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Show Results For
- All HBS Web
(1,345)
- People (1)
- News (516)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
- 01 Jun 2005
- News
Profiles from the Class of 2005
exploratory campaign for the Republican presidential nomination in 2000. Forty-eight states, half a million miles, and a year later, Quayle dropped out, and Flannery moved on — with no regrets. “It was a fantastic experience,” he says.... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
- 19 Jan 2011
- First Look
First Look: Jan. 18
was produced) into palm oil plantations. Critics had intensified their campaigns in recent years, urging—at times successfully—packaged food makers and investors to boycott palm oil suppliers accused of environmental mismanagement. While... View Details
Keywords: Sean Silverthorne
- 23 Nov 2020
- Blog Post
We Rise
conversation about the industry. Many HBS alumni believe that these investors could remake the venture capital sector more quickly and dramatically than any grassroots campaign and that they are only beginning to recognize the opportunity... View Details
- 01 Sep 2020
- News
We Rise
capital comes up in almost every conversation about the industry. Many HBS alumni believe that these investors could remake the venture capital sector more quickly and dramatically than any grassroots campaign and that they are only... View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
of $191 million. Media entrepreneur L. Lowry Mays (MBA 1962) had built Clear Channel through a concerted campaign of acquisitions over 30 years by consolidating fragmented media businesses, delighting shareholders in the process. But... View Details
Keywords: Sean Silverthorne
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
manuals, "which gave the inexperienced airline 22 years of experience written down ... as formulas for success." In 1973, Southwest's head of marketing Jess Coker admitted as much when he stated that many of his airline's aggressive marketing View Details
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708034 The Campaign for Bank Insurance in Antebellum New York Harvard Business School Case 708-037 The New York State Legislature had come to a standstill in 1829 as lawmakers... View Details
Keywords: Martha Lagace
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
consortium inhibited competition. The FCC finally approved the new cable in July 1999, and also announced that it would launch a broad inquiry into the undersea-cable business. Global Crossing's carefully constructed lobbying campaign... View Details
- 01 Jun 1998
- News
Diversity and Community
the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped applications and uses for its... View Details
Keywords: Garry Emmons
- May 2022
- Supplement
Maestro Pizza (C): Taking the Fight Outside
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
- 20 Jul 2010
- First Look
First Look: July 20
away from Brazil (as Vale increased its exports to China and purchased Chinese vessels to ship iron ore to Asia) were reasons to start an open campaign to pressure Vale and Roger Agnelli to invest in integrated steel mills in Brazil. In... View Details
Keywords: Martha Lagace
- 01 Apr 2000
- News
Getting the Message
was published in monthly or quarterly reports," says Donald J. Law (MBA '96), a former advertising account manager at McCann-Erickson Worldwide. "Now, you can get these reports immediately, so you can actually fine-tune an online campaign... View Details
Keywords: Susan Young
- 01 Jun 2007
- News
Mission Possible
attract more capital. It’s a challenge that we’re addressing with an $18 million capital campaign structured like an IPO.” So far, says Chertavian, Year Up has managed to raise $14 million — and counting. Charley Ellis (MBA ’63) The... View Details
- 01 Jun 2010
- News
$how Me the Money
petition that calls for greater transparency in the global financial system and stronger enforcement of international money-monitoring laws and regulations. For Baker, this is the latest salvo in a long campaign that began in Nigeria,... View Details
- 20 Sep 2012
- Research & Ideas
US Competitiveness at Risk
corporate tax code? Because the IRS wanted loopholes? No, because businesses pleaded for loopholes that benefited them. MP: And legislators saw a great way to get campaign contributions. Q: What reaction have you heard from the business... View Details
Keywords: Re: Michael E. Porter & Jan W. Rivkin
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
ideas. Chua repeated the study with college students, asking them to come up with a new advertising campaign for a fruit drink; again, those with more contacts in different cultures had the most creative ideas. In both cases, however,... View Details
Keywords: by Michael Blanding
- 29 Sep 2009
- First Look
First Look: September 29
Brookings, 2009) Abstract Energy policy is on everyone's mind these days. The U.S. presidential campaign focused on energy independence and exploration (drill, baby, drill), climate change, alternative fuels, even nuclear energy. But... View Details
Keywords: Martha Lagace
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
Adidas and Puma? Does it make sense for the company to pursue the kinds of innovations featured in the SNKRS app? And what kind of campaigns and activations should it prioritize in the future? Purchase this... View Details
Keywords: Dina Gerdeman