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  • All HBS Web  (3,014)
    • People  (24)
    • News  (825)
    • Research  (1,597)
    • Events  (15)
    • Multimedia  (41)
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Show Results For

  • All HBS Web  (3,014)
    • People  (24)
    • News  (825)
    • Research  (1,597)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,100)
← Page 62 of 3,014 Results →
  • 21 Oct 2013
  • Working Paper Summaries

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

Keywords: by Isao Okada & Stephen A. Greyser; Sports
  • Web

The Art of American Advertising: 1865 - 1910

printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details
  • November 2018 (Revised February 2019)
  • Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick
In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details
Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel
Citation
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Ofek, Elie, and Sarah Gulick. "Israel at 70: Is it Possible to (re)Brand a Country?" Harvard Business School Case 519-006, November 2018. (Revised February 2019.)

    Daniel Rabetti

    Professor Rabetti is a financial economist from São Paulo, Brazil, with a Ph.D. in Business from Tel Aviv University. He joined the National University of Singapore (NUS) Business School in 2023 as the S. Dhanabalan Chair in Quantitative Studies and an Assistant... View Details

    • 06 Aug 2019
    • Cold Call Podcast

    Super Bowl Ads Sell Products, but Do They Sell Brands?

    I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before, during, and after the airing of the... View Details
    Keywords: Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting
    • July 2017
    • Case

    Magpie: Developing and Using Buyer Personas

    By: Frank V. Cespedes
    The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
    Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
    Citation
    Educators
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    Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
    • 11 Mar 2019
    • Research & Ideas

    Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

    again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young consumers. The Israeli nonprofit Vibe... View Details
    Keywords: by Danielle Kost; Tourism
    • Portrait Project

    Carlton Burrell

    pride in my hometown – move from “the border” to Compton. Instead, “talking proper” and “dressing like a white boy” created doubt. Poetic justice. You see, Compton is more than the mainstream media portrayal of graffiti-laden walls... View Details
    • 05 Apr 2004
    • Research & Ideas

    Six Ways to Build Trust in Negotiations

    also offer other forms of evidence of past success in similar relationships, such as media or trade reports. 3. Make dependence a factor The more dependent you are on someone, the more willing you'll be to trust her. This phenomenon plays... View Details
    Keywords: by Deepak Malhotra
    • 11 May 2023
    • News

    How FOMO Became a Fixture

    It's rare for a day to go by when the term FOMO (short for "fear of missing out") isn't shared on TV, social media, or any other media we consume. But where did FOMO come from? In this interview, Patrick McGinnis (MBA 2004), shares the... View Details
    • Fast Answer

    Resources for Investment Management and Financial Analysis

    news. S&P Capital IQ Pro News, data, and analysis covering a selection of industries, with strong coverage on financials, energy, materials (including metals and mining), insurance, Tech, Media and Telecom (TMT) and more.... View Details
    • Web

    A Pathway to Pursue Aspirations | Social Enterprise | Harvard Business School

    people. And I really liked the media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance and... View Details
    • 03 Jan 2023
    • Cold Call Podcast

    Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?

    Keywords: Re: Christina M. Wallace; Media & Broadcasting; Media & Broadcasting
    • Web

    Brian Kenny | About

    and implementation of the School’s marketing, communications and public relations efforts around the world. Working with the Dean’s executive team and HBS faculty, Brian oversees the alignment of branding, marketing, and media relations... View Details
    • 04 Jan 2022
    • What Do You Think?

    Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?

    legal dispute and negative publicity at a precarious time. Employee sexual harassment allegations at McDonald’s were reaching the media along with efforts to get McDonald’s and its franchisees to raise starting pay to $15 per hour. The... View Details
    Keywords: by James Heskett
    • Web

    Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

    growth stage (Series B+), early stage (pre-Seed - Series A), climate (Series B+, with a focus on energy and mobility), or media and journalism. Interns complete two projects over the summer, in addition to sourcing and evaluating... View Details
    • Web

    Demonstration Policy | About

    event. Photography, Audio and Video Recording, and Media Capturing content, images, or conversations, including photography, audio, video, and live streaming, must comply with the Photographing and Filming on Harvard Property policy and... View Details
    • 01 Jun 2004
    • News

    Runner-Up and Lovin’ It

    told Greta Van Susteren of Fox News (April 16, 2004). “I’ll be doing endorsements, book deals, et cetera.” He’s also planning to launch a media company and looking to raise $5 to $20 million for the start-up over the next year. Then... View Details
    Keywords: The Apprentice; Corporate Services
    • 21 Jul 2022
    • Research & Ideas

    Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

    speculation. How to follow the ‘stimmy’ money There’s no direct way to track how stimulus funds went from American pockets into the market, so researchers looked at a wide range of signals, including surveys, US Census and Treasury data, social View Details
    Keywords: by Rachel Layne; Financial Services
    • 26 Sep 2011
    • HBS Case

    HBS Cases: Lady Gaga

    Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of... View Details
    Keywords: by Carmen Nobel; Entertainment & Recreation; Music
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