Publications

Web

Hidden Workers, Part-Time Potential - Managing the Future of Work

are more loyal and perform better on several key metrics compared to traditional sources of talent. With many companies facing a talent shortage, hiring these hidden workers may be the solution. Read the report Media Coverage 6 Career... View Details

August 2015 (Revised June 2019)
Case

Shonda Rhimes' ShondaLand

By: Anita Elberse and Henry McGee

In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge... View Details

Keywords: Entertainment; Television; Broadcasting; Creative Industries; Television Industry; Product Portfolio Management; Superstar; Talent Management; Television Entertainment; Media; Creativity; Marketing; Talent and Talent Management; Personal Development and Career; Media and Broadcasting Industry; United States

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

power mapping. Through the work and life experiences you expose yourself to, the books you read, the media you consume, the practice of self reflection, you can see the world as a web of interdependencies, such that our power is someone... View Details

Keywords: by Jay Fitzgerald

Web

Capturing & Disseminating Video/Photography During Course Activities | About

of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media) content, images, or conversations that... View Details

02 May 2017
First Look

First Look at New Research: May 2, 2017

showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and... View Details

Keywords: Carmen Nobel

24 May 2017
News

David G. Bradley, MBA 1977

2016 The Atlantic awarded Magazine of the Year Chairman, Atlantic Media David Bradley sits at an Arlington, Virginia, diner, his papers spread out in front of him. Dapper and courteous, he evokes a different era as he takes notes on index... View Details

Keywords: Susan Young

12 Aug 2020
Research & Ideas

Why Investors Often Lose When They Sue Their Financial Adviser

School Working Knowledge. HBS Digital Media Producer Amelia Kunhardt produced the video interview. [Image: kuri2000 ] Related Reading The Startling Percentage of Financial Advisors with Misconduct Records A Politician's Investment... View Details

Keywords: by Danielle Kost; Financial Services

01 Sep 2022
What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

stimulate debate about important issues in a community whose media were controlled at the time by one family with one point of view. It got me on a list prepared by an alumnus (and ignored by the person to whom he sent it, the President... View Details

Keywords: Re: James L. Heskett

01 Dec 2023
News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

01 Dec 2023
News

Happier-ness at Work

Professor Arthur Brooks and Oprah Winfrey get the good news/bad news out of the way on page 5 of their new book, Build the Life You Want: The Art and Science of Getting Happier. “If the secret to total happiness existed, we would have all found it by now,” they write.... View Details

Keywords: Publishing Industries (except Internet); Information

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before, during, and after the airing of the... View Details

Keywords: Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

September 2023 (Revised October 2023)
Case

Mohamed Salah

By: Anita Elberse and Taher El Moataz Bellah

In June 2022, Mohamed Salah, one of the world’s best soccer players, and his lawyer and advisor Ramy Abbas Issa were in ongoing discussions with top English Premier League club Liverpool FC about a new playing contract for Salah. Arguably the Arab world’s biggest... View Details

Keywords: Soccer; Football; Superstars; General Management; Sports; Entertainment; Media; Marketing; Strategy; Compensation and Benefits; Contracts; Negotiation Participants; Negotiation Process; Sports Industry; England

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States