; Investment Banking; Governing Rules, Regulations, and Reforms; Crisis Management; Business Strategy; Banking Industry

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