Publications

10 Dec 2013
Working Paper Summaries

Information and Incentives in Online Affiliate Marketing

Keywords: by Benjamin G. Edelman & Wesley Brandi; Publishing; Technology

March 1993 (Revised June 1994)
Case

Intel Corporation: Going into OverDrive

In May 1992, Intel Corp., the leading supplier of microprocessors for IBM-compatible personal computers, announced the retail availability of OverDrive processors, a new line of performance upgrades for the Intel 486 series of microprocessors. The case chronicles the... View Details

Keywords: Change Management; Expansion; Product Marketing; Computer Industry; Semiconductor Industry; Retail Industry

August 2022
Supplement

Atlanta Ransomware Attack (B)

By: Amit Goldenberg and Julian Zlatev

This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at... View Details

April 2000 (Revised December 2001)
Case

AirTex Aviation

By: Brian J. Hall and Carleen Madigan

Two young and inexperienced MBAs buy a virtually bankrupt company. They design a decentralized control system organized around profit centers. As a case in control systems, there is ample detail for a discussion of design issues, control of independent profit centers,... View Details

Keywords: Air Transportation; Management Systems; Insolvency and Bankruptcy; Air Transportation Industry

October 2018 (Revised May 2019)
Teaching Note

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi

Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused... View Details

Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry

09 Mar 2023
HBS Seminar

Gerard Cachon, Wharton

December 2006 (Revised October 2007)
Case

Embrapa

By: David E. Bell and Mary L. Shelman

Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production system that will allow farmers and ranchers to intensify production and improve profitability. Broad adoption of the technology would provide the... View Details

Keywords: Agribusiness; Policy; Business and Government Relations; Environmental Sustainability; Technology Adoption; Agriculture and Agribusiness Industry; Brazil

14 Dec 2009
Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

Q: What sorts of questions should managers at Vectus or other PRT businesses ask themselves going forward? A: I'm convinced that PRT creates huge value—reducing automobile congestion, and getting passengers to their desired destinations... View Details

Keywords: by Martha Lagace; Transportation

July 2001 (Revised March 2003)
Background Note

Running and Growing the Small Company: Project-Paper Writing Recommendations

Students are required to do a team project. During the project, they are to do a benchmarking study of a business process to determine best practice or to study a single business process for the purposes of discovering improvement opportunities. The student teams are... View Details

Keywords: Analysis; Business Processes; Management Skills

Find at Harvard

December 2001 (Revised January 2002)
Case

Nestle S.A.

By: Ray A. Goldberg and Hal Hogan

Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries. View Details

Keywords: Brands and Branding; Product Development; Supply Chain Management; Food; Multinational Firms and Management; Business Growth and Maturation; Sales; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland

February 1996 (Revised November 2003)
Case

Indianapolis: Activity-Based Costing of City Services (A)

By: Robert S. Kaplan

A new administration in the City of Indianapolis is initially determined to privatize many municipal services. Before taking this action, however, the city managers want to know the current cost of performing these services with the municipal workers. Existing... View Details

Keywords: Cost Management; Public Sector; Activity Based Costing and Management; Service Delivery; Privatization; City; Indianapolis

December 2010
Case

Leadership, Culture, and Transition at lululemon

By: Michael Tushman, Ruth Page and Tom Ryder

The case examines leadership and organizational change within a strong culture context through a multimedia study of lululemon, a specialty retailer of high-end athletic apparel. Video segments trace the company's history from its founding in 1998 as a single retail... View Details

Keywords: Leading Change; Organizational Culture; Organizational Change and Adaptation; Change Management; Transition; Growth Management; Management Teams; Organizational Structure; Governing and Advisory Boards; Apparel and Accessories Industry; Retail Industry; Vancouver; United States

27 Apr 2012
Working Paper Summaries

Putting Integrity into Finance: A Purely Positive Approach

Keywords: by Werner Erhard & Michael C. Jensen

October 7, 2021
Article

How to Resolve America's Hidden-Worker Problem

By: Joseph B. Fuller

Most companies rely on recruiting systems that are superficially efficient but consistently ineffective at closing their chronic skills gaps. Is there a dearth of workers or are employers looking for talent in a self-limiting way? View Details

Keywords: Talent Acquisition; HR; Talent and Talent Management; Recruitment; Leadership; Human Resources

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2014
Working Paper

The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research

By: George Serafeim

A long-standing ideology in business education has been that a corporation is run for the sole interest of its shareholders. I present an alternative view where increasing concentration of economic activity and power in the world's largest corporations, the Global... View Details

Keywords: Corporate Social Responsibility; Corporate Governance; Environment; Environmental And Social Sustainability; Sustainability; Sustainability Reporting; Sustainability Research; Sustainability Targets; Corporate Performance; Corporate Accountability; Corporate Social Responsibility and Impact