Publications

02 Oct 2007
First Look

First Look: October 2, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808017 PublicationsCreativity in Product Development Authors:Lee Fleming and Santiago Mingo Publication:In Handbook of New View Details

Keywords: Martha Lagace

June 2018 (Revised January 2020)
Case

Voice War: Hey Google vs. Alexa vs. Siri

By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja

By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details

Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry

11 Apr 2011
News

Teaching a 'Lean Startup' Strategy

January 2013
Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley

The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details

Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry

January 8, 2025
Article

Why Retailers Are Turning to Third-Party Marketplaces

By: Antonio Moreno

Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details

Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry

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Jun 2016
Video

Video: Fixing America’s Talent Supply Chain

a record number of positions. Professor Joseph Fuller suggests that resolving this paradox will require education institutions and employers to adopt a new approach to skills training. View Details

May 2005 (Revised April 2006)
Background Note

Note on Innovation Diffusion: Rogers' Five Factors

By: John T. Gourville

Reviews Everett Rogers' Five Factors of product adoption. These factors help explain why some products diffuse rapidly and some slowly or not at all. View Details

Keywords: Technology Adoption; Innovation and Invention

September 2003 (Revised February 2004)
Case

Electronic Arts: The Blockbuster Strategy

Describes the process that the firm employs to allocate resources to new product development projects. Examines whether the firm can sustain its competitive advantage given its existing game design process. View Details

Keywords: Resource Allocation; Competitive Advantage; Decision Making; Product Development; Video Game Industry

May 1997 (Revised March 1998)
Case

Teradyne: Managing Disruptive Change

By: Joseph L. Bower

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Product Development; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

January 1995
Case

3M: Profile of an Innovating Company

By: Christopher A. Bartlett and Afroze A Mohammed

Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to... View Details

Keywords: Organizational Change and Adaptation; Competitive Advantage; Organizational Culture

July 1988 (Revised May 1995)
Case

Du Pont's Artificial Intelligence Implementation Strategy

Describes Du Pont's attempt to follow a "small is beautiful" type approach toward implementing expert systems technology. Intended to illustrate that there is no "one right way" to implement expert systems and that the small systems approach can be a viable strategy... View Details

Keywords: Technology Adoption; Business Strategy

02 Jul 2012
News

Respecting employees can boost bottom line

February 2018
Case

Vodafone: Managing Advanced Technologies and Artificial Intelligence

By: William R. Kerr and Emer Moloney

Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and artificial intelligence—CEO Vittorio Colao reflected on how he should change the... View Details

Keywords: Technological Innovation; Management; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Opportunities; Telecommunications Industry

Research Summary

Information Technology and Vertical Integration: Evidence from Plant-level Data (with Chris Forman)

We study the relationship between different margins of information technology (IT) use and vertical integration using plant-level data from the U.S. Census of Manufactures. Focusing on the short-run decision of whether to allocate production output to downstream plants... View Details

June 2023
Case

Barton Malow: Building From the Top-Down

By: Hise O. Gibson and Alicia Dadlani

In 2023, Detroit-based Barton Malow completed the first high-rise building in the U.S. built from the top-down using LIFTbuild, a patented methodology that aimed to make construction safer and more efficient. By completing building work at ground level and then... View Details

Keywords: Growth and Development Strategy; Innovation and Invention; Construction Industry

20 Feb 2018
News

Electronic health records don’t cut administrative costs

Research Summary

- The new social production of knowledge in the social sciences and management. View Details

October 1990 (Revised August 2009)
Case

Cambridge Software Corporation

Cambridge Software Corp. must decide whether or not to offer multiple versions of a new software product. The firm has identified five market segments for the software and is deciding which, if any, of three product versions (a high end "industrial" version, a... View Details

Keywords: Software; Decision Making; Product Marketing; Information Technology Industry