Filter Results:
(1,454)
Show Results For
- All HBS Web
(1,454)
- People (3)
- News (235)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
Show Results For
- All HBS Web
(1,454)
- People (3)
- News (235)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
Howard, Fitzhugh joined Pepsi in 1965, where he developed the first marketing efforts directed at African Americans. Credited with creating the concept of targeted marketing, he also attracted and mentored... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the... View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
of 13 and 14 pounds respectively after four months, compared to only 4 pounds in the first group. Moreover, about half of the participants in each of the two incentive groups met their target goal of 16 pounds, compared to only 10 percent... View Details
- 16 Mar 2023
- Blog Post
HySynergy and Crossbridge Energy
production targets in the nascent hydrogen market. Our visit to Crossbridge Energy provided clarity on the usage as well as the financial and sustainability aspects of these production targets. HySynergy’s clever use of long-term supplier... View Details
- 20 Jan 2022
- Blog Post
Lessons Learned from My HBS Career Journey in Environmental Sustainability
second semester I worked with him to develop a market research report for a battery startup that he was advising. This, along with the conversations I had with CPD Career Coaches Oscar Mak and Ryan Kim, convinced me to pursue an... View Details
- 01 Mar 2023
- News
Is AI OK?
data science (e.g., unbiased data and algorithms), better implementation (e.g., understanding the target audience and market conditions), and better policies (e.g., auditing algorithms to ensure they perform... View Details
- 05 Nov 2021
- Op-Ed
How to Tap the Talent Automated HR Platforms Miss
As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details
Keywords: by Joseph B. Fuller
- 12 Nov 2019
- News
Seismic Shift
years ago that the approach to inclusion in business was flawed. As a former marketing expert and growth strategist who helped clients find new business opportunities—largely in nonwhite, affluent markets—she was called in to create... View Details
Keywords: Maureen Harmon
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
Ashraf, an associate professor in the Negotiations, Organizations, and Markets unit at Harvard Business School. “Asking them to apply something that's been generated somewhere else isn't involving them in the process” But there's a dearth... View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
people-watching, and the general ambience, it was extremely attractive to customers. Also, a key aspect of our strategy is to be preemptive; we get there ahead of the competition, and if we're a little late, we accelerate our development. Which View Details
- 01 Mar 2013
- News
A Healthy Profit
(formerly known as Project Antares), a collaboration between HBS and HSPH that intends to use business and markets to break the perverse synergy between poverty and poor health. Says HSPH professor and Antares cofounder David Bloom, an... View Details
- 06 Nov 2012
- First Look
First Look: November 6
correlation and its disappearance are both due to market participants' gradually learning to appreciate the difference between good-governance and poor-governance firms. Consistent with learning, the correlation's disappearance was... View Details
Keywords: Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We develop a methodology for separating these two effects. We implement the methodology in a... View Details
Keywords: Martha Lagace
- Web
Field Course: Business Plans for Innovating in Health Care, Q2 - Course Catalog
How about a family business, preparing an investment memo for a target acquisition, or a similar project that is not quite a “startup”? A: Yes, we welcome these types of projects and numerous students have pursued them in the past. Q:... View Details
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting its target from small- and medium-sized... View Details
Keywords: Sean Silverthorne
- 09 Dec 2008
- First Look
First Look: December 9, 2008
supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=208125 China's Financial Markets: 2007 Harvard Business School Note 208-147 Provides an overview of capital markets in mainland China in 2007,... View Details
Keywords: Martha Lagace
- 16 Nov 1999
- Lessons from the Classroom
Leading Change and Organizational Renewal
and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a viable force in tomorrow's markets. In this program, we... View Details
Keywords: by Staff
- 03 Jun 2021
- Blog Post
HBS Pilots First Impact Investing Fund
fund follows a traditional investment process, with deal teams completing diligence and presenting to an Investment Committee (IC). The IC is composed of faculty members and HBS alumni that bring a wealth of experience in investing as well as working with our View Details
- 01 Mar 2010
- News
Rx for Too Big to Fail
speed limits (rather than by prohibiting cars or leaving the risk entirely to the market to resolve), we need to do much the same in managing the risk posed by the largest financial institutions. Above all, we must limit their leverage,... View Details
- 17 Nov 2009
- First Look
First Look: Nov. 17
printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which business partners to choose. Caswell contemplates changes to the... View Details
Keywords: Martha Lagace