Filter Results:
(1,456)
Show Results For
- All HBS Web
(1,456)
- People (3)
- News (235)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (461)
Show Results For
- All HBS Web
(1,456)
- People (3)
- News (235)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (461)
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
the financial markets nor found consistent with the firm's previous objectives. Total also learned that it had to be prepared to communicate about accidents. Its slow response when the oil tanker Erika split in 2 and sank in 1999, causing... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
regulations targeted at a firm's industry as well as regulations targeted at other industries increase the likelihood that the firm will engage in such practices. These findings extend existing theory by... View Details
Keywords: Martha Lagace
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
automated way, for instance by screening out weapons manufacturers stocks or overweighting LGBTQ friendly companies, while still closely tracking the overall stock market performance. In 2017, bolstered by $3.25 million in seed funding... View Details
Keywords: Sean Silverthorne
- 21 Jan 2013
- Research & Ideas
Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill
involved launching two separate recruitment campaigns, each targeting half of 48 randomly selected rural districts across the country and distributing marketing material in the nation's health centers. In 24... View Details
Keywords: by Carmen Nobel
- 17 Dec 2001
- Research & Ideas
Enterprising Women
discussing women's leadership. "Initially, we thought our market was individuals," she said. Eventually, with the help of business sponsors, they developed a new business model targeted at... View Details
Keywords: by Julia Hanna
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
found the whole thing perplexing. “We show that people are prone to sharing more information in the very context in which it's more dangerous to share.” "I didn't understand why people were putting all this information out there," says John, now an assistant professor... View Details
Keywords: by Carmen Nobel
- 25 Oct 2016
- First Look
October 25, 2016
can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a wide array of domains (video... View Details
Keywords: Sean Silverthorne
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for... View Details
- 19 Mar 2006
- Research & Ideas
Unlocking Your Investment Capital
similar to long-maturity fixed-rate debt. If the pension fund enters into an equity asset swap in which it pays the total return on a standard index of the stock market (e.g., S&P 500) and receives in return a fixed rate of interest,... View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
markets and ecosystems through their ability to transfer a package of financial, organizational, and cultural assets, skills, and ideologies across national borders. It argues such firms have been shapers of, as well as responders to,... View Details
Keywords: Dina Gerdeman
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
media, notably Twitter, to generate grassroots support around his call to make America great again. Effective communications and wise targeting of resources against key voter segments, notably in swing states, were equally important in... View Details
Keywords: by Christina Pazzanese
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
addresses interventions that firms, governments, and other parties deploy to shape household financial outcomes: education and information, peer effects and social influence, product design, advice and disclosure, choice architecture, and interventions that directly... View Details
Keywords: Dina Gerdeman
- 18 Nov 2008
- First Look
First Look: November 18, 2008
Protections, and Ownership Concentration in Brazil, 1890-1950 Author:Aldo Musacchio Publication:Business History Review 82, no. 3 (fall 2008): 445-473 Abstract This article examines some of the institutional conditions that facilitated the development of equity View Details
Keywords: Martha Lagace
- Web
Flatiron School: Reflections from Summer 2020 - Recruiting
analyzing its marketing and the sales data. NOTE: Full list of client partners included Calendly, Branch Furniture, Coconut Cartel, Halen Brands, OWYN, Birchbox, Young Invincibles, Color Camp, Women 2.0 and Casper. WHAT WERE YOUR GOALS... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
reach a lot of people that way.” The alternative might be less targeted initially but with bigger potential in the long term: pursuing partnerships or affiliate programs with larger entities that already sell to families, like the AARP.... View Details
- 20 Oct 2021
- Blog Post
Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)
business benefits, with 80% of corporate executives I surveyed this summer saying it helps build market share with diverse consumers, and 58% saying it helps recruit and retain diverse employee talent. Corporations can take action by... View Details
- 04 Feb 2022
- Blog Post
Energy and Cleantech: Career Advice from the Career & Professional Development Office
opportunity to represent HBS in markets around the world by building new relationships and connecting students with employment opportunities. More recently, the Energy and Cleantech industries were added to my employer relations and... View Details
- 07 Mar 2024
- Blog Post
IFC India: Green-tech Entrepreneurship in India
contexts. This means that Log9 has a unique and well-differentiated CVP to offer OEMs as it seeks to gain new customers and grow. Go-To-Market: One striking revelation was Log 9's strategy for targeting a commercial customer base. By... View Details
- 01 Mar 2006
- News
The Producers
tax incentives), they will work on the set for months at a time and follow through on marketing once the film is complete. However, there are often no guarantees that a project will make it to the big screen, and for that reason it’s... View Details
- 03 Oct 2006
- First Look
First Look: October 3, 2006
revenue option entailed keeping the existing features unchanged and rolling out a bundle of eight new services for a monthly fee of $15. These services would be targeted at network members who had forged many connections, logged in... View Details
Keywords: Sean Silverthorne