Product Launch - Publications - Faculty & Research

24 Apr 2014
News

Mobile robots revolutionize order fulfillment

launch Kiva Systems in 2003. “We decided products that could walk and talk on their own would be the best way to solve the problem,” says Mountz, who continues as CEO of the company he sold to Amazon.com in... View Details

19 Feb 2013
News

Sam Adams: Now (finally) in a can

Keywords: beer; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

08 Dec 2020
Blog Post

2+2 Where Are They Now Spotlight: Brooke Carter (MBA 2019)

wanted to avoid. Where are you currently working? Can you describe your role? I am currently working as a Product Manager at Grammarly, the company behind the AI-powered writing assistant. I’ve been at the company for almost a year and... View Details

Rose Totino

Using her car as collateral, Totino secured a $1,500 loan to launch a pizza take-out restaurant in Minnesota. Since pizza was so new, Totino also had to bring samples of her product to the loan committee to... View Details

Keywords: Food & Tobacco

01 Dec 2020
News

Quantum Leap

different architectures, they lack a shared technical language, which makes it near impossible for anyone without a PhD in physics to access their potential. Aliro was launched to help dismantle some of these challenges, serving as a... View Details

Keywords: Jen McFarland Flint; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

October 2019 (Revised December 2019)
Supplement

Extend Fertility: Conceiving the Market for Egg Preservation (B)

By: Debora L. Spar and Olivia Hull

Keywords: Strategy; Information Technology; Business Startups; Entrepreneurship; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Health Industry

Citation

Purchase

05 Jun 2014
Blog Post

Learning to fail at HBS

truly getting my money’s worth (every dime of it!). The student body is as talented as it is diverse, and the professors’ excitement is explosive. With that as the backdrop, I’ve gotten the opportunity to explore Ghana while helping a banking client tap into an... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

23 May 2019
News

Marla Beck, MBA/MPA 1998

Group invests in Bluemercury 2012 M-61 skincare launched 2014 Appointed Entrepreneur-in-Residence, HBS 2015 Lune+Aster cosmetics launched 2015 Macy’s acquires Bluemercury 2019 Bluemercury opens its 195th... View Details

Keywords: Susan Young

01 Mar 2012
News

Shop Talk, Different Avenues

Retail, has nine outlet villages located throughout Europe. The company sees itself as not purely a landlord but as a partner that will work with tenants on product offering and assortment. Those who do well get more space; those who... View Details

Keywords: Julia Hanna; shopping; e-commerce; Clothing and Clothing Accessories Stores; Retail Trade

27 Jul 2023
Blog Post

Buy big, sell small

bus to restock. Their orders are relatively small, so they can’t negotiate on prices or credit terms,” adds Shruti, who watched her uncle’s kirana go out of business years ago due to issues with pricing and product selection. ApnaKlub... View Details

01 Jun 2012
News

New Venture Winner an Undercover Success

Washington, DC. Launched in 2011, Knock out!, which also makes products for men, uses a patented “No Trace” technology. “Entering the contest and presenting before the judges helped me to step back and... View Details

June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details

Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru

Citation

Educators

Purchase

business development, licensing, B2B marketing, product development and industry relations. Marty is currently an Independent board member (and Compensation Committee Chair) at Openbay which is simplifying automotive repair and service.... View Details

Keywords: Fitness & Sports;#68;#Transportation & Logistics;#20;#Ecommerce

01 Dec 2014
News

Creating the Shopping Experience of the Future

Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details

Keywords: Christine Lejeune; fashion; technology

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

prior to coming to Gap. She said that when the company launched walmart.com, the first thought was to literally replicate the store online. The company quickly learned that customers weren't willing to pay shipping costs on, say, toilet... View Details

Keywords: by Julie Jette; Consumer Products; Consumer Products

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

personality.” So how do firms increase the likelihood that their ads will go viral? For starters, they need to prioritize entertainment over facts and figures. To paraphrase an old campaign, these are not your father's Oldsmobile ads. "People no longer want a lot of... View Details

Keywords: by Carmen Nobel; Advertising

19 Oct 2011
News

A Good Look

Levy: Ingredients for beauty from an unlikely source. Photo courtesy Kerty Levy A company that manufactures the nutritional ingredients used in animal feed doesn’t seem like the most likely incubator for a beauty products division. But... View Details

Keywords: Health and Personal Care Stores; Retail Trade

Profile

Gopesh Mittal

While consulting with McKinsey & Co on industry projects ranging from education to energy utilities in India, Gopesh Mittal discovered a deep interest in one especially important field, health care. “I worked for a health care company that was View Details

01 Jun 2010
News

Sail Away

ROBB: A luxury home in every glamorous port. Glenn Koenig/Los Angeles Times Set to launch in 2013, the $1.1 billion Utopia will be a cruise ship with a difference: About half its cabins will be sold as private residences, ranging in price... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality; Real Estate

01 Jun 2014
News

Case Study: A Souped-Up Strategy

Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online... View Details

Publications