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  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
  • 01 Feb 1999
  • News

New Releases

implement the book's concepts and models in their own organizations. Competing on Internet Time by David B. Yoffie and Michael A. Cusumano (Free Press) Last fall, a new book coauthored by HBS professor David B. Yoffie and MIT Sloan School... View Details
Keywords: Nancy O. Perry
  • 01 Jun 2002
  • News

Steven Murch: Philanthropist-in-Training

endeavors. After building his fortune in the virtual world, Steven D. Murch (MBA '91) has taken up a hammer to build a lasting legacy in the real world. “My dream is to create a foundation that helps people,” says Murch, a Microsoft veteran and View Details
Keywords: Margie Kelley; Construction of Buildings; Construction; Health, Social Assistance
  • 01 Jun 2000
  • News

Going Public: Christopher S. Yeh

Chris Yeh figures that in a more traditional era, he might have become a product design engineer or perhaps even a writer. But by the time he finished college, he says, "the Internet was just too hot" compared to anything the offline... View Details
Keywords: Garry Emmons
  • 01 Jun 2004
  • News

Download This

Downloading music from the Internet doesn’t kill CD sales after all, concludes a surprising new study by HBS associate professor Felix Oberholzer-Gee and Associate Professor Koleman Strumpf of the University of North Carolina at Chapel... View Details
Keywords: file sharing; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • Profile

David A. Frankel

his native South Africa as a wealthy young entrepreneur who had already co-founded and sold a hugely successful company that left him, at age 29, “sitting on the floor, bored out of my mind.” Having been accepted to HBS prior to starting View Details
  • 01 Apr 1996
  • News

Technology for Learning's Sake

elaborates Susan Rogers, who points to the evolution of the Internet and the ascendance of digital technology as key factors in the School's ability to move forward. "We can now embed digitized video directly into cases; that was... View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

Why are people so drawn to social media? The question long haunted Mikolaj "Misiek" Piskorski and eventually led to his new book, A Social Strategy: How We Profit from Social Media. Drawing from years of research dating back to before Facebook, the book offers an... View Details
Keywords: by Carmen Nobel
  • June 2024 (Revised August 2024)
  • Technical Note

Web3 Business Model Design for Entrepreneurs

By: Shikhar Ghosh and Liang Wu
Keywords: Web3; Internet and the Web
Related
  • June 2007
  • Teaching Note

Comergent Technologies Inc.: Enterprise E-Commerce (TN)

By: V. Kasturi Rangan and Marie Bell
Keywords: Internet and the Web
Related
  • 01 Apr 1998
  • News

Booting Up

SELLING SHOES on the Internet was pretty far from Barbara Thornton's mind when she enrolled at HBS at the age of 45. The city planner and international consultant figured that opening power plants in Southeast Asia would best challenge... View Details
Keywords: Marguerite Rigoglioso
  • 18 Nov 2016
  • Blog Post

CPD Global Market Update: Singapore

markets. The region is poised to have a massive increase in mobile and internet spending and, it’s believed that Amazon is ready to launch in Singapore too. Grab, founded by two HBS alumni, is also competing head-to-head with Uber. Grab... View Details
Keywords: All Industries
  • September 1998 (Revised September 1998)
  • Exercise

Working with Your "Shadow Partner"

By: Richard L. Nolan and Kelley Porter
Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. View Details
Keywords: Internet and the Web; Education Industry; Boston
Related
  • Profile

Cynthia Samanian

diverse network of alumni. Given my interest in consumer internet startups, I was very excited to connect with the HBS alumni network, which includes highly respected venture capitalists and successful entrepreneurs. In just my two years... View Details
Keywords: Entrepreneurship; Technology
  • 02 Feb 2009
  • Research & Ideas

The Success of Persistent Entrepreneurs

in part due to good timing seem to also do well in subsequent ventures. (By good timing we mean those entrepreneurs who founded a company in a given industry at a time when most new ventures did well: for example, microcomputer-related firms begun in 1981 or View Details
Keywords: by Sarah Jane Gilbert
  • 01 Jun 1999
  • News

A Random Sampling of HBS Graduates in the News

is available on the Internet at www.nfcom.com/jokes.htm. HBS classmates Humphrey Chen (MBA '96) and George Searle (MBA '96) first met in the HBS parking lot when Chen helped Searle recharge his U-Haul's dead battery. So it's fitting that... View Details
Keywords: Nancy O. Perry
  • February 2015
  • Article

Risk, Information, and Incentives in Online Affiliate Marketing

By: Benjamin Edelman and Wesley Brandi
We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details
Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing
Related

    Stephen M. Case

    Case, the founder, has built America Online into the world’s largest online service provider with over 20 million members, and services which include commerce, e-mail, chat, and Internet access. In 1998, America Online’s revenues were... View Details
    Keywords: Communications
    • 23 Sep 2014
    • First Look

    First Look: September 23

    School Case 615-017 Qihoo Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software produc, and quickly dominated the market in China after its... View Details
    Keywords: Sean Silverthorne
    • 01 Jun 2002
    • News

    Books

    Buy, Lie, and Sell High by D. Quinn Mills Prentice Hall Any investor or person involved in America's financial-services industry will be interested in Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble. In... View Details
    Keywords: Nancy O. Perry