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Show Results For
- All HBS Web
(1,369)
- People (16)
- News (384)
- Research (582)
- Events (2)
- Multimedia (9)
- Faculty Publications (130)
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
spends millions or even billions in developing a product to reveal its costs," Buell says. Raw Honesty Appreciated Yet in the retail industry—and perhaps in other industries where customers may take for granted how much effort and money... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
encourage the continued patronage of customers. They allow retailers to gather data on customer behavior in order to decipher trends, appropriately reward loyalty, and influence shopping behavior. Loyalty schemes take many forms; some of... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
the life of the consumer. An important assumption of the perspective developed in this paper is that we can identify what is rational for consumers. There are strong views about the appropriateness of rationality as a criterion. I use... View Details
Keywords: by Max H. Bazerman
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
environments," Sahlman says. "It is an integrative course in which managers can learn to use the financial perspective to inform resource acquisition and allocation decisions." Today the Entrepreneurial Management unit includes five full... View Details
- 11 Dec 2007
- First Look
First Look: December 11, 2007
Publication:Northampton, Mass.: Edward Elgar, Inc., 2007 Abstract This set of insightful papers demonstrates the importance of historical perspectives in the study of entrepreneurship. By exploring the role of entrepreneurship in the... View Details
Keywords: Martha Lagace
- 28 May 2019
- News
A More Perfect Union
is creating a path for the next generation of business leaders to engage in nonpartisan political reform (photo by Stephen Voss) In 2017 Ballou-Aares cofounded the Leadership Now Project and left her position as a partner at Dalberg Advisors to serve as CEO. The idea... View Details
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
perspectives might the wealthy businessman draw on as he transitions from CEO to commander in chief? To get a better sense of the months ahead, The Gazette asked Harvard Business School (HBS) faculty members how Trump’s nearly 50 years of... View Details
Keywords: by Christina Pazzanese
- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
recklessly than they drive their own cars) becomes a real danger. Project sponsors may take excessive amounts of risk knowing the debt holders will bear most of the downside, yet will share almost none of the upside. Infrastructure... View Details
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
Making A Beautiful Planet was the most important thing I did as an astronaut, because so many people have seen it as an IMAX movie and will see it in the future. I came away from that experience thinking, you know, all is not lost. Earth is beautiful. But we need to... View Details
- 04 May 2018
- News
How to Win the Kentucky Derby
few days after this recording. In this episode of Skydeck, associate editor Julia Hanna spoke with Terry about what it felt like to be in the winner’s circle with Always Dreaming—and what it takes to make it there. READ MORE Julia Hanna:... View Details
Keywords: horse racing
- 03 May 2004
- Research & Ideas
Business History around the World
perspectives and make it accessible, in English, to a broader audience. Additionally, we felt that the moment was opportune for such a survey because the discipline of business history is at a crossroads. There are some researchers who... View Details
Keywords: by Cynthia Churchwell
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
Climate Stories Episode #14 – Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future Climate Story #14 examines sustainable manufacturing and retailing from the corporate board perspective of HBS alumna, Bonita Stewart (MBA... View Details
- 01 Oct 2002
- News
Dean Clark on Leadership, Educational Priorities, and Funding the Future
campus today, you can't help but be impressed by the diversity of our student body, which includes representatives from more than seventy countries. These students' life experiences and perspectives are unique, and they make our classroom... View Details
- 01 Sep 2006
- News
Light Years Ahead
strategic planning and new initiatives (1998–2005). Light became Acting Dean on August 1, 2005, upon the departure of Kim B. Clark, and Dean on April 24, 2006. While in graduate school at Harvard, Light met his future wife, Judy; they are the parents of two grown... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
when the ratio of government debt to total debt is higher; and ii) by firms with stronger balance sheets. Our theory provides a new perspective on the apparent ability of firms to exploit bond-market return predictability with their... View Details
Keywords: Martha Lagace
- 06 Dec 2021
- News
What's the Word?
In a year like no other, it makes sense that a handful of new words would pop up—and familiar terms would find a different spin and resonance. We asked HBS alumni and faculty to give their take on a few that will continue to make some... View Details
- 19 Aug 2008
- First Look
First Look: August 19, 2008
Author:Noel Watson Abstract In this paper we propose a perceptions framework for categorizing a range of inventory decision making that can be employed in a single-stage supply chain. We take the existence of a wide range of inventory... View Details
Keywords: Sean Silverthorne
- 13 Jul 2010
- First Look
First Look: July 13
case:http://cb.hbsp.harvard.edu/cb/product/110063-PDF-ENG The Credit Crisis of 2008: An Overview V.G. Narayanan, Fabrizio Ferri, and Lisa BremHarvard Business School Case 110-048 This case examines the causes and consequences of the credit crisis of 2008 from a... View Details
Keywords: Martha Lagace
- 06 Feb 2007
- First Look
First Look: February 6, 2007
the new product, taking into account the novel aspects of the RKS guitar. Alternatively, the company could find a marketing partner or license its novel design to a bigger player. Rich in descriptions of consumer behavior that enable a... View Details
Keywords: Martha Lagace