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  • 24 Dec 2013
  • First Look

First Look: December 24

country-level factors that, by intensifying scrutiny on firms and diffusing global norms to their headquarters countries, limit firms' use of selective disclosure. We test our hypotheses using a novel panel dataset of 4,750 public companies across many View Details
Keywords: Carmen Nobel
  • April 2020 (Revised July 2020)
  • Case

Amazon in China and India

By: Krishna G. Palepu and Kairavi Dey
Amazon has been unsuccessful in its efforts to develop a business in China. Even though Amazon was an early entrant into China’s e-commerce space, its domestic rivals, especially Alibaba, created innovative business models uniquely suited for the conditions in China. ... View Details
Keywords: Global Strategy; Multinational Firms and Management; Emerging Markets; Business Strategy; Expansion; Business Model; Retail Industry; China; India; United States
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  • 26 Jul 2022
  • Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

Farronato warns. In an industry with razor-thin margins, a few outdated but prominently displayed reviews could sink a restaurant for good. “One or two reviews can destroy their life,” she says. Plus, reviews aren’t representative of all... View Details
Keywords: by Kara Baskin; Retail; Retail; Retail
  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

later: "What business are you really in?" "An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill," wrote Levitt, citing the railroads as one example of a... View Details
Keywords: by Julia Hanna; Retail; Retail
  • 08 Dec 2015
  • First Look

December 8, 2015

increased service quality competition lead to customer defection, and which customers are most likely to defect? Our empirical analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide View Details
Keywords: Sean Silverthorne
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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  • Web

My HBS Student Loan Story: Ina Foalea (MBA 2018) - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
  • Web

5 Worries I Had about Applying to HBS - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
  • 13 Mar 2018
  • First Look

March 13, 2018

of firm-level total factor productivity (TFP), sales and cash-flow, higher probabilities to engage in R&D, and export. We find no significant effects for firms from industrialized economies and negative effects for firms in other... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2001
  • News

Richard B. Fisher (MBA '62)

Stanley as a powerful presence in the world of global finance. After graduating from Princeton in 1957 at the age of 20, Fisher worked for a time in the university's admissions office and as a trainee at the Insurance Company of North America in Philadelphia. He then... View Details
Keywords: Richard B. Fisher; Warren A. Law; Alumni Achievement Award; Finance; Management of Companies and Enterprises; Management
  • Web

Case Protagonists at HBS - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
  • Web

2022 Reunion Presentations - Alumni

session, we will discuss the case of Olay, which is facing declining sales. In the second half, we will expand our discussion to explore how firms should think about their digital journey. Can Consumers, Big Tech, and Retailers Fix Health... View Details
  • Web

4 Things You Need to Know About Independent Projects - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
  • Web

Improving Lives One Data Set at a Time - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical... View Details
Keywords: by Sean Silverthorne
  • Web

MoMBAs: The Inspiring Student Mothers of HBS - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
  • 01 Jun 2022
  • News

A Sustainable Solution for Fashion

Ferdinand Stockmann (MBA 2021) and James Theuerkauf (MBA 2021) Photo courtesy Syrup Tech Fashion is one of the most polluting industries in the world, says James Theuerkauf (MBA 2021), who worked in McKinsey’s View Details
Keywords: April White
  • November 2019 (Revised April 2020)
  • Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry
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  • Web

4 Tips for MBA Students with Families - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged... View Details
  • 05 Feb 2019
  • News

The First Five Years: Karan Shah (MBA 2016)

further acquisitions to take PCL to the next level! With the ever-changing industry that we operate in, I look forward to the new challenges along this journey.” Can you tell us about MAYU and what motivated you and your wife to launch... View Details