Publications

13 May 2016
News

A billion prices can't be wrong

Web

Laying Down the Principles: Management - Railroads and the Transformation of Capitalism | Harvard Business School/title>

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The... View Details

June 2024
Teaching Note

Roku 2021

By: David B. Yoffie

Teaching Note for HBS Case No. 721-480. This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and... View Details

Keywords: Technology; Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Organizational Change and Adaptation; Media and Broadcasting Industry

March 2006 (Revised February 2007)
Case

Massive Incorporated (A)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

last day of class this past spring, "everyone did a double take," Koehn recalls. Oprah Winfrey was in the house. How the icon of daytime television and chief executive of a major media empire came... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

29 May 2017
Blog Post

The Diverse Community at HBS

Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job View Details

12 Oct 2017
News

Telemundo: The Fastest Growing TV Network in the United States

28 Nov 2016
News

Digital Change: Lessons from the Newspaper Industry

27 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

Walking into Harvard Business School as friends, roommates, and colleagues in 2017, Henri Pierre-Jacques (MBA 2019) and Jarrid Tingle (MBA 2019) already knew each other well. What they didn’t know yet was... View Details

June 2019
Teaching Note

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett

Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note... View Details

Keywords: Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning

July 1998 (Revised February 2004)
Case

The Pellegrins (A)

By: John A. Davis

A father and son working together in their family-owned publishing company are at a decision point because the son feels he is ready to become president at the age of 31. View Details

Keywords: Decisions; Management Succession; Family and Family Relationships; Family Ownership; Publishing Industry

October 1998 (Revised May 2001)
Case

Preview Travel (A)

By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller

Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details

Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States

14 Jun 2016
News

After Mass Shootings, It’s Often Easier to Buy a Gun

July 1993 (Revised June 2000)
Case

Harlequin Romances-Poland (A)

By: John A. Quelch

Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details

Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland

27 May 2015
News

Companies ignore ‘customer avengers’ at their peril

October 1976 (Revised June 1993)
Case

Sunkist Growers, Inc.

By: Stephen A. Greyser and John A. Quelch

A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details

Keywords: Marketing Strategy; Marketing Communications; Advertising

21 Jul 2020
Video

Shirley Zinn

Shirley Zinn explains why she resigned from the Board of Cricket South Africa in 2019 to protest about poor corporate governance and media censorship. The CEO was dismissed shortly... View Details

March 2021
Supplement

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany