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  • All HBS Web  (5,294)
    • People  (23)
    • News  (1,295)
    • Research  (2,646)
    • Events  (33)
    • Multimedia  (60)
  • Faculty Publications  (1,791)
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  • Research Summary

Customer-Centric Marketing Strategy

By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
  • Research Summary

David and Goliath: Entering the Global Arena

By: Christopher A. Bartlett
This project involves a study of companies as they expand into the global competitive arena for the first time. In its first stage, it is focusing on companies from non-OECD countries as they deal with "the liability of origin" in their expansion into world markets... View Details
  • 16 Sep 2012
  • News

'Green' warrior says doing nothing has a cost, too

  • 03 Feb 2010
  • News

Leadership's Lost Decade

  • 08 Aug 2011
  • News

The Power of Negative Events in Your Startup

  • 08 Jul 2016
  • Video

Human-Centered Service Design Professor Ryan Buell

  • Program

Real Estate Management Program

succeed in a complex market by taking a holistic approach to real estate projects and addressing challenges from a cross-disciplinary perspective. As you examine sustainability goals, design considerations, financing strategies, industry... View Details
Keywords: Real Estate; Real Estate
  • 24 Jul 2019
  • Blog Post

Data-Driven and in Demand

After graduating at the University of Pennsylvania in 2012, Chloe Ho (MBA 2019) began her post-undergrad career in New York working for Morgan Stanley. While there, she served in a strategy and analytics role, working on projects for... View Details

    Geoffrey G. Jones

    Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

    Keywords: banking; beauty products; construction; consumer products; energy; entertainment; fashion; financial services; food; food processing; green technology; petroleum; service industry
    • January 1977
    • Case

    MRC, Inc. (Consolidated)

    By: Thomas R. Piper
    A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal... View Details
    Keywords: Corporate Strategy; Business Divisions; Capital Budgeting
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    Piper, Thomas R. "MRC, Inc. (Consolidated)." Harvard Business School Case 277-123, January 1977.
    • April 2006 (Revised November 2021)
    • Case

    Endesa Chile: Raising the Ralco Dam (A)

    By: Kathleen L. McGinn, Paula J. Laschober and Dina Pradel
    Endesa Chile, the largest electricity generation company in Chile, is building a major power plant on the Biobio River in Southern Chile. A historic conflict involving the indigenous people of the Biobio River, the Chilean government, and international conservation... View Details
    Keywords: Buildings and Facilities; Energy Generation; Government and Politics; Negotiation; Business and Community Relations; Natural Environment; Conflict and Resolution; Social Issues; Corporate Social Responsibility and Impact; Environmental Sustainability; Energy Industry; Chile
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    McGinn, Kathleen L., Paula J. Laschober, and Dina Pradel. "Endesa Chile: Raising the Ralco Dam (A)." Harvard Business School Case 906-014, April 2006. (Revised November 2021.)
    • April 2003 (Revised November 2003)
    • Case

    Creation of the European Union, The

    By: J. Gunnar Trumbull
    Describes the emergence of the European Union (EU). Focuses on a critical stage in European integration--the period in the early 1990s when member states negotiated the terms of the Maastricht Treaty. This agreement set in motion the project that would eventually lead... View Details
    Keywords: International Relations; Alliances; System; Negotiation Participants; Government and Politics; Agreements and Arrangements; Money; Cooperation; European Union
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    Trumbull, J. Gunnar. "Creation of the European Union, The." Harvard Business School Case 703-032, April 2003. (Revised November 2003.)
    • 27 Oct 2008
    • News

    Disruption, One Step at a Time

    • November 2004 (Revised July 2006)
    • Case

    Patrimonio Hoy

    By: Arthur I Segel, Michael Chu and Gustavo Herrero
    Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details
    Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico
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    Segel, Arthur I., Michael Chu, and Gustavo Herrero. "Patrimonio Hoy." Harvard Business School Case 805-064, November 2004. (Revised July 2006.)
    • June 2009
    • Case

    Plaza, the Logistics Park of Zaragoza

    In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for... View Details
    Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza
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    Watson, Noel H., and Santiago Kraiselburd. "Plaza, the Logistics Park of Zaragoza." Harvard Business School Case 609-113, June 2009.
    • December 2018 (Revised June 2020)
    • Case

    Creating the French Behavioral Insights Team

    By: Michael Luca, Ariella Kristal and Emilie Billaud
    This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence... View Details
    Keywords: Choice Architecture; Behavioral Economics; Experiments; Negotiation; Decision Making; Economics; Taxation; Entrepreneurship; Consumer Behavior; Public Administration Industry; Europe; France; Paris
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    Luca, Michael, Ariella Kristal, and Emilie Billaud. "Creating the French Behavioral Insights Team." Harvard Business School Case 919-015, December 2018. (Revised June 2020.)
    • 11 Jul 2012
    • News

    Software company wants all workers to know code

    • 14 Nov 2011
    • News

    Creating a Global Business Code

    • 07 Nov 2011
    • Working Paper Summaries

    Investment Cycles and Startup Innovation

    Keywords: by Ramana Nanda & Matthew Rhodes-Kropf
    • 05 Aug 2009
    • Working Paper Summaries

    Authority versus Persuasion

    Keywords: by Eric J. Van den Steen
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