Media and Broadcasting Industry - Publications - Faculty & Research

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

Gamble and IBM have learned to do this—others can learn as well. In a similar way there is concern about loss of secrecy. The reality in most industries is that most firms have a reasonably good idea about... View Details

Keywords: by Sean Silverthorne; Technology

27 May 2014
First Look

First Look: May 27

Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today... View Details

Keywords: Sean Silverthorne

28 May 2019
News

What I Do: Gordon Medenica (MBA 1979)

lottery and gaming for the State of Maryland. A media executive earlier in his career, including 16 years at the New York Times Company, Medenica was drawn by the scale of an View Details

Keywords: Ryan Jones; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

06 Dec 2011
First Look

First Look: Dec. 6

or Calamity? Aldo Musacchio and Stephen J. GoldsteinHarvard Business School Case 712-004 This case describes the recent boom in Brazil and recent developments in the private equity View Details

Keywords: Sean Silverthorne

27 Jun 2017
Blog Post

Why I Would Have Applied to the MS/MBA: Engineering Sciences Program

'Boston' experience than most MBAs - I lived in Boston for eight years between my undergrad, my MBA, and starting a company in between. At various points in those eight years, I worked with groups in and around SEAS View Details

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

to advertise when media stories of trips and bonuses remind consumers of their extravagance and malfeasance? For consumers to change banks is burdensome but they can easily... View Details

Keywords: by John Quelch; Banking; Financial Services

Profile

Kaki Ettinger

School experience shaped your goals & career path? HBS greatly deepened my understanding of markets, industries and the roles that different functional specialists play at the types of companies I was... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of the University of Maryland... View Details

Keywords: by Julia Hanna; Media & Broadcasting; Media & Broadcasting

August 2007 (Revised February 2013)
Teaching Note

Oprah Winfrey (TN)

By: Nancy F. Koehn, Marya Besharov, Katherine Miller and Nora Khan

Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry

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14 Nov 2007
First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Internet, View Details

Keywords: Martha Lagace

February 2020
Supplement

Fake News at DER SPIEGEL (B): The Commission’s Recommendations

By: Aiyesha Dey, Jonas Heese and Tonia Labruyere

Supplements the (A) case. View Details

Keywords: Accounting; Corporate Governance; Crisis Management; Media; Journalism and News Industry; Germany

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March 2024
Case

Katharine Graham: Changing the World

By: Robert Simons and Shirley Sun

This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death... View Details

Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; Work-Life Balance; News; Newspapers; Media; Gender; Publishing Industry

Citation

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March 2005
Teaching Note

Must Zee TV (TN)

By: Bharat N. Anand

Teaching Note to (9-700-122). View Details

Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry

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12 Dec 2006
First Look

First Look: December 12, 2006

than forty high-profile moves and interviewed team leaders in multiple industries and countries to examine the risks and opportunities that lift... View Details

Keywords: Martha Lagace

06 May 2008
First Look

First Look: May 6, 2008

business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital View Details

Keywords: Martha Lagace

05 Jul 2011
News

Driving Innovation

joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a... View Details

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

01 Feb 1998
News

Running Up the Score

of big money in the world of sports seems to have aggravated public disenchantment with many aspects of the professional game, from high ticket prices to athletes' personal behavior. That does not bode well long term for an industry that... View Details

Keywords: Garry Emmons

14 Oct 2013
Research & Ideas

Time that Government Reopens for Business

stimulative enough—and they were worried about their reelection prospects. Now you've got a world capital market that is acutely sensitive about what the Fed does. One thing underreported in the media is that when the Fed flooded the US... View Details

Keywords: by Jim Aisner