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Show Results For
- All HBS Web
(1,975)
- News (346)
- Research (1,263)
- Events (10)
- Multimedia (26)
- Faculty Publications (851)
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- 19 Jun 2012
- First Look
First Look: June 19
Hongyi Li Publication:European Business Review (May-June 2012) Abstract An abstract is unavailable at this time. Read the article: http://www.europeanbusinessreview.com/?p=6417 The Flattening Firm—Not As Advertised Author:Julie Wulf... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce... View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of entertainment goods can best manage their "long-tail"... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
They therefore contemplate a channel incentive program; a special promotion is planned, more trade promotion and advertising are planned, and channel margins are enhanced. This is channel management as most of us know it, but we might as... View Details
- 06 Apr 2010
- First Look
First Look: April 6
such actions are consistent with his company's business model. Pandora Radio is the largest Internet music stream site, and its rapidly growing user base loves the free customizable music stream under an advertising supported model.... View Details
Keywords: Martha Lagace
- 08 May 2007
- First Look
First Look: May 8, 2007
present on both search engines. Download the paper: http://www.benedelman.org/publications/cycling-060703.pdf Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords Authors:Benjamin... View Details
Keywords: Martha Lagace
- 23 Feb 2010
- First Look
First Look: Feb. 23
significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details
Keywords: Martha Lagace
- 29 Jun 2007
- First Look
First Look: June 29, 2007
will be correlated with their types to achieve separation. The model's results have implications for various marketing communication tools such as advertising and sales forces. Motivating Supply Chain Behavior: The Right Incentives Can... View Details
Keywords: Martha Lagace
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
obtain permanent entry for their work. Countries such as Canada and Chile actively courted those with U.S. visa troubles, including taking out billboard advertisements along highways in the Bay Area. But the troubles with the US... View Details
Keywords: by Staff
- 04 Feb 2014
- First Look
First Look: February 4
products at reasonable prices and runs a highly popular advertising campaign that spoofs current events. It offers its farmers 80% of the consumer's dollar for milk, compared with 35% to 40% typical in some Western markets. Amul's... View Details
Keywords: Sean Silverthlorne
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
case:https://hbsp.harvard.edu/product/319027-PDF-ENG Harvard Business School Case 718-511 BuzzFeed—What Future for Native Advertising and Branded Content? Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to... View Details
Keywords: Dina Gerdeman
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
same time advertises directly to consumers to generate demand that pulls the product off retail shelves. In the same way, President Trump must push his agenda through Congress, but strong popular support backing the agenda will help... View Details
Keywords: by Christina Pazzanese