Publications

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August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

03 Nov 2021
Blog Post

Alumni Viewpoints: Confronting the Climate Change Challenge

critical role in global society. In the lead-up to COP26, the Business and Environment Initiative asked HBS alumni business leaders from a wide range of sectors and disciplines what they see as the role of business and business leaders in... View Details

2020
Working Paper

Short-Termism, Shareholder Payouts, and Investment in the EU

By: Jesse M. Fried and Charles C.Y. Wang

Investor-driven “short-termism” is said to harm EU public firms' ability to invest for the long term, prompting calls for the EU to better insulate managers from shareholder pressure. But the evidence offered—in the form of rising levels of repurchases and dividends—is... View Details

Keywords: Short-termism; Quarterly Capitalism; EU; Dividends; Equity Issuances; Equity Compensastion; Capital Flows; Capital Distribution; R＆D; Innovation; Investment; Corporate Governance; Investment Return; Acquisition; European Union

SSRN

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November 2004 (Revised August 2008)
Case

KIPP National (A) (Abridged)

The KIPP Academies are, two high-performing public middle schools founded in 1995 by Michael Feinberg and David Levin in Houston and New York. In January 2000, Feinberg and Levin meet with Scott Hamilton, managing director of the Pisces Foundation, to discuss the... View Details

Keywords: Middle School Education; Framework; Leadership; Performance Effectiveness; Programs; Expansion

January 2001 (Revised June 2004)
Case

PetroChina

By: Alexander Dyck, Yasheng Huang and David Lane

In March 2000, plans for the initial public offering of shares in PetroChina were proceeding on schedule, and institutional investors were evaluating the deal. PetroChina was China's largest oil and gas company and an attractive play on China's continued economic... View Details

Keywords: Investment; Corporate Governance; Energy Sources; Energy Industry; China

Spring 2013
Article

The Growth of Finance

By: Robin Greenwood and David S. Scharfstein

The U.S. financial services industry grew from 4.9% of GDP in 1980 to 7.9% of GDP in 2007. A sizeable portion of the growth can be explained by rising asset management fees, which in turn were driven by increases in the valuation of tradable assets, particularly... View Details

Keywords: Finance; Asset Management; Research; Mortgages; Financial Services Industry

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June 2023 (Revised July 2023)
Case

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details

Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States

24 Feb 2009
First Look

First Look: February 24, 2009

Cuts Harvard Business School Case 709-037 As his inauguration approached, President-elect Obama faced a financial sector meltdown, a costly bailout, and massive government deficits. With the economy in recession, interest rates near zero,... View Details

Keywords: Martha Lagace

07 Feb 2017
First Look

First Look at New Research: February 7

Reinsurance developed at the fringe of financial services and, for most of its existence, was largely unnoticed outside the expert community. However more recently public and professional sensitivity towards View Details

Keywords: Sean Silverthorne

Kathleen L. McGinn

Kathleen L. McGinn

Professor Kathleen L. McGinn, Baker Foundation Professor and Cahners-Rabb Professor of Business Administration (emeritus) at Harvard Business School, has served in various leadership roles at HBS, including Research... View Details

July 2011
Article

The Growing Climate Divide

By: Andrew J. Hoffman

Climate change has reached the level of a 'scientific consensus', but is not yet a 'social consensus'. New analysis highlights that a growing divide between liberals and conservatives in the American public is a major obstacle to achieving this end. View Details

Keywords: Climate Change; Public Opinion

August 2023
Case

WayCool: Reimagining the Food Supply Chain

By: Paul Gompers and Kairavi Dey

Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details

Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia

February 2022
Case

Leading The UK Vaccine Task Force

By: Amy C. Edmondson and Claudia Pienica

This case describes the first six months of the UK Vaccine Taskforce, under the leadership of Kate Bingham. With a career spent in the private sector as a biotech investor, Bingham’s appointment within the government was considered unusual. The overarching brief given... View Details

December 1998
Case

Pioneer Hi-Bred: Turning Seeds Into Factories

By: F. Warren McFarlan and Melissa Dailey

The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details

Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa

04 Aug 2009
First Look

First Look: August 4

709-474 In 2005, Partners in Health (PIH) was invited by the Rwandan Ministry of Health to assume responsibility for the management of public health care in two rural districts in Eastern Rwanda and create... View Details

Keywords: Martha Lagace

Research Summary

Papers in progress

“The ‘Carbon Club’: Oil Companies, Climate Change & the Shaping of Public Policy”. Conspiracy theories abound, but the roles of the major oil companies in influencing public policy on climate change remain largely obscure. This... View Details

December 1998
Case

MD Foods Amba

By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis

In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new... View Details

Keywords: Cooperative Ownership; Growth and Development Strategy; Expansion; Market Entry and Exit; Alliances; Innovation and Management; Food and Beverage Industry; Europe; United Kingdom; Denmark

2008
Chapter

Conceptual Foundations of the Balanced Scorecard

By: Robert S. Kaplan

David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy

June 2013
Teaching Note

A Politician in a Leather Suit and the Paradox of Japanese Capitalism

By: Karthik Ramanna

Two lost decades later, capitalism in Japan embodies peculiar contradictions—preserving wealth and social stability in the face of declining economic power. Scant transparency in Japanese corporate practices plays an important role in this phenomenon. Sometimes... View Details

Keywords: Japan; Tokyo; Economic Systems; Corporate Accountability; Values and Beliefs; Fairness; Crime and Corruption; Civil Society or Community; Corporate Governance; Economic Slowdown and Stagnation; Tokyo