Publications

Program

Value Creation Through Effective Boards

improving corporate board effectiveness, the program helps you master global governance challenges, build productive relationships with the CEO and management team, and implement efficient processes that drive corporate strategy and... View Details

March 2010 (Revised February 2013)
Case

NFL UK

By: Elie Ofek, David B. Godes and Peter Wickersham

The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Innovation and Invention; Brands and Branding; Marketing Strategy; Sports; Expansion; Sports Industry; Europe; United Kingdom; United States

July–August 2013
Article

Six Ways to Sink a Growth Initiative

By: Donald L. Laurie and J. Bruce Harreld

The conventional wisdom about how best to pursue growth—launch a slew of initiatives in high-potential areas; appoint some promising young managers to lead them; locate them safely away from the established businesses—is a recipe for failure, according to the authors.... View Details

Keywords: Failure; Growth and Development Strategy

Find at Harvard

November 2003 (Revised August 2005)
Case

First Commonwealth Financial Corporation

By: Robert S. Kaplan

First Commonwealth Financial Corp., a financial institution in central and southwestern Pennsylvania, implemented the Balanced Scorecard for describing and implementing its new customer-focused strategy. Its founder and chairman decided that the Balanced Scorecard also... View Details

Keywords: Balanced Scorecard; Corporate Strategy; Customers; Corporate Governance; Governing and Advisory Boards; Customer Relationship Management; Executive Compensation; Financial Services Industry; Banking Industry; Pennsylvania

15 Feb 2011
First Look

First Look: Feb. 15

two-sided market, we study how uncertainty and asymmetric information concerning the success of a new technology affects the strategies of the platforms and the market outcome. We find that the incumbent dominates the market by setting... View Details

Keywords: Sean Silverthorne

July 2023 (Revised October 2024)
Case

Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup

By: Paul M. Healy and Jung Koo Kang

The case explores the challenges of revenue recognition and financial reporting for Stride Funding (Stride), a fintech startup that has disrupted the student loan market. Stride leveraged proprietary machine learning and financial models to underwrite alternative... View Details

Keywords: Revenue Recognition; Financial Reporting; Entrepreneurial Finance; Business Startups; Growth and Development Strategy; Governance Compliance; Accrual Accounting; Financial Services Industry; United States

Web

Online Business Courses & Certifications | HBS Online

March 13 $1,850 Certificate New Dynamic Teaming Professor Amy Edmondson Acquire the tools, processes, and skills to build agile, adaptable teams and lead them in rapidly changing work environments. 4 weeks, 6-7 hrs/week Enroll by March 6 $1,850 Certificate View Details

Web

Europe - Global

Professor Debora Spar , the event brought together 70 C-suite executives, entrepreneurs, NGO leaders, public officials, and HBS faculty members. Panels, case studies, and breakout sessions explored topics from climate risk and financing View Details

Web

Finance - Faculty & Research

strategy is to assemble and nurture a faculty whose interests and skills complement each other, and who work well together: a) to produce a broad range of finance-related research that is published in top-tier scientific and practitioner... View Details

03 May 2016
First Look

First Look, May 3, 2016

the results provide new evidence of the impact of rank and file employees on firms' financial reporting choices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49026 forthcoming Strategy Beyond Markets Navigating Natural... View Details

Keywords: Sean Silverthorne

Web

Marketing Curriculum - Faculty & Research

Faculty from the Marketing unit work with students across several doctoral programs. Detailed curriculum information for each doctoral program associated with this unit can be found on the doctoral programs website: PhD in Business Administration, Marketing View Details

May 2014 (Revised January 2015)
Case

Vaxess Technologies, Inc.

By: John A. Quelch and Margaret L. Rodriguez

In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details

Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Health Industry; Medical Devices and Supplies Industry

Web

2023 Reunion Presentations - Alumni

Info As businesses grow, founders lose their ability to set direction through informal interactions. They increasingly rely on formal structures and systems to implement their strategies and hold employees accountable. Yet many View Details

October 2009 (Revised February 2010)
Supplement

Merger of Equals: The Integration of Mellon Financial and The Bank of New York (B)

By: Ryan D. Taliaferro, Clayton S. Rose and David Lane

[Continuation of "A" case.] Less than a month after the close of the merger between The Bank of New York and Mellon Financial, managers at the two firms realized that plans for combining their asset servicing businesses – and realizing the $180 million of annual cost... View Details

Keywords: Mergers and Acquisitions; Integration; Banks and Banking; Banking Industry

01 Jan 2014
News

To Spot Financial Trouble Early, Use Three Circles: A conversation with Blythe McGarvie of Harvard Business School

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

“family-sustaining jobs” in 10 years. “I [don’t] know what this will turn into,” but “we have got to start somewhere,” Bastian said during a meeting with two Delta executives he worked closely with on diversity, equity, and inclusion... View Details

Keywords: by Lane Lambert; Air Transportation

2024
Working Paper

Personalization and Targeting: How to Experiment, Learn & Optimize

By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer

Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details

Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning