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Show Results For
- All HBS Web
(2,146)
- People (10)
- News (603)
- Research (1,270)
- Events (3)
- Multimedia (4)
- Faculty Publications (784)
- October 2009
- Teaching Note
GE Money Bank: The M-Budget Card Initiative (TN)
By: Michael L. Tushman, Sebastian Raisch and Christian Welling
Teaching Note for [410052]. View Details
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- 01 Sep 2008
- News
Farming for Fuel
with senior researchers James Weber and Mary Louise Shelman, examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of Mid-Missouri Energy (MME). The farmers must make major decisions about View Details
- 24 Dec 2014
- News
Promoting citizen commerce
Entrepreneur Jules Pieri (MBA 1986) launched The Grommet with a goal of bringing undiscovered, unusual products to market and helping their creators succeed. (Published December 2014) View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
and infrastructure to launch new product lines or businesses, or enter new markets. Industrial Age business innovation's favored producers. The innovations included: Physical or analog View Details
Keywords: by Lynda M. Applegate
- 01 Sep 2007
- News
Riding It Out
An ailing horse and an overweight Labrador retriever provided the inspiration for Becky Minard and Paal Gisholt (both MBA ’93) to launch SmartPak, a business that provides nutritional supplements, dog food, and supplies to customers... View Details
Michael Kaplan
positions in the venture capital and financial space before his entrepreneurial spirit led him and his brother to launch Fashion to Figure as a single store they ran themselves for two years before expanding the business. Recently, Kaplan... View Details
- 28 May 2019
- News
Tech for the People
instead of waiting until disaster strikes? “San José’s CIO Shireen Santosham (MBA 2008) and Mayor Sam Liccardo immediately supported the idea,” says Tsai, which led to the October 2018 launch of Host Corps. This public/private initiative... View Details
Keywords: Deborah Blagg
- 07 Nov 2014
- News
The First Five Years: Tiffany Pham (MBA 2012)
“Ultimately, the MOGUL platform leverages technology to connect women and empower them to learn from each other as well as support themselves.” What have been the best and most challenging parts about launching the company? “The best part... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market... View Details
Keywords: Jennifer Meyers
Eugene M. Patterson
Though educated and trained as a lawyer, Patterson eventually joined the family business, expanding it from its tobacco equipment roots to include many other consumer products, most notably automated bowling equipment, as well as various defense industry View Details
Keywords: Fabricated Goods
- 07 Jun 2024
MS/MBA Engineering Sciences Information Session
Are you an innovator who aspires to launch and lead technology ventures? Join us for a virtual event with program faculty and Admissions staff to learn more about Harvard's MS/MBA: Engineering Sciences program. Prospective students must... View Details
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
because we wanted it to be perfect. The reality is a startup isn’t about perfection on the first try. When we launched our first product we were hawks––watching and waiting for any feedback we could get.... View Details
- 01 Jan 2011
- News
Hüsnü Özyeğin, MBA 1969
Founder and Chairman, FiBA Group Download Özyeğin profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1945 Born, Izmir, Turkey 1966 Elected student body president at Oregon State 1972 Returns to Turkey for military service 1987 View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
induced about 12 percent of the pharmaceutical market to buy that way. Once that was done, it was comparatively straightforward to use the same inducements to persuade people who had Web access to do that over the Internet, saving the cost of telemarketing centers. Q:... View Details
John G. Searle
The pharmaceutical company that John Searle inherited from his father was moderately successful, with about $1 million in sales in 1936, but under Searle’s guidance the company grew rapidly. G. D. Searle’s biggest growth is owed to the View Details
Keywords: Healthcare
- 11 Apr 2020
- News
Reading Together, Apart
When Max Tuchman (MBA 2012) and her cofounder launched the storybook app Caribu in 2017, they knew their product would be a hit with parents who want to be able to read with their children each night, even... View Details
- 01 Sep 2011
- News
Faculty Research Online
fast-food formula for the local market. Teaching a ‘Lean Start-Up’ Strategy Most start-ups fail because they waste too much time and money building the wrong product before realizing too late what the right View Details
- 29 Mar 2023
- News
Giving Hope and Comfort
Jeff Feingold (MBA 1997) launched Hope and Comfort out of his Boston-area garage in 2011 to address the issue of hygiene insecurity in Massachusetts. "If you don't have basic hygiene products, it's very hard to stay clean, healthy, and... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to move View Details
Keywords: by Rosabeth Moss Kanter