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Show Results For
- All HBS Web
(1,918)
- News (342)
- Research (1,267)
- Events (9)
- Multimedia (26)
- Faculty Publications (849)
- 01 Mar 2017
- News
Weaving Success in India
Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli) Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli)... View Details
Keywords: April White
Jerry Yang
money in 1995, Yang and Filo launched the search engine, Yahoo! By including advertising on their site (one of the first to do so) and by structuring deals with Netscape Navigator and others, Yahoo has been able to profitably grow... View Details
Keywords: Computers & Electronics
- February 2020
- Teaching Note
Theranos: Who Has Blood on Their Hands? (A) and (B)
By: Nien-he Hsieh and Christina R. Wing
Teaching Note for HBS Nos. 619-039 and 320-091. View Details
- 13 Nov 2012
- First Look
First Look: November 13
http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Publication:Review of Marketing... View Details
Keywords: Sean Silverthorne
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO... View Details
- June 2010
- Teaching Note
Diamond Foods (TN)
By: David E. Bell, Natalie Kindred and Mary Louise Shelman
Teaching Note for 510013.. View Details
- August 2008
- Teaching Note
Go Red for Women: Raising Heart Health Awareness (TN)
By: V. Kasturi Rangan and Marie Madelene Bell
Teaching Note for [507026]. View Details
- 01 Oct 2018
- News
Advancing Opportunities for Others
the whisper network, meaning we just put it out in our own networks. We didn't advertise on the web. We didn't advertise on TV. We just told people this is what we're doing. In two weeks, we had 100... View Details
Keywords: Finance
King C. Gillette
Gillette invented the safety razor, creating a new U.S. industry. In 1903, Gillette sold 51 of his razors and 168 blades. He increased these numbers dramatically so that by the end of the next year, he had sold 90,000 razors and 12.4 million blades. Gillette grew his... View Details
Keywords: Personal Care & Home Products
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Cost Economies in the Global Advertising and Marketing Services Business Levitt's work sparked debate on the merits of standardized versus localized advertising campaigns. But what are the economics of firms... View Details
Keywords: by Working Knowledge editors
Louis F. Bantle
During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST... View Details
Keywords: Food & Tobacco
Bowman Gray
Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with... View Details
Keywords: Food & Tobacco
Daniel F. Gerber
Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with sales of $278 billion. Gerber... View Details
Keywords: Food & Tobacco
- Career Coach
Sarah Sikowitz
has 15+ years' experience in digital media, marketing and advertising, most recently as Principal Analyst for Forrester Research, covering marketing, advertising and innovation firms. Sarah enjoys partnering with students and alumni on... View Details
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
Millard S. Drexler
Drexler helped to transform The Gap from a “me-too” retailer of Levi’s and private label jeans into a fashion icon. He simplified the brand’s product line and invested heavily in provocative advertising which made The Gap a recognizable... View Details
Keywords: Fabric & Apparel
Joseph F. Cullman III
Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” View Details
Keywords: Food & Tobacco
Leroy A. Lincoln
Under Lincoln’s leadership, Metropolitan became an ardent supporter and provider of public health education while his company achieved record levels of profitability. For many years, the company promoted health and safety through View Details
Keywords: Finance
George H. Hartford
Expanding beyond its initial base of imported tea products, Hartford established one of the largest chains of grocery stores, The Great Atlantic and Pacific Tea Company (A&P) in the United States. Hartford was an early proponent of View Details
Keywords: Retail