Publications

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Help - Alumni

are very helpful). Benefits & Resources Benefits Do HBS alumni receive special discounts on the Harvard Business Review ? FREE Online Access : Alumni receive online access to... View Details

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Apply to PRIMO - Doctoral

Program for Research in Markets & Organizations Apply to PRIMO 1ms HOW TO APPLY Applications for PRIMO 2025 will open in November 1, 2024, and close on February 1, 2025. All files must be uploaded as pdf files through the online... View Details

11 Sep 2017
Research & Ideas

Why Employers Favor Men

men perform better on average at certain tasks, according to the research paper When Gender Discrimination Is Not About Gender. The paper was written by Katherine B. Coffman and Christine L. Exley, both assistant professors at Harvard View Details

Keywords: by Dina Gerdeman

February 2017
Case

Dick's Sporting Goods

By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble

Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details

14 Nov 2023
Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

conclusion—professional social networks “may have potential benefits to companies, and not only to the individual,” says Frank Nagle, an assistant professor at Harvard Business School. “What we’re trying to say is there are many more jobs... View Details

Keywords: by Ben Rand

Program

Making Corporate Boards More Effective

into your business challenges and career decisions Who Should Attend This program is designed to meet the needs of board members, chairs, and directors of publicly traded and other established companies. This program is not a fit for... View Details

Program

Driving Nonprofit Performance and Innovation—Virtual

nonprofit organization—especially when tackling society's toughest challenges—senior executives and board members must prioritize assessment of organizational performance. In this live online program, you will explore how to align mission... View Details

16 Nov 2010
First Look

First Look: November 16, 2010

Users? Anita Elberse and Sunil GuptaHarvard Business School Case 510-053 In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for... View Details

Keywords: Sean Silverthorne

Web

Frequently Asked Questions - Doctoral

program (ex. Business Economics and Economics)? How do I do this? Applications for all of our interfaculty programs are processed by the Graduate School of Arts and Sciences. Applicants may apply up to three programs in any given year... View Details

17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

percent off bargain. Online retail giants, such as Temu and Shein, are known for regularly using this tactic, displaying crossed-out anchor prices along with deeply discounted sale prices. “Transparency goes a long way with customers.”... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail

20 Jun 2023
Research & Ideas

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

It doesn’t matter if you’re crafting a pitch for tech investors, consumers, or election-season voters. If you want your target audience to remember your message the next day, tell a story. That’s one of the findings of a new study by Thomas Graeber, assistant professor... View Details

Keywords: by Scott Van Voorhis

Program

Senior Executive Leadership Program—China

Summary Today's global business environment offers many exciting prospects for talented executives and ambitious organizations. To take full advantage of emerging opportunities in China and beyond, View Details

Web

Technology & Operations Management - Faculty & Research

opportunities, the private sector must play a pivotal role in both adaptation and mitigation efforts. This article discusses the new Harvard Business School Online course, View Details

February 2021
Article

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

By: Ryan W. Buell and Basak Kalkanci

Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details

Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception

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Find at Harvard

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Research Community - Doctoral

Research Community Innovative Research, Lasting Relationships Harvard Business School invests more than $140 million in research annually—more than any other school. These funds give researchers at the School the freedom, flexibility, and... View Details

March 2003 (Revised October 2003)
Case

Mercury Rising: Knight Ridder's Digital Venture

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry

February 2013
Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas

The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details

Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Sports Industry

August 2022
Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas

In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details

January 2018 (Revised March 2020)
Case

SAP: Branding in the Digital Age

By: Das Narayandas and Amram Migdal

By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details

Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry