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  • November 2010 (Revised June 2015)
  • Teaching Note

B Lab: Building a New Sector of the Economy, B Lab: Can it Scale Business as a Force for Good?

By: Christopher Marquis and Bobbi Thomason
Teaching Note for 411047 and 415080 View Details
Keywords: Change; Problems and Challenges; Welfare or Wellbeing; Value; Emerging Markets; Management Practices and Processes; Balance and Stability; Corporate Social Responsibility and Impact
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  • September 1998 (Revised May 1999)
  • Case

Arnold Communications

By: Teresa M. Amabile and Jeremiah Weinstock
The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details
Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry
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  • June 2009 (Revised March 2011)
  • Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
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  • 18 Feb 2015
  • First Look

First Look: February 18

and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage ideas, which restricts... View Details
Keywords: Sean Silverthorne
  • 17 Apr 2012
  • First Look

First Look: April 17

under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules Authors:Lisa L. Shu and Francesca Gino Publication:Journal of Personality and Social Psychology (in press) Abstract Dishonest behavior can have various psychological... View Details
Keywords: Carmen Nobel
  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details
Keywords: by Staff
  • 17 Apr 2019
  • News

Give It to Me Straight

the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 12 Nov 2001
  • Research & Ideas

Can Religion and Business Learn From Each Other?

dean for religious life at Stanford University and a former senior lecturer at HBS, describe the hurdles as well as a practical framework to overcome them in their new book, Church on Sunday, Work on Monday: The Challenge of Fusing... View Details
Keywords: by Martha Lagace
  • 03 Dec 2001
  • What Do You Think?

What Happens When the Sumo Master Learns Judo?

does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)." These comments reflect general... View Details
Keywords: by James Heskett
  • October 1992 (Revised October 1993)
  • Case

MCI Communications Corporation: National Accounts Program (Condensed)

By: Frank V. Cespedes
Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details
Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales
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  • 02 Aug 2006
  • Research & Ideas

Investor Protection: The Czech Experience

Lauder-Železný saga is notable for several reasons. First, it's a cautionary tale for managers about an expropriation in an emerging market where the value of an entity can be diverted to insiders. In this case, the "tunneling"... View Details
Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation
  • 01 Jun 2018
  • News

Up by the Roots

intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details
Keywords: Alexander Gelfand; illustrations by Dan Page
  • 16 Feb 2011
  • News

Healthy Growth

contrast to being a division of a diversified corporation, we succeed or fail in our own market on our own merits,” notes Ayers, whose company currently helps more than 50,000 veterinary practices worldwide... View Details
Keywords: veterinary medicine; Health, Social Assistance
  • 06 Feb 2006
  • What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

practice of providing detailed information about the company's "quarterly standings, stock prices, new acquisitions, etc.," concludes that "anyone who has stock or investments in a public company should be privileged to... View Details
Keywords: by James Heskett; Financial Services
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

across medicine. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52286 forthcoming Strategic Management Journal Overcoming Institutional Voids: A Reputation-Based View of Long-Run Survival By: Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna... View Details
Keywords: Carmen Nobel
  • 17 Jun 2019
  • Research & Ideas

What Hospitals Must Learn to Compete

holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is differentiated from others’, and whether you are fulfilling the needs of... View Details
Keywords: by Alumni Bulletin Staff; Health
  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

for both customers and producers. After pointing out that "Less is more is probably a great way to be a consumer. If you practice it, you will drill down into your purchase thinking and determine real needs versus discretionary... View Details
Keywords: by James Heskett; Consumer Products
  • Web

Buy Now, Pay Later: Imagining Pre-Industrial Credit

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and Charity Pre-Industrial Credit in... View Details
  • April 1999 (Revised September 2000)
  • Case

Interep National Radio Sales, Inc.

By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers
Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency... View Details
Keywords: Management Practices and Processes; Sales; Strategy; Information Technology; Advertising; Risk and Uncertainty; Opportunities; Fluctuation; Media and Broadcasting Industry; Advertising Industry; New York (state, US)
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  • 01 Dec 2017
  • News

Global Perspectives

Shih, Robert and Jane Cizik Professor of Management Practice, who cochaired the one-week immersion with Dennis Campbell, Dwight P. Robinson Jr. Professor of Business Administration. “We started with a very basic question: ‘What should we really know about Southeast... View Details