Filter Results:
(3,014)
Show Results For
- All HBS Web
(3,014)
- People (24)
- News (825)
- Research (1,597)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,100)
Show Results For
- All HBS Web
(3,014)
- People (24)
- News (825)
- Research (1,597)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,100)
- Web
Events - Creating Emerging Markets
to generate new repositories of primary data in the current age of digital media and audio-visual technologies. A Panel was devoted to showing how the CEM database was generating new insights into entrepreneurship, economic growth, and... View Details
- 15 Dec 2023
- News
The Musts of 2023
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their hearts. And their answers ran... View Details
- March 2023 (Revised June 2023)
- Case
Metaverse Wars
By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details
Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption
Wu, Andy, David B. Yoffie, and Matt Higgins. "Metaverse Wars." Harvard Business School Case 723-431, March 2023. (Revised June 2023.)
- 01 Mar 2024
- News
Unlocking the Power of Community
these customer-friendly terms: “Let’s make this experience first. The explanation can come later. Or never,” Fung says. For sports media brand Bleacher Report and the basketball fans who watch the cable channel TNT, that Web3-enabled... View Details
Keywords: April White
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of... View Details
- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
growth stage (Series B+), early stage (pre-Seed - Series A), climate (Series B+, with a focus on energy and mobility), or media and journalism. Interns complete two projects over the summer, in addition to sourcing and evaluating... View Details
- 01 Jun 2004
- News
Runner-Up and Lovin’ It
told Greta Van Susteren of Fox News (April 16, 2004). “I’ll be doing endorsements, book deals, et cetera.” He’s also planning to launch a media company and looking to raise $5 to $20 million for the start-up over the next year. Then... View Details
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
is an arrangement in which the seller is paid based on the actual performance of its product or service. It is becoming much more popular. In the advertising industry, agencies had been traditionally paid 15 percent of the cost of the View Details
- 04 Jan 2022
- What Do You Think?
Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?
legal dispute and negative publicity at a precarious time. Employee sexual harassment allegations at McDonald’s were reaching the media along with efforts to get McDonald’s and its franchisees to raise starting pay to $15 per hour. The... View Details
Keywords: by James Heskett
- 05 Apr 2004
- Research & Ideas
Six Ways to Build Trust in Negotiations
also offer other forms of evidence of past success in similar relationships, such as media or trade reports. 3. Make dependence a factor The more dependent you are on someone, the more willing you'll be to trust her. This phenomenon plays... View Details
Keywords: by Deepak Malhotra
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
power mapping. Through the work and life experiences you expose yourself to, the books you read, the media you consume, the practice of self reflection, you can see the world as a web of interdependencies, such that our power is someone... View Details
Keywords: by Jay Fitzgerald
- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
essential to evaluate methods for measuring discrimination and associated design changes over time. About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: RyanJLane]... View Details
- 04 Oct 2011
- Working Paper Summaries
Reviews, Reputation, and Revenue: The Case of Yelp.com
- 31 Aug 2007
- Working Paper Summaries
Exclusivity and Control
- 29 Aug 2022
- Op-Ed
Income Inequality Is Rising. Are We Even Measuring It Correctly?
world, is released by statistics bureaus in multiple countries, and is commonly discussed in news media and policy discussions alike. In our paper, recently published in Nature Human Behaviour, we argue that researchers and policymakers... View Details
- Web
Your Alumni Community - Alumni
for a story, would like to submit a letter to the editor, or just want to send us a note, please do. We'd love to hear from you. Social Media Feeds Hi everyone! I’m Noah, a rising second-year at HBS and a summer intern at DaVita—a leading... View Details
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
suppressed the ad hominem insults, and peaked at the right time, confounding the pollsters and media pundits. In every recent speech, he repeated the same messages, inviting voters to imagine the future if they bought into the promises of... View Details
Keywords: by John A. Quelch
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before, during, and after the airing of the... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle.... View Details
Keywords: by Susan Young
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and... View Details
Keywords: Carmen Nobel