Market Power - Publications - Faculty & Research

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing... View Details

Keywords: by James Heskett

June 2009
Article

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton

Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details

Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence

Citation

Find at Harvard

Read Now

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

Howard L. Aller

Aller led American Power and Light during the height of its growth. Under his leadership, the company functioned as an umbrella organization for over 20 regional utility providers in the West and posted exceptional View Details

Keywords: Utilities & Energy

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

to recruit the best distributors, and to capture market share from weaker, local competitors. Selling the American dream has paid off handsomely. Eight of the ten most valuable brands in the world, according to the Interbrand consultancy,... View Details

Keywords: by Sean Silverthorne

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a... View Details

Keywords: by Youngme Moon

01 Sep 2014
News

HBS Faculty Explore Ideas Around the World

Professor Geoffrey Jones, a passionate advocate of the power of history to inform the next generation of business leaders, has answered this challenge with the Creating Emerging Markets project. Jones, the... View Details

Keywords: faculty research

01 Sep 2010
News

Together Again

The powerful lure of some fifty HBS and Harvard faculty presentations, section parties, and gala events — not to mention renewing old friendships — drew more than 3,000 alumni and guests from seven MBA classes to campus for spring... View Details

Keywords: reunion

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

18 Apr 2005
Research & Ideas

Selling Luxury to Everyone

everybody is getting into the cosmetic business.— Tyler Morse, Bliss "We'll know exactly what brands are performing well, exactly what sizes are selling," she said. Instant Feedback Morse said controlling a retail channel is a View Details

Keywords: by Julie Jette; Consumer Products

01 Sep 2011
News

Charged Up

Image by Digital Art/Corbis Related Links Listen to a podcast of Professors Rawi Abdelal, Forest Reinhardt, and Richard Vietor discussing the future of energy The catch-all “green” category covers a range of industries, from wind and solar View Details

Keywords: Julia Hanna; batteries; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

23 Sep 2013
Research & Ideas

Status: When and Why It Matters

matters. "Status effects are estimated much smaller once you account for two factors. First, the market places disproportional value on the pinnacle of quality—the Bugattis of this world, for example. And second, the View Details

Keywords: by Dina Gerdeman

13 Jun 2018
Sharpening Your Skills

That Costs HOW Much?

"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the company makes money. In other... View Details

Keywords: by Sean Silverthorne; Retail

01 Sep 2003
News

Globalization Revisited

however, they noted that marketing and the nature of globalization have changed in the last two decades, to a point Levitt could hardly have imagined. Thus, some of his ideas seem to have been overtaken by time, while other important... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2009
News

Letters to the Editor

capitalism “survived the Great Depression.” But did it get out of the Depression on its own or through the help of the state, in the form of the New Deal? If market capitalism gets through the present crisis, as it probably will, will it... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment

Citation

Read Now

01 Dec 2016
News

Inside the Bestseller List with James Andrew Miller

the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known... View Details

Web

Frost & Sullivan | Baker Library

Frost & Sullivan Reports and market trends encompassing various technology, energy, and manufacturing-related fields. Read More Report types are limited to: Industry Research Technology Research Industry Megatrends Specific subject areas... View Details

01 Dec 2017
News

2017 in Energy: A Future of Lower Energy Prices

What’s next in energy? “Electric cars. Everyone knows they are coming, but the energy sector isn’t ready. There are two main questions: Is there going to be a market for gasoline in 25 years? And where are we going to get the electricity... View Details

Keywords: Sarah Wright (MBA 1997), founder, Hull Street Energy

10 Mar 2008
Research & Ideas

Encouraging Entrepreneurs: Lessons for Government Policy

Danish labor market across time (the data tracks when a person enters a company and when he or she moves between periods of employment and self-employment), Nanda and Sørensen found that rates of entrepreneurship are higher in... View Details

Keywords: by Julia Hanna

Publications