Publications

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25 Mar 2022
News

Assistant Professors Natalia Rigol and Ben Roth: Empower

January 2019 (Revised November 2020)
Case

Ribbon Home: iBacking for Real Estate

By: Marco Di Maggio and Sarah Gulick

In November 2018, Shaival Shah, the founder and CEO of Ribbon Home had to decide on the next steps for the company. Ribbon had introduced a program that backs consumers with cash offers without creating a loan structure in order to help them compete with iBuyers, such... View Details

Keywords: Consumers; Real Estate; Property; Finance; Digital Platforms; Business Model; Decision Making; Real Estate Industry; Technology Industry

Professor Kent Bowen's current research and teaching is in the field of operations and technology management. He has served as course head for the required first year MBA course, Technology and Operations Management, two advanced level courses, Running and Growing... View Details

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

Read Now

December 2005 (Revised March 2010)
Case

William Levitt, Levittown and the Creation of American Suburbia

By: Nitin Nohria, Anthony Mayo and Mark Benson

Demand for low-cost housing after World War II far exceeded supply. Was this a profitable new market? New York developer William Levitt had to decide. During World War II, Levitt was eager to build basic housing for the working class—otherwise, Levitt & Sons would have... View Details

Keywords: Demographics; Construction; Business History; Housing; Leadership; Growth and Development Strategy; Product Development; Business and Government Relations; Construction Industry; Real Estate Industry; United States; New York (state, US)

Keywords: Financial Services

October 1999
Case

Royal Dutch/Shell in Transition (A)

By: Lynn S. Paine

After the Brent Spar episode and the 1995 events in Nigeria, Shell undertakes an intensive review of its values and business principles. At the same time, it conducts the largest multi-stakeholder consultation in its history in an effort to better understand society's... View Details

Keywords: Corporate Governance; Corporate Accountability; Corporate Social Responsibility and Impact; Social Issues; Public Opinion; Moral Sensibility; Values and Beliefs; Transformation; Environmental Accounting; Energy Industry

21 Feb 2005
Research & Ideas

The VC Quandary: Too Much Money

It might be hard for the ordinary business owner or consumer to imagine having "too much" money. But that's exactly where the venture capital industry finds itself: with too much money available for the number of emerging... View Details

Keywords: by Julie Jette; Financial Services

24 Jun 2013
Research & Ideas

Is Your iPhone Turning You Into a Wimp?

Affects Our Behavior. It turns out that working on a relatively large machine (like a desktop computer) causes users to act more assertively than working on a small one (like an iPad). “We wanted to study how interacting with a device... View Details

Keywords: by Carmen Nobel; Technology; Consumer Products

September 2001 (Revised July 2002)
Case

Fraud Prevention at Omni Bank

By: Frances X. Frei and Hanna Rodriguez-Farrar

Omni Bank is undergoing a merger and has two important decisions ahead. First, should it enforce the use of its model-driven approach to interacting with customers at the recently acquired Friends Savings and Loan branches. Friends has a culture of personal touch with... View Details

Keywords: Mergers and Acquisitions; Business Model; Crime and Corruption; Customer Relationship Management; Decisions; Banks and Banking; Banking Industry

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December 2001
Case

Sarah Vickers-Willis: Career Decisions (A)

By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick

Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to "find space"... View Details

Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

usually required in a venture capital presentation. “A lot of companies that probably shouldn't get funding will get it” As enticing as crowdfunding is as a concept, it may ultimately have little power to shake up the investing world, even as it fills a valuable niche,... View Details

Keywords: by Michael Blanding; Financial Services

April 2006
Case

Big Bazaar

By: Ananth Raman and Laura Winig

Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key... View Details

Keywords: Business Units; Transformation; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Supply Chain Management; Competition; Corporate Strategy; Retail Industry; India

August 1994 (Revised November 1994)
Case

Saturn: A Different Kind of Car Company

Saturn was General Motors' (GM) response to Japanese companies' dominance of the small car market during the mid-1980s. In the three-and-a-half years since its first sedan rolled off the assembly line, the Saturn Corp. had accumulated an impressive list of... View Details

Keywords: Competitive Advantage; Auto Industry; Retail Industry

April 2002 (Revised May 2003)
Case

Nghe An Tate & Lyle Sugar Company (Vietnam)

By: Benjamin C. Esty, Frank J. Lysy and Carrie Ferman

In September 1998, Paul Cooper, Tate & Lyle's finance director for international investments, asked the International Finance Corp. (IFC) to consider lending up to $45 million to finance a $90 million sugar mill in northern Vietnam. Ewen Cobban, an IFC agricultural... View Details

Keywords: Business and Government Relations; Food and Beverage Industry; Viet Nam

October 2012 (Revised February 2014)
Teaching Note

Logoplaste: Global Growing Challenges (TN)

By: Juan Alcacer

The case follows Logoplaste in its transformation from a small player in the plastic container industry in Portugal to a mid-sized global firm with operations in 11 countries. The case summarizes Logoplaste's history, with an emphasis on the milestones of its global... View Details

Keywords: R＆D; Innovation; Competitive Advantage; Operations Strategy; Global Strategy; Competition; Operations; Strategy; Manufacturing Industry

April 2008 (Revised May 2012)
Case

Ti-Tech (A)

By: Benson P. Shapiro, John T. Gourville and Craig E. Cline

This case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity... View Details

Keywords: Decision Choices and Conditions; Metals and Minerals; Order Taking and Fulfillment; Supply Chain Management; Performance Capacity; Industrial Products Industry; Manufacturing Industry