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  • All HBS Web  (1,454)
    • People  (3)
    • News  (235)
    • Research  (1,019)
    • Events  (9)
    • Multimedia  (4)
  • Faculty Publications  (462)

Show Results For

  • All HBS Web  (1,454)
    • People  (3)
    • News  (235)
    • Research  (1,019)
    • Events  (9)
    • Multimedia  (4)
  • Faculty Publications  (462)
← Page 62 of 1,454 Results →
  • 15 Jun 2021
  • News

Case Study: Inside Story

reach a lot of people that way.” The alternative might be less targeted initially but with bigger potential in the long term: pursuing partnerships or affiliate programs with larger entities that already sell to families, like the AARP.... View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
  • 14 Mar 2019
  • News

The Merchant of Osaka

government is building on communitybased care models across the country—as are foreign governments, from Myanmar to Saudi Arabia. Oishi is an unlikely hero for the country’s health care crisis: a marketing expert pushing to enact sweeping... View Details
Keywords: Health, Social Assistance
  • 30 Mar 2010
  • First Look

First Look: March 30

an individual at the 99th income percentile, the effective tax rates on SMB and HML, respectively, are 7 and 15 times greater than the tax rate on the market premium. Download the paper: http://www.hbs.edu/research/pdf/10-084.pdf Who... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2004
  • Research & Ideas

What Developing-World Companies Teach Us About Innovation

center dispatched paramedics within ten minutes despite traffic congestion and unpredictable call patterns. Another example of scouring the globe for good ideas and adapting those ideas for its target market... View Details
Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari
  • 14 Dec 2011
  • Research & Ideas

The New Measures for Improving Nonprofit Performance

organizations as being focused on tangible hard metrics like profit or market capitalization. But for-profits also do a lot of organizational capacity-building work. Venture capital investments are very much about building the... View Details
Keywords: by Julia Hanna
  • 01 Sep 2008
  • News

The Levitt Brand

transformed the magazine from a more academic publication to one that targeted business managers with relevant, accessible articles. He shortened articles and even added cartoons, a decision that appalled some. His aim, Levitt told View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 16 Dec 2014
  • First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
  • 08 Apr 2015
  • What Do You Think?

Are Technology Companies Ripe for Disruption?

stirred up and targets solving the preeminent problem that emerges as the mud settles. Disruptive leverage lies in the hands of an astute follower." Thornton Parker carried this line of thinking a bit further in commenting, "As... View Details
Keywords: by James Heskett; Computer; Technology
  • 01 Apr 2021
  • Blog Post

An Aerospace Engineer Provides a Lift for Underrepresented Innovators and Entrepreneurs

learn to market that idea, target customers, and do customer discovery, she said. Acquiring business acumen is important, but Shodiya is laser-focused on developing strong leadership expertise. She worked at... View Details
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

interdependent stages that must be meticulously managed. In the courtship stage, the hiring company and the leader of the targeted team determine whether the proposed move is, in fact, a good idea, and then define their business goals and... View Details
Keywords: Martha Lagace
  • 28 Apr 2022
  • Blog Post

Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities

budgets have entered the EV space.” The ads, she noted, confirm the growing consumer interest in and target market for electric vehicles. Tesla’s boast that it delivered 1 million cars last year shows “that... View Details
  • 12 Nov 2013
  • First Look

First Look: November 12

find that paying above-market wages, per se, does not have an effect on effort relative to paying market wages. However, structuring a portion of the wage as a clear and unexpected gift (by hiring at a given wage, and then offering a... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2009
  • First Look

First Look: September 1

the primary objective for financial reporting standards will result in a GAAP that is unlikely to adequately serve stakeholders' needs. The theory allows us to compare and contrast extant GAAP, as observed in a regulated setting, with GAAP that might arise endogenously... View Details
Keywords: Martha Lagace
  • 12 Mar 2024
  • Blog Post

IFC India: Electric Mobility in India

established players transition from internal combustion engines (ICE) to electric vehicles, it will be intriguing to observe Ather Energy's progress and how they respond to evolving market dynamics. Tarun Mehta, CEO of Ather Energy Log9... View Details
  • 17 Aug 2010
  • First Look

First Look: August 17

increases sharply during peaks of private equity cycles. Deals done by bank-affiliated groups are financed at significantly better terms than other deals when the parent bank is part of the lending syndicate, especially during market... View Details
Keywords: Martha Lagace
  • 22 Aug 2005
  • Research & Ideas

Balancing the Future Against Today’s Needs

navigate conflicts both external and internal. Today, more than ever, markets exert continual pressure on organizations to cut costs and return capital to the bottom line, but building value demands that much of that same capital be... View Details
Keywords: by Paul Michelman
  • Web

Online Creating Brand Value Course | HBS Online

innovative market research technique to uncover, analyze, and interpret brand equity’s different dimensions Craft a resonant brand story for your target consumers 6 hrs Module 3 Consumer-Brand Relationships... View Details
  • 19 Jul 2021
  • Blog Post

Building a Powerful Network of Talent at American Tower

said, “And when I came across American Tower and learned about their focus on emerging markets it was perfect.” Looking ahead, Nyantekyi-Owusu is excited to rotate into different roles with American Tower over the next two years and the... View Details
Keywords: Technology; Telecommunications
  • 01 Jun 2000
  • News

The Business of Biotech

biotechnology. The prospect is exhilarating, but the road to this brave new biotech world has more than a few bumps. With an average time line of ten years required to bring a drug to market - and the potential for failure looming every... View Details
Keywords: Julia Hanna
  • 16 Nov 1999
  • Lessons from the Classroom

Leading Change and Organizational Renewal

and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a viable force in tomorrow's markets. In this program, we... View Details
Keywords: by Staff
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