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- All HBS Web
(1,666)
- People (1)
- News (248)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (754)
- 07 Jun 2011
- First Look
First Look: June 7
five-year-old company were pleased with the company's billion dollar IPO, the biggest Internet IPO since Google's, but changes in consumer behavior on the Internet were obliging a review of the model.... View Details
Keywords: Sean Silverthorne
- April 2011
- Teaching Note
Porcini's Pronto: "Great Italian cuisine without the wait!" (Brief Case)
By: James L. Heskett and Richard Luecke
Teaching Note to 4277. View Details
- 01 Oct 1999
- News
Eight Among Many: Antoinette J. ("Toni") Rapone
Behavioral ecologist Toni Rapone knows that natural selection is the law of the planet. But for the vibrant and down-to-earth MBA-cum-scientist, that knowledge comes from more than textbooks. Rapone, whose given name, Antoinette, honors... View Details
Keywords: Marguerite Rigoglioso
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early... View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
delivered to my house tonight, where it will be set up and ready to go. Lal: Furniture is often sold that way today. It's a showroom where your order is customized and delivered in six weeks. Q: What retail segments are most vulnerable to ecommerce? Alvarez: I think... View Details
- 01 Feb 1999
- News
Short Takes
Bulletin. In her working paper, "Psychological Safety and Learning Behavior in Work Teams," Edmondson presents field research she conducted at Office Design Incorporated (ODI), a midwestern manufacturer of office systems and furniture... View Details
Keywords: Judith A. Ross
- 06 Sep 2005
- Research & Ideas
The Best Place for Retirement Funds
thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details
Keywords: by Ann Cullen
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing... View Details
Keywords: by Staff
- February 1996
- Case
Chadwick, Inc.: The Balanced Scorecard (Abridged)
By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
food and fuel; we're talking about health care, about which consumers and providers may be less rational. For example, behavioral economists would tell us, among other things, that in the world of health... View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
download available at this time. Behavioral Aspects of Price Setting, and Their Policy Implications Author:Julio J. Rotemberg Abstract This paper starts by discussing consumers' cognitive and emotional reaction to posted prices.... View Details
Keywords: Martha Lagace
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 01 Sep 2010
- News
Dare to be Different
to do something extraordinary and every other brand in the market simply emulates it, those other brands lose, the marketplace loses, consumers lose, and you end up destroying value for everyone. So differentiation is not a formula.... View Details
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
- October 2005 (Revised September 2006)
- Case
Museum of Fine Arts Boston
By: V. Kasturi Rangan and Marie Bell
One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details
Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior
Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston." Harvard Business School Case 506-027, October 2005. (Revised September 2006.)
- July 2004 (Revised December 2004)
- Case
RelayHealth
By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details
Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry
Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
- 02 Jan 2018
- News
Reconsidering Retirement
computer system to allow the company to reduce the costs paid to other firms—software expert Tuchman’s area—the men had to build trust with consumers used to relying on big-name financial services firms. That meant getting the right... View Details
- 27 Sep 2011
- First Look
First Look: September 27
scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things; (4) Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge; and (5)... View Details
Keywords: Sean Silverthorne
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
network, but pay only for those ads that entice a consumer to make a purchase. (This setup is different from other online advertising such as banner ads, where the seller pays for the placement when the View Details
- 05 Dec 2016
- News
The Dragon’s Tale
running out. The old low-cost manufacturing-for-export strategy had run out of steam. They were developing a new economic formula based on stimulating consumer consumption. More recently, there was an anticorruption campaign that created... View Details
Keywords: Deborah Blagg