Publications

November 2024
Teaching Note

Mercado Bitcoin: M&A, IPO, or Series B?

By: Raymond Kluender, Emanuele Colonnelli and Sabrina Howell

Teaching Note for HBS Case No. 825-047. In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the... View Details

19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

at West Elm as a buyer, analyzing trends in the market and developing our Bedding and Bath products, before moving into buying at Bloomingdale’s (just like Rachel from Friends), where I selected and oversaw merchandise from several... View Details

06 Sep 2022
Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

operations, analyzing what is already available for delivery in target markets and mining its own data to see what works and what doesn’t. “We run A/B testing around price, around pictures, around menu descriptions,” says Izquierdo. “We... View Details

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

either the extensions or the base. In the software industry, the open extensions model is sometimes referred to as "open edge." Q: Walk us through one of the market scenarios in your paper. A: In the first case, we examine a monopoly-type... View Details

Keywords: by Julia Hanna; Web Services

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

the late 1980s, the most successful producers of computers were those that produced and marketed IBM personal computer clones. In 1963 IBM's revenues were three times those of its major U.S. competitors combined. In 1984 they were six... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

January 2020
Case

Ninja: Which Platform Wins Esports' Biggest Star?

By: Anita Elberse and Michal T. Leszczynski

It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company... View Details

Keywords: Esports; Platforms; Superstar; Games, Gaming, and Gambling; Internet and the Web; Personal Development and Career; Decision Making; Digital Platforms; Video Game Industry; Technology Industry

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

Summing Up The Subscription Model: Down but Not Out Just as manufacturing organizations are once again adopting a subscription model as a means of pricing product-service packages marketed as solutions, it appears that Internet-based... View Details

Keywords: by James Heskett

September 2011 (Revised March 2014)
Case

Brightcove, Inc. in 2007

By: Andrei Hagiu and David B. Yoffie

Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details

Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Media and Broadcasting Industry; Motion Pictures and Video Industry

August 2024 (Revised November 2024)
Case

Mercado Bitcoin: M&A, IPO, or Series B?

By: Raymond Kluender, Emanuele Colonnelli, Sabrina T. Howell and Karina Souza

In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the unprecedent crypto momentum as a window of... View Details