Publications

March 2007 (Revised April 2007)
Case

Fujifilm: A Second Foundation

Fujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging.... View Details

Keywords: Growth and Development Strategy; Transition; Mission and Purpose; Globalized Markets and Industries; Opportunities; Electronics Industry; Technology Industry

Web

2.8 MBA Community Values Annual Report (2023) | MBA

thousands of students, faculty, staff, and alumni across a range of educational programs and activities, and in countries around the world – individuals who embrace and advance the School’s mission and, in so doing, embody the School’s... View Details

19 Nov 2015
Blog Post

Why We Recruit: Education Pioneers

to know each individual. We also leverage HBS alumni who are also EP alumni to build these connections. Give us your elevator pitch – what is the one thing students should know about working for you? Education Pioneers is on a mission to... View Details

Keywords: Nonprofit / Government

13 Nov 2020
News

Student Startups Help Fight COVID-19

clearly delivering on HBS’s mission to make a difference in the world during the pandemic.” — Matt Segneri Executive Director, Harvard Innovation Labs Other student teams that responded to the pandemic include June Motherhood, which aims... View Details

01 Oct 2001
Research & Ideas

Five Questions for James Austin

these collaborations? What about the downsides? Does a nonprofit run the risk of muddying or diluting its mission as a result of collaboration? A: Nonprofits in strategic alliances often state that often more than financial assistance,... View Details

Keywords: by Carla Tishler

July 2023
Supplement

Schuberg Philis: From Success to Significance (B)

By: Thomas J. DeLong and Daniela Beyersdorfer

Three years into their “Ambition” growth plan, in 2022, the management team of Dutch professional service firm Schuberg Philis is taking stock. The global COVID-19 pandemic and other headwinds required adjustments to their growth targets, but they believe that their... View Details

Keywords: Management Succession; Growth Management; Change Management; Transformation; Mission and Purpose; Leadership; Leading Change; Information Technology Industry; Consulting Industry; Europe; Netherlands

February 2022 (Revised January 2023)
Case

Creating and Measuring Purpose at Viega

By: Ethan Rouen, Suraj Srinivasan and James Barnett

At its headquarters in Attendorn, Germany, Viega’s chairwoman Anna Viegener gathered the company’s leadership team to discuss their progress on formalizing purpose-driven leadership as a strategic driver within the organization. Viega manufactured and distributed... View Details

Keywords: Growth and Development; Employee Relationship Management; Leadership; Mission and Purpose; Expansion; Measurement and Metrics; Germany

May 2020
Article

Tackling Climate Change Requires Organizational Purpose

By: Rebecca Henderson and George Serafeim

Unchecked climate change presents a profound threat to economic growth and political stability but despite widespread public concern about the issue, global emissions of greenhouse gases have not declined. Indeed current “business as usual” predictions imply that... View Details

Keywords: Corporate Purpose; Purpose; Sustainability; Environment; Climate Change; Organizations; Mission and Purpose; Environmental Sustainability; Strategy; Leadership

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June 1991 (Revised February 1999)
Case

Willow Creek Community Church (A)

By: Leonard A. Schlesinger

Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems. View Details

Keywords: Mission and Purpose; Strategic Planning; Social Enterprise; Marketing Strategy; Growth Management; Religion; Service Industry

01 Mar 2021

Women's Virtual Visit Week: Meet the Women's Student Association (WSA)

Members of the Women’s Student Association (WSA), the largest student club on campus, will share the mission and accomplishments of the club and answer your questions about life at HBS. We will have students representing all different... View Details

01 Oct 1997
News

A Message from Dean Clark

I know you will join me in congratulating the Class of 1972 as they observe this important milestone. This is an exhilarating time to be associated with HBS. The mission of the School - to educate leaders - has never been more important,... View Details

20 Apr 2016
News

Steps to Success

among all they’ve accomplished.” As remarkable an achievement as Fass Koffe is, it’s but one of several the Oregon-based nonprofit has completed since its founding in 2008 with a mission to empower poor and displaced communities in the... View Details

Keywords: Jill Radsken

October 2004 (Revised April 2005)
Case

Lexar Media: The Digital Photography Company?

Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital... View Details

Keywords: Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry

February 2022 (Revised October 2022)
Case

P.T. Barnum: Changing the World

By: Robert Simons and Shirley Sun

This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of... View Details

Keywords: Entertainment; Entrepreneurship; Personal Characteristics; Marketing; Success; Values and Beliefs; Mission and Purpose; Entertainment and Recreation Industry; United States; Europe

2015
Chapter

Staying the Same While Changing: Organizational Identity in the Face of Environmental Challenges

By: Mary Ann Glynn, Christi Lockwood and Ryan Raffaelli

We explore the role of organizational identity in the adoption of new sustainability practices, focusing on how identity functions as a driver of (or sometimes a drag on) adoption. Drawing on illustrations from the U.S. hotel industry, we examine how sustainability... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose; Organizational Culture; Environmental Sustainability; Adoption; Accommodations Industry; United States