Campaigns - Publications - Faculty & Research

01 Jun 2010
News

$how Me the Money

petition that calls for greater transparency in the global financial system and stronger enforcement of international money-monitoring laws and regulations. For Baker, this is the latest salvo in a long campaign that began in Nigeria,... View Details

Keywords: Garry Emmons; Administration of Economic Programs; Government; Executive, Legislative, and Other General Government Support; Government; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

GoFundMe is the world’s largest social fundraising platform. Gross donation volume is growing rapidly, yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives. Purchase this... View Details

Keywords: Dina Gerdeman

15 Nov 2016
First Look

November 15, 2016

describes her personal journey from art student and college dropout to financier and campaigner for corporate sustainability. Trillium grew out of Bavaria's initial work in Boston-based Franklin Research and Development Corporation and... View Details

Keywords: Sean Silverthorne

27 Jan 2009
First Look

First Look: January 27, 2009

examines media and content choices by each candidate and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008. Purchase the case:... View Details

Keywords: Martha Lagace

15 Dec 2015
News

The Year in Ideas 2015

it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

25 Sep 2017
Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

10 Feb 2003
Research & Ideas

Women at Work

"There's no way they're going to hire a temp secretary to fill a financial analyst position," everybody told her. But Cook was determined. She campaigned for the job tirelessly, and got it. "I wanted to do such a great job... View Details

Keywords: by Wendy Guild

15 Jun 2020
News

Alumni and Faculty Books for June 2020

elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political... View Details

01 Jun 2005
News

Profiles from the Class of 2005

exploratory campaign for the Republican presidential nomination in 2000. Forty-eight states, half a million miles, and a year later, Quayle dropped out, and Flannery moved on — with no regrets. “It was a fantastic experience,” he says.... View Details

Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing

01 Jun 1996
News

Class Acts

As a part of his campaign strategy for the Student Association presidency, Dobron took the unusual step of creating a team of four sectionmates to help him develop a platform based on issues of importance to the student body. Once... View Details

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

Citation

Purchase

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

going to Ukrainian relief funds. (Poznansky also encourages anyone looking to help launch a Buy Ukrainian campaign or who knows of Ukrainian companies exporting goods or services to the USA to contact him at joelpoz@hotmail.com.) “It does... View Details

29 Apr 2022
News

Clean Slate

the campaign to make India open-defecation-free connects with a growing trend in green finance. READ MORE Julia Hanna: Naina, when you were leading HSBC, you had the opportunity to represent the bank at conferences, touching on issues... View Details

Keywords: Water, Sewage and Supply Systems; Utilities

02 Nov 2020
Blog Post

WE RISE

the industry. Many HBS alumni believe that these investors could remake the venture capital sector more quickly and dramatically than any grassroots campaign and that they are only beginning to recognize the opportunity they have. Current... View Details

Keywords: Entrepreneurship; Other Financial Services; Venture Capital / Private Equity

25 Apr 2017
First Look

First Look at New Research, April 25

of $191 million. Media entrepreneur L. Lowry Mays (MBA 1962) had built Clear Channel through a concerted campaign of acquisitions over 30 years by consolidating fragmented media businesses, delighting shareholders in the process. But... View Details

Keywords: Sean Silverthorne

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

manuals, "which gave the inexperienced airline 22 years of experience written down ... as formulas for success." In 1973, Southwest's head of marketing Jess Coker admitted as much when he stated that many of his airline's aggressive marketing View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

03 Mar 2008
First Look

First Look: March 4, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708034 The Campaign for Bank Insurance in Antebellum New York Harvard Business School Case 708-037 The New York State Legislature had come to a standstill in 1829 as lawmakers... View Details

Keywords: Martha Lagace

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

Web

Past Issues - Alumni

a Hollywood-style comeback for AMC theatres with a single-minded focus on the customer What’s Next As The HBS Campaign kicks off, alumni ask Dean Nohria their most pressing questions about the future of the School. Ready for Takeoff... View Details

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

consortium inhibited competition. The FCC finally approved the new cable in July 1999, and also announced that it would launch a broad inquiry into the undersea-cable business. Global Crossing's carefully constructed lobbying campaign... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

Publications