entertainment - Publications - Faculty & Research

Harry M. Warner

After frustrating attempts to run a movie theater in Pennsylvania, Harry Warner and his three brothers moved to California, convinced that they would have to make movies themselves if they were to ever have success at showing them. Though the brothers struggled... View Details

Keywords: Entertainment & Broadcast Media

Robert E. (Ted) Turner

Taking over his father’s outdoor advertising company in 1963, he immediately began expanding it beyond its core billboard business, acquiring Atlanta television’s Channel 17. Securing programming from national networks, showing “light hearted” fanfare to contrast the... View Details

Keywords: Entertainment & Broadcast Media

Laurence A. Tisch

Larry Tisch, and brother Bob, took over Loew’s Theatre Company in 1961. Though the firm’s assets were attractive as regal old theatres, the Tisch brothers saw more profit in selling the downtown theatres as prime real estate. After selling off the downtown facilities... View Details

Keywords: Entertainment & Broadcast Media

John Ringling North

After working in the financial sector for several years, North joined his family's business in the middle of a post-depression upheaval. With his shrewd business skills, North successfully guided the company out of debt, and went on to expand operations into the... View Details

Keywords: Entertainment & Broadcast Media

Carl Laemmle

Laemmle, one of the most outstanding figures in Hollywood, created the “star” system that was to dominate American filmmaking. He consolidated independent studios and was responsible for the development of countless movie stars. Laemmle founded his own producing... View Details

Keywords: Entertainment & Broadcast Media

Desiderio A. Arnaz

In 1951, Desi Arnaz and Lucille Ball first telecasted their situation comedy - “I Love Lucy,” which was an overnight sensation. Desilu Productions literally created the phenomenon of reruns. Selling the rerun rights of “I Love Lucy” to CBS, Arnaz purchased RKO studios.... View Details

Keywords: Entertainment & Broadcast Media

Adolph Zukor

Zukor independently built numerous theatres in major United States cities. Because of the popularity of these theatres, he began to invest heavily in movie production, convinced that big-name actors in large movies would be the future of the picture industry. Paramount... View Details

Keywords: Entertainment & Broadcast Media

07 Jul 2015
First Look

First Look: July 7, 2015

offer. Hauser, who had left her role as the president of digital for Time Inc.'s Style & Entertainment Group three months earlier, wondered if Rothenberg's inexperience would prove to be a drawback or a strength. Purchase this case:... View Details

Keywords: Sean Silverthorne

05 Aug 2010
What Do You Think?

What Is Customer Opinion Good For?

or less important (because) customers had no sense when it came to entertaining tradeoffs (between features and cost)." Phil Clark commented that, regardless of method or purpose, "It is important to know your customers better than they... View Details

Keywords: by Jim Heskett; Technology

01 Jan 2006
News

Ann S. Moore, MBA 1978

includes Time Inc.'s high-circulation weeklies-Time, Sports Illustrated, People, and Entertainment Weekly-along with other well-known publications such as Fortune, Golf Magazine, and Southern Living. Moore began her career as a financial... View Details

01 Mar 2006
News

The Producers

who volunteers to teach dance in the New York City public schools. “I want to make movies that are entertaining and commercially successful but also have the potential to change someone’s outlook on life and make a difference in a good... View Details

Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal. Superstars throughout the View Details

Keywords: by Sarah Jane Gilbert; Sports

02 Sep 2016
Op-Ed

The Twitter Election

time interacting with traditional media.Second, voters who may have enjoyed being entertained and provoked during the primary by Trump's tweets are likely to become more serious as they approach the general election. Given the tough... View Details

Keywords: by John Quelch and Thales Teixeira

01 Mar 2017
News

Lego Stays on Script

approach, in essence, was true to the spirit of Lego’s brand. According to Moynihan, there’s a reason for all of those figures that Lin asked (and was granted permission) to play with in his movie, from Wonder Woman to C-3PO: “Given the way the media and View Details

Keywords: Julia Hanna

March–April 2023
Article

Pricing for Heterogeneous Products: Analytics for Ticket Reselling

By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis

Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details

Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Entertainment and Recreation Industry; Entertainment and Recreation Industry

February 2023
Supplement

Peloton Interactive (B)

By: Suraj Srinivasan, Lynn S. Paine and David Lane

Supplements “Peloton Interactive (A)” (HBS No. 323-005), describing company restructuring and changes to management and the board of directors between February 8 and early October 2022. View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

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June 2013 (Revised February 2014)
Case

FanMode: Launching a Global Sports Venture

By: Shikhar Ghosh, William R. Kerr and Alexis Brownell

Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details

Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United Kingdom; South Africa

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September 2012 (Revised March 2013)
Teaching Note

Ultimate Fighting Championship: License to Operate (A) & (B) (TN)

By: George Serafeim

The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with... View Details

Keywords: Governance Compliance; Ethics; Judgments; Investment; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

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