Publications

Web

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993) - Recruiting

I gained a deeper understanding of how businesses operate. While I entered with a focus on marketing, the exposure to all business functions helped me build a strong foundation for navigating the complex challenges of executive leadership. I learned the importance of... View Details

01 Jun 2005
News

Ideas: Books

are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th century and a look at the future.... View Details

Keywords: Alfred D. Chandler Jr.; Chandler

May 1992 (Revised May 2002)
Case

NIKE in Transition (B): Phil Knight Returns

By: Christopher A. Bartlett

After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and... View Details

Keywords: Change; Entrepreneurship; Cost Management; Growth and Development Strategy; Brands and Branding; Organizational Change and Adaptation; Business Strategy

01 Jun 2015
News

Faculty Q&A: Reemerging Technologies

Your research examines industries that once seemed doomed but have experienced a comeback. How does this happen? I did my dissertation work on the Swiss watch industry, and I looked at what it takes for a technology to reemerge. For over two centuries, Swiss mechanical... View Details

Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing

06 Oct 2003
Research & Ideas

The Growth of the Social Enterprise

managed centrally. This level of control is conducive to protecting the organization's brand and reputation and coordinating overall strategy and operations. A high degree of control might be particularly... View Details

Keywords: by Carla Tishler

October 2010 (Revised January 2011)
Case

Toyota Recalls (A): Hitting the Skids

By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson

In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details

Keywords: Communication Strategy; Crisis Management; Brands and Branding; Quality; Public Opinion; Auto Industry; Japan; United States

June 2011
Teaching Note

Cola Wars Continue: Coke and Pepsi in 2010 (TN)

By: David B. Yoffie

Teaching Note for 711462. View Details

Keywords: Industry Structures; Competitive Strategy; Competition; Price; Brands and Branding; Food and Beverage Industry; United States

01 Apr 2002
News

HBS Press Books in Brief

the Harvard Business Review Paperback Series: Harvard Business Review on Customer Relationship Management. This collection of cutting-edge articles will help organizations understand how to build customer loyalty through relationship-building View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

March 2008 (Revised June 2008)
Case

Sirtris Pharmaceuticals: Living Healthier, Longer

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry

October 2012
Case

Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)

By: Toby Stuart and James Weber

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry

01 Dec 2002
News

Serving through TechnoServe

attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with entrepreneurs to develop View Details

June 2001 (Revised March 2002)
Case

Ducati

Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; Product Positioning; Management Teams; Brands and Branding; Motorcycle Industry

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

a particular task-for example, announcing a semiannual sale starting the following day. The other two types of ads focus on image, building up the perception of the brand rather than exhorting a consumer to purchase. Imagery-focused ads... View Details

Keywords: by Michael Blanding; Advertising; Sports

01 Dec 2016
News

Carving a Niche

strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller... View Details

Keywords: Julia Hanna

February 1989
Background Note

Corporate Positioning: How to Assess--and Build--A Company's Reputation

Provides a framework for assessing and enhancing an organization's reputation. Points out two dimensions of a corporate image--visibility and credibility. Discusses several critical issues that must be addressed in building an image. Finally, provides an assessment of... View Details

Keywords: Status and Position; Corporate Strategy; Reputation; Organizations; Brands and Branding