Publications

February 2007
Supplement

South African Airways (B)

By: Joshua D. Margolis, Laura Morgan Roberts and Laura Winig

Keywords: Air Transportation Industry

July 1989 (Revised June 1993)
Case

American Airlines, Inc.: Revenue Management

Begins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal... View Details

Keywords: Competition; Revenue; Air Transportation Industry

spring 1990
Article

Contrived Competition: Airline Regulation and Deregulation, 1925-88

By: R. H.K. Vietor

Keywords: Competition; Governing Rules, Regulations, and Reforms; Business History; Air Transportation Industry

January 1989
Supplement

Cathay Pacific Airways (B)

By: James I. Cash Jr.

Keywords: Air Transportation Industry

April 2005
Teaching Note

Boeing 787: The Dreamliner (TN)

By: Richard L. Nolan and Suresh Kotha

Teaching Note to (9-305-101). View Details

Keywords: Commercialization; Competition; Production; Transformation; Service Operations; Air Transportation Industry

September 1988
Case

Frontier Airlines, Inc. (B) (Condensed)

By: F. Warren McFarlan and Duncan G. Copeland

Keywords: Air Transportation Industry

July 2002
Teaching Note

Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III is Alive and Well!, TN

By: F. Warren McFarlan

Teaching Note for (9-302-128). A rewritten version of an earlier teaching note. View Details

Keywords: Air Transportation Industry

December 2001 (Revised May 2003)
Exercise

Delays at Logan Airport: Problem Set

By: V.G. Narayanan and George Batta

Supplements the case. View Details

Keywords: Problems and Challenges; Air Transportation Industry; Boston

October 1987
Case

Malaysian Airline System

By: James I. Cash Jr. and Arthur L. Gilbert

Keywords: Air Transportation Industry; Malaysia

February 2001
Case

Trans-Share Inc.

By: David F. Hawkins

The seller of fractional interest aircraft programs must decide how to account in its IPO for the sales of fractional interest aircraft programs. Teaching Purpose: To expose students to revenue recognition issues. View Details

Keywords: Initial Public Offering; Revenue Recognition; Air Transportation Industry

November 1989
Supplement

Jan Carlzon, SAS, Video

By: John P. Kotter

Presents Jan Carlzon, Scandinavian Airline's (SAS) CEO, answering questions from executives in February of 1989. View Details

Keywords: Management Teams; Air Transportation Industry

March 1995 (Revised October 1995)
Case

U.S. Airline Industry in 1995, The

Describes the economic logic leading to the deregulation of the U.S. airline industry in 1978 and subsequent competitive developments. The roles of computerized reservation systems, airport hubs, route strategies, and fleet management are raised as unanticipated... View Details

Keywords: Industry Growth; Competitive Advantage; Air Transportation Industry; United States

June 1994 (Revised March 1995)
Supplement

Swissair's Alliances (B)--1991-94

By: David B. Yoffie

Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement. View Details

Keywords: Partners and Partnerships; Alliances; Globalization; Air Transportation Industry

June 1994 (Revised March 1995)
Case

Swissair's Alliances (A)

By: David B. Yoffie

Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details

Keywords: Alliances; Competitive Strategy; Globalization; Air Transportation Industry

June 1994
Supplement

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)

By: David B. Yoffie

Updates the (A) case. View Details

Keywords: Commercialization; Competition; Air Transportation Industry

December 1979 (Revised July 1982)
Case

Trans World Airlines (A) (Condensed)

By: Wickham Skinner and Robert Rodat

Keywords: Air Transportation Industry

November 1991
Case

British Airways: ""The World's Biggest Offer""

By: Stephen A. Greyser

Keywords: Air Transportation Industry

November 1990
Case

Eastern Airlines: The ""Fight Back"" Campaign

By: Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Air Transportation Industry

April 1981 (Revised January 1987)
Case

Atlantic Aviation Corp.: Westwind Division

Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details

Keywords: Cost Management; Product Marketing; Air Transportation Industry