Media - Publications - Faculty & Research

21 Oct 2013
Working Paper Summaries

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

Keywords: by Isao Okada & Stephen A. Greyser; Sports

Web

The Art of American Advertising: 1865 - 1910

printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

Citation

Educators

Purchase

Professor Rabetti is a financial economist from São Paulo, Brazil, with a Ph.D. in Business from Tel Aviv University. He joined the National University of Singapore (NUS) Business School in 2023 as the S. Dhanabalan Chair in Quantitative Studies and an Assistant... View Details

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before, during, and after the airing of the... View Details

Keywords: Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

Citation

Educators

Purchase

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young consumers. The Israeli nonprofit Vibe... View Details

Keywords: by Danielle Kost; Tourism

Portrait Project

Carlton Burrell

pride in my hometown – move from “the border” to Compton. Instead, “talking proper” and “dressing like a white boy” created doubt. Poetic justice. You see, Compton is more than the mainstream media portrayal of graffiti-laden walls... View Details

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

also offer other forms of evidence of past success in similar relationships, such as media or trade reports. 3. Make dependence a factor The more dependent you are on someone, the more willing you'll be to trust her. This phenomenon plays... View Details

Keywords: by Deepak Malhotra

11 May 2023
News

How FOMO Became a Fixture

It's rare for a day to go by when the term FOMO (short for "fear of missing out") isn't shared on TV, social media, or any other media we consume. But where did FOMO come from? In this interview, Patrick McGinnis (MBA 2004), shares the... View Details

Fast Answer

Resources for Investment Management and Financial Analysis

news. S&P Capital IQ Pro News, data, and analysis covering a selection of industries, with strong coverage on financials, energy, materials (including metals and mining), insurance, Tech, Media and Telecom (TMT) and more.... View Details

Web

A Pathway to Pursue Aspirations | Social Enterprise | Harvard Business School

people. And I really liked the media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance and... View Details

03 Jan 2023
Cold Call Podcast

Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?

Keywords: Re: Christina M. Wallace; Media & Broadcasting; Media & Broadcasting

Web

Brian Kenny | About

and implementation of the School’s marketing, communications and public relations efforts around the world. Working with the Dean’s executive team and HBS faculty, Brian oversees the alignment of branding, marketing, and media relations... View Details

04 Jan 2022
What Do You Think?

Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?

legal dispute and negative publicity at a precarious time. Employee sexual harassment allegations at McDonald’s were reaching the media along with efforts to get McDonald’s and its franchisees to raise starting pay to $15 per hour. The... View Details

Keywords: by James Heskett

Web

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

growth stage (Series B+), early stage (pre-Seed - Series A), climate (Series B+, with a focus on energy and mobility), or media and journalism. Interns complete two projects over the summer, in addition to sourcing and evaluating... View Details

Web

Demonstration Policy | About

event. Photography, Audio and Video Recording, and Media Capturing content, images, or conversations, including photography, audio, video, and live streaming, must comply with the Photographing and Filming on Harvard Property policy and... View Details

01 Jun 2004
News

Runner-Up and Lovin’ It

told Greta Van Susteren of Fox News (April 16, 2004). “I’ll be doing endorsements, book deals, et cetera.” He’s also planning to launch a media company and looking to raise $5 to $20 million for the start-up over the next year. Then... View Details

Keywords: The Apprentice; Corporate Services

21 Jul 2022
Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

speculation. How to follow the ‘stimmy’ money There’s no direct way to track how stimulus funds went from American pockets into the market, so researchers looked at a wide range of signals, including surveys, US Census and Treasury data, social View Details

Keywords: by Rachel Layne; Financial Services

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

Publications