Publications

November 1988
Teaching Note

IBM Marketing Organization (A) and (B), Teaching Note

By: Frank V. Cespedes

Keywords: Marketing

29 May 2009
Research Event

Business Summit: Introduction to the Future of Market Capitalism

research project exploring the views of global business leaders and HBS faculty on what might threaten the world's economic progress. The spread of market capitalism around the world over the past 100 years has lifted the prosperity of... View Details

Keywords: Re: Joseph L. Bower

summer 1970
Article

Marketing Strategy and Bank Service Interaction: A Probability Model

By: D. B. Crane

Keywords: Marketing; Strategy; Banks and Banking

Article

Holdout in the Assembly of Complements: A Problem for Market Design

By: Scott Duke Kominers and E. Glen Weyl

Holdout problems prevent private (voluntary and self-financing) assembly of complementary goods—such as land or dispersed spectrum—from many self-interested sellers. While mechanisms that fully respect sellers' property rights cannot alleviate these holdout problems,... View Details

Keywords: Governance; Market Design; Property

Purchase

1984
Chapter

Macroeconomics and Finance: The Role of the Stock Market

By: Stanley Fischer and Robert C. Merton

Keywords: Macroeconomics; Financial Markets

January 1995
Background Note

The Mid-Sized Company President's Role in Marketing and Sales

By: Benson P. Shapiro

Keywords: Managerial Roles; Marketing; Sales

1995
Chapter

Dynamic General Equilibrium Models with Imperfectly Competitive Product Markets

By: Julio J. Rotemberg and Michael Woodford

Keywords: Mathematical Methods; Competition; Markets

1992
Book

The Marketing Roles and Impact of "Tombstone" Advertising

By: S. A. Greyser and J. M. Case

Keywords: Advertising

August 2010
Article

Modern Indian Art: The Birth of a Market

By: Mukti Khaire and Sean Silverthorne

Keywords: Arts; Markets; India

Article

Relationships, Competition, and the Structure of Investment Banking Markets

By: Bharat Anand and Alexander Galetovic

Keywords: Relationships; Competition; Banks and Banking; Markets; Banking Industry

April 2009
Teaching Note

Ocean Tomo: Building a Market for Intellectual Property (TN)

By: Peter A. Coles and Andrei Hagiu

Teaching Note for [709404]. View Details

Keywords: Management Teams; Intellectual Property; Valuation; Auctions; Globalized Markets and Industries; Resource Allocation; Banking Industry

Purchase

July 2005
Article

The Consequences of Labor Market Flexibility: Panel Evidence Based on Survey Data

By: Rafael Di Tella and Robert MacCulloch

We introduce a new data set on hiring and firing restrictions for 21 OECD countries for the period 1984 –1990. The data are based on surveys of business people in the countries covered, so the indices we use are subjective in nature. Controlling for country and time... View Details

Keywords: Job Security Provisions; Subjective Data; Unemployment; Employment; Labor; Markets; Data and Data Sets

March 2023
Article

Reaching for Rigor and Relevance: Better Marketing Research for a Better World

By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White

Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details

Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research

July 6, 2011
Article

Fine Time to Wade Into Money Market Funds

By: Robert C. Pozen and Theresa Hamacher

Keywords: Money; Markets

November 2020
Article

Tackling Youth Unemployment: Evidence from a Labor Market Experiment in Uganda

By: Livia Alfonsi, Oriana Bandiera, Vittorio Bassi, Robin Burgess, Imran Rasul, Munshi Sulaiman and Anna Vitali

We design a labor market experiment to compare demand- and supply-side policies to tackle youth unemployment, a key issue in low-income countries. The experiment tracks 1700 workers and 1500 firms over four years to compare the effect of offering workers either... View Details

Keywords: Employment; Training; Competency and Skills; Developing Countries and Economies

July 2003
Article

How the Quest for Efficiency Corroded the Market

By: Paul M. Healy and Krishna G. Palepu

Keywords: Performance Efficiency; Markets

1998
Other Unpublished Work

Value Reporting in Australia: Improving Competitiveness in Capital Markets

By: Robert G. Eccles Jr., Greg Morris and Ian Falconer

Keywords: Capital Markets; Financial Reporting; Competition; Australia

1990
Chapter

Capital Market Theory and the Pricing of Financial Securities

By: Robert C. Merton

Keywords: Capital Markets; Financial Instruments; Asset Pricing; Mathematical Methods

May 2015 (Revised September 2015)
Case

AIP Healthcare Japan: Investing in Japan's Retirement Home Market

By: John A. Quelch and Qing Xia

The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations. View Details

Keywords: Health Care; Health Care Services; REIT; Marketing; Investment; Health Care and Treatment; Segmentation; Accommodations Industry; Health Industry; Real Estate Industry; Japan