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  • 01 Feb 2001
  • News

Books

world: dot-coms, dot-com enablers (technology and service providers), and "wannadots" (established companies seeking to incorporate the Internet into their activities). These organizations must find ways to thrive in a digital age that... View Details
Keywords: books; research; Publishing Industries (except Internet); Information
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

actually contrary to previous research. Readings in Modern Marketing Author:John A. Quelch Publication:Hong Kong: Chinese University Press, 2006 Abstract Readings in Modern View Details
Keywords: Martha Lagace
  • 29 May 2012
  • First Look

First Look: May 29

Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

challenges are explored both from American and Chinese perspectives. Wyoff, a leading U.S. chemical company, has been seeking ways to secure the company's foothold in China's emerging market since the late... View Details
Keywords: Martha Lagace
  • February 2014
  • Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu
How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details
Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Journalism and News Industry
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  • 07 Jan 2002
  • What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

Internet and credit or debit cards. The rapid accumulation of information in data warehouses, as reflected in the value of EMC stock (at least up to a year ago), was testimony to this, regardless of whether very many organizations had... View Details
Keywords: by James Heskett
  • Profile

Ann Chao

Accepted into HBS’ 2+2 program, Ann completed her college education then worked as a consultant for a German firm in Beijing. “Nuclear power, automotive, steel distribution, financial services – I got a good view of many different kinds of View Details
  • November–December 2022
  • Article

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry
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  • 15 Mar 2016
  • First Look

March 15, 2016

planned to market internationally, had the potential to disrupt the global grocery retail market. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516059-PDF-ENG Harvard Business School Case 516-057 COFCO In 2015, COFCO,... View Details
  • Web

IFC India 2025: Illuminating India’s Solar Future: Reflections on Tata Solar Manufacturing Plant Visit - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details
  • 01 Dec 2002
  • News

What You Know Depends on Where You Go

HBS associate professor Robert Kennedy and LARC executive director Gustavo Herrero interview customers of BancoSol at a market in La Paz. The bank specializes in microloans and has the second-largest number of customers of any If you're... View Details
  • February 2005 (Revised May 2005)
  • Case

Intelliseek

Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details
Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry
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  • Fast Answer

Challenges and Opportunities in the Restaurant Industry

financial fundamentals for valuation; equity research and investment firm data; For a multimedia learning module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction.   Industry and View Details
  • 01 Dec 2014
  • News

3-Minute Briefing: Nagisa Manabe (MBA 1991)

automation in the Postal Service, but also this true attention to detail. It’s a little bit ironic, but we are doing much more marketing right now through direct mail, which is a very effective recruitment tool for engaging small... View Details
Keywords: Julia Hanna
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 15 Feb 2012
  • Op-Ed

Occupy Wall Street Protestors Have a Point

group interested us most. They saw the possibility of building businesses using the kinds of innovation and technology that brought millions of rural poor into the market system (as China Mobile did by bringing mobile phone service into... View Details
Keywords: by Joseph L. Bower, Herman B. Leonard & Lynn S. Paine
  • 18 May 2015
  • News

The First Five Years: Anjali Vaidya (MBA 2010)

Yahoo, the challenge is to catalyze growth at an Internet company with tremendous assets. I’m learning every day how to inspire people to challenge conventional wisdom, use data to drive decisions, and tackle roadblocks proactively. I’ve... View Details
Keywords: Google; Yahoo; News, Library, Internet, and Other Services; Information
  • 21 Apr 2008
  • Research & Ideas

The New Math of Customer Relationships

been reminded of it in various ways. First, of course, there are those organizations known to us that use the ideas for a range of purposes, all the way from guiding their marketing and service efforts to providing a cornerstone for their... View Details
Keywords: by Sean Silverthorne
  • April 2006 (Revised March 2007)
  • Case

PayPal Merchant Services

By: Thomas R. Eisenmann and Lauren Barley
In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry
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  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers