Publications

February 2009 (Revised September 2011)
Case

Big Spaceship: Ready to Go Big?

By: Boris Groysberg and Michael Slind

Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details

Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation

13 Mar 2025
HBS Seminar

Sonny Tambe, Wharton

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

percent of employees suffered a 20 percent salary reduction. Case wrote: “Throughout this trauma, our team has demonstrated incredible resilience. We all understand the gravity of this crisis and recognize the important role Aon plays in... View Details

Keywords: by Boris Groysberg and Sarah Abbott

22 Sep 2009
First Look

First Look: September 22

team launch. Describes how to diagnose emergent team processes such as information exchange, collaboration, decision making, impression formation, and underlying identity dynamics. Includes steps View Details

Keywords: Martha Lagace

Waze Connected Citizens Program

Di-Ann Eisnor, Director of Growth at Waze, founded the company’s Connected Citizens Program (CCP), a data-sharing partnership that provided officials with traffic incident and congestion data in exchange for data on anticipated road closures, re-routing, etc.... View Details

July 2023
Supplement

Reimagining Enel: Enabling Sustainable Progress (A)

By: Michael Tushman and Kerry Herman

This case describes the transformation of Enel from a traditional “brown” or fossil fuel energy firm to a sustainable and green firm focused on renewables, and finally to an energy supplier and integrated energy services firm. It describes a set of capabilities... View Details

Keywords: Organizational Change and Adaptation; Innovation and Invention; Transformation; Green Technology; Renewable Energy; Energy Industry

20 Nov 2018
First Look

New Research and Ideas, November 20, 2018

School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of... View Details

Keywords: Dina Gerdeman

March 2009 (Revised June 2010)
Case

Neck & Neck: Leveraging the Club Neck Information

Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's apparel retailer Neck & Neck uses... View Details

Keywords: Customer Relationship Management; Profit; Knowledge Use and Leverage; Marketing; Consumer Behavior; Retail Industry

18 Apr 2000
Research & Ideas

Learning in Action

their way up the mountain. After the two days testing, and constant interactive feedback, the design team returned to headquarters and immediately debriefed and extracted key learnings. Prototypes were quickly developed and sent to... View Details

Keywords: by David A. Garvin

August 2020 (Revised June 2021)
Case

Skillz: Esports and Skill-Based Mobile Gaming

By: Andy Wu, David B. Yoffie and George Gonzalez

Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users... View Details

Keywords: Video Games; Mobile; Esports; Applications and Software; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Information Technology; Digital Platforms; United States

May 2011
Article

The Power of Small Wins

By: Teresa M. Amabile and Steven J. Kramer

What is the best way to motivate employees to do creative work? Help them take a step forward every day. In an analysis of knowledge workers' diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and... View Details

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2022
Working Paper

Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions

By: Caleb Kwon, Ananth Raman and Jorge Tamayo

We empirically analyze how managerial overrides to a commercial algorithm that forecasts demand and schedules labor affect store performance. We analyze administrative data from a large grocery retailer that utilizes a commercial algorithm to forecast demand and... View Details

Keywords: Employees; Human Capital; Performance; Applications and Software; Management Skills; Management Practices and Processes; Retail Industry

SSRN

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27 Sep 2021
Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

colleagues and managers online, fearing that the connection could come with career risks, according to a recent study in the Academy of Management Journal. The study—OMG! My Boss Just Friended Me: How... View Details

Keywords: by Rachel Kim Raczka

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

focuses on a new adaptation of an older sport: auto racing. In December, the partners invested $21 million toward Formula E Holdings, the management team behind an all-electric racecar circuit that will... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

Program

Competing in the Age of AI—Virtual

the creation of algorithms, software infrastructure, data pipelines, and experimentation platforms Guide your organization in the development of sophisticated data platforms and artificial intelligence capabilities and enable higher levels of automation Ensure an... View Details

July–August 2013
Article

Six Ways to Sink a Growth Initiative

By: Donald L. Laurie and J. Bruce Harreld

The conventional wisdom about how best to pursue growth—launch a slew of initiatives in high-potential areas; appoint some promising young managers to lead them; locate them safely away from the established businesses—is a recipe for failure, according to the authors.... View Details

Keywords: Failure; Growth and Development Strategy

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Career Coach

Hillary Mann

Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability.... View Details

Keywords: Consumer Products; Education; Entertainment / Media; Hospitality; Publishing / Communications / Advertising; Real Estate; Retail; Social Enterprise; Sports; Startup - Joiner; Entrepreneurship

January 2021 (Revised February 2021)
Case

TCS: From Physical Offices to Borderless Work

By: Prithwiraj Choudhury and Malini Sen

Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,... View Details

Keywords: Remote Work; Organizational Structure; Change Management; Transformation; Decision Choices and Conditions; Customer Satisfaction; Information Technology Industry; India; Asia; United States; Europe