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Show Results For
- All HBS Web
(3,014)
- People (24)
- News (825)
- Research (1,597)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,100)
- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
essential to evaluate methods for measuring discrimination and associated design changes over time. About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: RyanJLane]... View Details
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- October 2020 (Revised July 2023)
- Case
The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution
By: David J. Collis
This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix. View Details
Keywords: Disney; Streaming; Corporate Strategy; Mergers and Acquisitions; Distribution; Competitive Strategy; Vertical Integration; Media and Broadcasting Industry
Collis, David J. "The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution." Harvard Business School Case 721-408, October 2020. (Revised July 2023.)
- 29 Aug 2022
- Op-Ed
Income Inequality Is Rising. Are We Even Measuring It Correctly?
world, is released by statistics bureaus in multiple countries, and is commonly discussed in news media and policy discussions alike. In our paper, recently published in Nature Human Behaviour, we argue that researchers and policymakers... View Details
- Web
Your Alumni Community - Alumni
for a story, would like to submit a letter to the editor, or just want to send us a note, please do. We'd love to hear from you. Social Media Feeds Hi everyone! I’m Noah, a rising second-year at HBS and a summer intern at DaVita—a leading... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before, during, and after the airing of the... View Details
- Research Summary
Current Research
By: Leslie K. John
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
suppressed the ad hominem insults, and peaked at the right time, confounding the pollsters and media pundits. In every recent speech, he repeated the same messages, inviting voters to imagine the future if they bought into the promises of... View Details
Keywords: by John A. Quelch
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young consumers. The Israeli nonprofit Vibe... View Details
- Portrait Project
Carlton Burrell
pride in my hometown – move from “the border” to Compton. Instead, “talking proper” and “dressing like a white boy” created doubt. Poetic justice. You see, Compton is more than the mainstream media portrayal of graffiti-laden walls... View Details
- 03 Jan 2023
- Cold Call Podcast
Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?
- Web
A Pathway to Pursue Aspirations | Social Enterprise | Harvard Business School
people. And I really liked the media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance and... View Details
- Web
Brian Kenny | About
and implementation of the School’s marketing, communications and public relations efforts around the world. Working with the Dean’s executive team and HBS faculty, Brian oversees the alignment of branding, marketing, and media relations... View Details
- 2009
- Working Paper
Negotiating the Path of Abraham
By: Kimberlyn Leary, James K. Sebenius and Joshua Weiss
In the face of daunting barriers, the Abraham Path Initiative envisions uncovering and revitalizing a route of cultural tourism that follows the path of Abraham and his family some 4,000 years ago across the Middle East. It begins in the ancient ruins of Harran, in... View Details
Keywords: Development Economics; Social Entrepreneurship; Negotiation; Business and Community Relations; Business and Government Relations; Religion; Environmental Sustainability; Tourism Industry; Middle East
Leary, Kimberlyn, James K. Sebenius, and Joshua Weiss. "Negotiating the Path of Abraham." Harvard Business School Working Paper, No. 10-049, December 2009.
- February 2008 (Revised December 2011)
- Case
Weber Shandwick: The Client Relationship Leader Program
By: Robert G. Eccles and Kerry Herman
In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details
Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry
Eccles, Robert G., and Kerry Herman. "Weber Shandwick: The Client Relationship Leader Program." Harvard Business School Case 408-077, February 2008. (Revised December 2011.)
- Web
Baker Library / Bloomberg Center | About
north-facing façade was restored, existing faculty offices were updated, and 30 new faculty offices were added. The updates incorporated modern digital media and resources, while creating accessible, environmentally controlled storage... View Details
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
which combined all of Martha's business interests into a single, integrated, synergistic company. What has your business strategy been at MSLO? A key piece has been building a core creative and editorial content that we spin out across all of the View Details
- 04 Oct 2011
- Working Paper Summaries
Reviews, Reputation, and Revenue: The Case of Yelp.com
- 31 Aug 2007
- Working Paper Summaries