Publications

February 1985 (Revised September 1988)
Case

Komatsu Ltd.

By: Christopher A. Bartlett

Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details

Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry

February 1985
Teaching Note

Atlas Lighting Co., Teaching Note

By: Howard H. Stevenson and Michael J. Roberts

Keywords: Manufacturing Industry

February 1985 (Revised September 1988)
Case

Caterpillar Tractor Co.

By: Christopher A. Bartlett

Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market... View Details

Keywords: Business Growth and Maturation; Business Strategy; Manufacturing Industry; Manufacturing Industry

January 1985 (Revised March 2003)
Case

Conex do Brasil

By: Christopher A. Bartlett and John Young

Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil

Article

Reorganizing Part of Honeywell: From Strategy to Structure

By: R. M. Kanter and J. Buck

Keywords: Strategy; Manufacturing Industry

1985
Article

Small Scale Manufacturing as a Competitive Advantage

By: L. T. Wells Jr.

Keywords: Production

December 1984
Teaching Note

Bethoney Manufacturing (A), (B), and (C), Teaching Note

By: Michael Beer

Keywords: Manufacturing Industry

November 1984
Background Note

Note on the Major Home Appliance Industry--1984 (Condensed)

By: Joseph L. Bower

Keywords: Manufacturing Industry

October 1984
Supplement

Southern Packaging (B)

By: Joseph L. Badaracco Jr.

Keywords: Manufacturing Industry

September 1984 (Revised February 1989)
Case

Benetton (A)

By: James L. Heskett

The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details

Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe

August 1984
Case

Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)

By: Joseph L. Bower

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

August 1984
Background Note

Note on the Major Home Appliance Industry--1984

By: Joseph L. Bower

Keywords: Manufacturing Industry; Manufacturing Industry

June 1984
Case

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

By: Thomas K. McCraw and Richard S. Tedlow

Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States

April 1984 (Revised October 1988)
Case

Andreas Stihl Machinenfabrik

By: W. Earl Sasser

Keywords: Machinery and Machining; Manufacturing Industry

Article

Swedish Entrepreneurs in Manufacturing Firms and Their Sources of Information

By: D. A. Leonard

Keywords: Entrepreneurship; Business Ventures; Information; Manufacturing Industry; Sweden

January 1984 (Revised January 1994)
Teaching Note

Madison Wire and Cable Corp. (A), Teaching Note

By: David E. Bell

Keywords: Manufacturing Industry

January 1984 (Revised January 1994)
Teaching Note

Madison Wire and Cable Corp. (B), Teaching Note

By: David E. Bell

Keywords: Manufacturing Industry

January 1984
Background Note

Note on the Textile Industry in the 1980s

By: Kim B. Clark

Presents major developments in textile production technology during the 1970s and early 1980s. Outlines the specific innovations as well as the company and country of origin. View Details

Keywords: Goods and Commodities; Innovation and Invention; Production; Manufacturing Industry

1984
Book

Restoring our Competitive Edge: Competing Through Manufacturing

By: Robert H. Hayes and Steven C. Wheelwright