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Show Results For
- All HBS Web
(1,662)
- People (10)
- News (294)
- Research (1,087)
- Events (1)
- Multimedia (5)
- Faculty Publications (764)
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of the University of Maryland... View Details
- March 1989
- Supplement
Philips In-Car Entertainment (C)
By: F. Warren McFarlan and H. Jeff Smith
McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (C)." Harvard Business School Supplement 189-155, March 1989.
John Ringling North
After working in the financial sector for several years, North joined his family's business in the middle of a post-depression upheaval. With his shrewd business skills, North successfully guided the company out of debt, and went on to... View Details
Keywords: Entertainment & Broadcast Media
Desiderio A. Arnaz
In 1951, Desi Arnaz and Lucille Ball first telecasted their situation comedy - “I Love Lucy,” which was an overnight sensation. Desilu Productions literally created the phenomenon of reruns. Selling the rerun rights of “I Love Lucy” to... View Details
Keywords: Entertainment & Broadcast Media
Robert E. (Ted) Turner
Taking over his father’s outdoor advertising company in 1963, he immediately began expanding it beyond its core billboard business, acquiring Atlanta television’s Channel 17. Securing programming from national networks, showing “light hearted” fanfare to contrast the... View Details
Keywords: Entertainment & Broadcast Media
Adolph Zukor
these investments, produced dozens of highly successful films. In 1949, Paramount was forced to divest itself of the theatre chain business, but an undaunted Zukor moved on to his next challenge, capitalizing on the growing television industry, View Details
Keywords: Entertainment & Broadcast Media
Mervyn E. Griffin, Jr.
Griffin co-produced and owned his own talk show - “The Merv Griffin Show,” which during the early 1980s was aired on 115 stations in the U.S. and Canada. “Wheel of Fortune,” Griffin’s most successful show,... View Details
Keywords: Entertainment & Broadcast Media
Lee Shubert
Shubert and his brothers broke the Klaw-Erlanger Syndicate which controlled 95 percent of all theaters in the United States at the turn of the century. Beginning with a few theaters in New York and... View Details
Keywords: Entertainment & Broadcast Media
- June 2019
- Teaching Note
The National Hockey League
By: Robert F. Higgins and John Masko
Teaching Note for HBS No. 819-036. View Details
Keywords: Sports; Media; Multinational Firms and Management; Expansion; Strategy; Sports Industry; United States; Canada
- 27 May 2014
- First Look
First Look: May 27
Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today... View Details
Keywords: Sean Silverthorne
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
development of the U.S. railroad industry in the latter half of the 19th century. Al went straight to the sources and expanded upon them in a series of important articles in the Business History Review. That... View Details
Keywords: by Jim Aisner
- 30 May 2016
- Blog Post
Meet the HBS Sound Society
Coachella. Finally, we co-hosted an amazing event with the Entertainment & Media Club that featured a performance by the band COLDCALL. We sold several hundred tickets to their performance at Middle East Downstairs, View Details
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
creatives." Stefan Sonnenfeld, for instance, is a digital colorist, a kind of artist who didn't exist 10 years ago and is now in great demand. He works for Ascent Media Group. All the directors want to... View Details
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
to advertise when media stories of trips and bonuses remind consumers of their extravagance and malfeasance? For consumers to change banks is burdensome but they can easily... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
Canadian culture, all Canadian measurements are in hockey rink units, or HRUs.) Social media activity was intense, and consumers even organized Double Down "Bro Downs" where men competed to see who... View Details
Keywords: Re: Michael I. Norton
- 14 May 2007
- Research & Ideas
The Key to Managing Stars? Think Team
naturally become increasingly concerned that they attract, leverage, and retain the best knowledge workers. In addition, our culture is very enamored of stars and with the idea that extraordinary talent... View Details
Keywords: by Martha Lagace
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
Gamble and IBM have learned to do this—others can learn as well. In a similar way there is concern about loss of secrecy. The reality in most industries is that most firms have a reasonably good idea about... View Details
- December 2006
- Supplement
Michael Jemal, CEO, Haier America--video
By: Tarun Khanna and Krishna G. Palepu
Khanna, Tarun, and Krishna G. Palepu. "Michael Jemal, CEO, Haier America--video." Harvard Business School Video Supplement 707-801, December 2006.
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
invitation-only conferences are convened every few years (the one before this one was in 1995); the idea is to bring together a critical mass of the best thinkers in these industries for an intense session of discussion View Details
- 15 Mar 2016
- First Look
March 15, 2016
Aaron K., and Michael W. Toffel Abstract—Several CEOs are receiving significant media attention for taking public positions on controversial social and environmental issues... View Details