Publications

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September 2003 (Revised June 2007)
Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details

Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the... View Details

Keywords: by Sean Silverthorne

2019
Book

Problem Solving: HBS Alumni Making a Difference in the World

By: Howard H. Stevenson, Russ Banham and Shirley Spence

Problem Solving is the culmination of four years of research conducted by a small project team from 2015 through 2018 in collaboration with HBS alumni, students, faculty, and staff. Its broad and deep knowledge base is derived from a survey of 13 MBA classes... View Details

Keywords: Harvard Business School; Alumni; Influence; Social Responsibility; Humanitarianism

Find at Harvard

February 2008 (Revised December 2011)
Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman

In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details

Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry

Web

3.3 Student Cost of Attendance | MBA

3.3 Student Cost of Attendance The student Cost of Attendance is calculated based upon projected educational expenses during a 9-month academic... View Details

06 Feb 2006
Research & Ideas

The Trouble Behind Livedoor

making that, too, an essentially stock-financed transaction. Many of Livedoor's acquisitions were great companies, and continued to perform well under the Livedoor brand. This probably explains why View Details

Keywords: by Sean Silverthorne; Financial Services; Technology

January 2008 (Revised August 2011)
Case

ProntoWash: Washing the World's Cars to a Tango Beat

ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash... View Details

Keywords: Customer Focus and Relationships; Growth and Development Strategy; Balanced Scorecard; Management Systems; Franchise Ownership; Performance Consistency; Argentina

January 2017 (Revised April 2019)
Case

The Olmos Project: Value Creation and Value Capture

By: John Macomber, Fernanda Miguel, Laura Urdapilleta and Valeria Moy

Private investment in public infrastructure can be encouraged when there are multiple avenues to capture and to share the value created by such a project. Gains in the market value of land adjacent to projects are not customarily channeled back into defraying the... View Details

Keywords: Value Capture; Infrastructure; Decision Making; Agribusiness; Value Creation; South America; Peru

31 Mar 2022
Op-Ed

Navigating the ‘Bermuda Triangle’ in Professional Services

the past two decades by following an approach its founder calls “the Walmartization of healthcare.” The hospital delivers world-class results for cardiac patients, provides an... View Details

Keywords: by Ashish Nanda

01 Mar 2005
News

In the Blood

year, one of our competitors bred over 180 mares to several of his stallions. We have a customer base that comes to us because we limit our books, creating some scarcity value... View Details

Keywords: Hanna, Julia; horse racing; Animal Production and Aquaculture; Agriculture; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

spring 2006
Article

All's Fair in Love, War & Bankruptcy?: Corporate Governance Implications of CEO Turnover in Financial Distress

By: Ethan S Bernstein

Prior discussions of management turnover during financial distress have examined bankrupt and non-bankrupt firms as distinct groupings with little overlap. Separately investigating rates of turnover in-bankruptcy and out-of-bankruptcy, without a direct comparison... View Details

Keywords: Management Succession; Insolvency and Bankruptcy; Corporate Governance

SSRN

01 Sep 2008
News

The Levitt Brand

LEVITT The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2012
News

Robots to the Rescue

approach to order fulfillment is based on the disarming efficiency of small, battery-powered, orange mobile robots. When orders are received, the... View Details

Keywords: Deborah Blagg; e-commerce; order fulfillment; robotics; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

05 Nov 2019
News

Can the Robin Hood Army Grow with Zero Financial Resources?

2017
Working Paper

Peer Effects on the United States Supreme Court

By: Matthew Lilley, Richard Holden and Michael Keane

Using data on essentially every US Supreme Court decision since 1946, we estimate a model of peer effects on the Court. We consider both the impact of justice ideology and justice votes on the votes of their peers. To identify these peer effects we use two instruments.... View Details

Keywords: Supreme Court; Peer Effects; Voting Behavior; Legal System; Courts and Trials; Voting; Behavior

SSRN

November 2015 (Revised February 2016)
Supplement

Allianz Turkey: Focus on the Customer (B)

By: W. Earl Sasser and Gamze Yucaoglu

At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details

Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey

01 Sep 2018
News

After the Fall

of these so-called shadow banks they were quick to pull their funding, which threatened their survival and destabilized the financial system. “The problem was compounded by the... View Details

Keywords: Jennifer Myers; illustration by Dan Bejar; Monetary Authorities-Central Bank; Finance; Securities, Commodities, and Other Financial Investments; Finance; Executive, Legislative, and Other General Government Support; Government

Other Article

Exploring the Relationship Between Architecture Coupling and Software Vulnerabilities

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Daniel J. Sturtevant and Lee Doolan

Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings. We... View Details

Keywords: Security Vulnerabilities; Software Architecture; Metrics; Software; Complexity; Measurement and Metrics