product launch - Publications - Faculty & Research

Academic Excellence

manuscript of a book on the business history of Rolex, in which I explore the relationship between J. Walter Thompson's American advertising agents and Swiss engineers in the creation of a product that expresses social status. I then... View Details

28 Jun 2011
News

Bold Ascent

“It’s a different sort of culture that took some getting used to, but it’s really a lot of fun.” (While he’s not a hardcore mountaineer, Baka expects to be at base camp on Everest next spring and possibly at Mount Rainier this summer.) View Details

Keywords: hiking; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

05 Jun 2014
Blog Post

Learning to fail at HBS

truly getting my money’s worth (every dime of it!). The student body is as talented as it is diverse, and the professors’ excitement is explosive. With that as the backdrop, I’ve gotten the opportunity to explore Ghana while helping a banking client tap into an... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

01 Jun 2005
News

New Magazine Makes Its Mark

Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still... View Details

Keywords: Roger Thompson; Bookmarks; News, Library, Internet, and Other Services; Information; Publishing Industries (except Internet); Information

Profile

Cristina Ros Blankfein

launch the company in 2014. Bootstrapping the effort, they spent the better part of a year refining the formula, putting the right team in place to produce the mixers, making sure that the product was right... View Details

01 Jun 2014
News

Case Study: A Souped-Up Strategy

Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online... View Details

01 Dec 2020
News

Quantum Leap

different architectures, they lack a shared technical language, which makes it near impossible for anyone without a PhD in physics to access their potential. Aliro was launched to help dismantle some of these challenges, serving as a... View Details

Keywords: Jen McFarland Flint; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

Career Coach

Jessica Mbaeliachi

Europe, Latin America, Middle East and Africa. Jessica started her career at GE Healthcare, as a product design engineer. She then went on to join the company's healthcare delivery consulting practice. Upon graduating from HBS, Jessica... View Details

Keywords: Emerging Markets; Health Care

01 Jun 2022
News

Case Study: Glass Half Full

together, Mitchell and Humpierres launched a line of microwavable heating pads filled with cherry pits. “It’s a very niche market,” Humpierres acknowledges, but once they saw that it was also successful, they decided to diversify. In June... View Details

Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade

Barbara G. Proctor

Proctor launched the first adverting agency owned and managed by an African-American woman in 1970. She gained a strong reputation for integrity by refusing to accept assignments for objectionable products... View Details

Keywords: Services

Profile

Lara Hodgson

their small and disadvantages suppliers grow and we are in the final stages of launching a similar program with a Fortune 50 consumer products company. We have opportunities to partner with large enterprises... View Details

25 Aug 2022
News

Open Market

and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has... View Details

Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance

01 Mar 2012
News

Shop Talk, Different Avenues

Retail, has nine outlet villages located throughout Europe. The company sees itself as not purely a landlord but as a partner that will work with tenants on product offering and assortment. Those who do well get more space; those who... View Details

Keywords: Julia Hanna; shopping; e-commerce; Clothing and Clothing Accessories Stores; Retail Trade

25 Aug 2022
News

Case Study: Sound Check

Illustration by Neil Webb Illustration by Neil Webb Josh Hoffman-Senn (MBA 2019) and fellow cofounder of LS, Jimmy Pemberton, launched their initial digital toolkit in 2021, after seeing fellow musicians search out supplemental income... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

01 Jun 2012
News

New Venture Winner an Undercover Success

Washington, DC. Launched in 2011, Knock out!, which also makes products for men, uses a patented “No Trace” technology. “Entering the contest and presenting before the judges helped me to step back and... View Details

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

induced about 12 percent of the pharmaceutical market to buy that way. Once that was done, it was comparatively straightforward to use the same inducements to persuade people who had Web access to do that over the Internet, saving the cost of telemarketing centers. Q:... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products

January 2022 (Revised August 2022)
Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details

Citation

Educators

Purchase

March 2020
Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details